William’s Words: The World of Work Has Changed Forever

William ArrudaWilliam’s Words
By William Arruda

A note from the Founder of Reach Personal Branding.

The World of Work Has Changed Forever

If you watch Mad Men (I can’t wait for the next season!), you see that the world of work was very different in the 1960s. Loyalty and longevity were valued. Work was compartmentalized from 9 to 5 each day. And employees felt little control of their professional destiny.

Today, you have an amazing opportunity to chart your own course – to align who you are with what you do and how you do it. You have responsibility for- and control of- your career. Although you may complain from time to time because you’re responding to emails on weekends or participating in a global conference call at midnight, today’s dynamic work environment puts you in the driver’s seat – enabling you to achieve your goals and increase your fulfillment.

To make the most of the new world of work, you need to push the reset button and take control of your career. You need to unearth and express your personal brand every day with everything you do.

What have you done for YOUR brand today?

Here is a video that reminds us of how much work has changed and how exciting that is to those of us who seek to deliver authentic value to our career.

The world of work has changed forever. And that’s great news!


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