William’s Words: YOUnique Turns 100!


William’s Words By William Arruda
A note from the Founder of Reach Personal Branding.

YOUnique Turns 100!

Not 100 in years, 100 in issues!

Nearly five years ago, we felt it was time to makeover our newsletter – then called reachBEYOND. With input from you, our readers, we decided to increase the diversity of content, integrate lots of multi-media and involve more of the Reach-certified Personal Branding Strategists.

The changes were so significant, we held a contest to find a new name for the newsletter – and YOUnique was born. It was Reach-certified Strategist Paul Copcutt who came up with the new moniker.

As YOUnique turns 100, I’d like to thank Paul for his creative name, Rachel Gogos for serving as our first newsletter editor and our current editor, Peter Sterlacci. Peter is doing an amazing job – tirelessly gathering and sharing content that’s both interesting and actionable. He’s also working on an iPad version of YOUnique. So stay tuned for lots of great enhancements, compelling content and valuable information to help you bolster the brand called YOU!


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