William’s Words: Strengths and Weaknesses

William ArrudaWilliam’s Words By William Arruda
A note from the Founder of Reach Personal Branding.

Strengths and Weaknesses

If you have heard me speak about personal branding, you know that I talk a lot about maximizing strengths. Strong brands become known by the things they can do better than anyone else.

Of course, it’s not all about strengths. If you have weaknesses that will impede your success, you need to resolve them.

I used Reach’s most popular tool – 360Reach – to learn about my brand (I do this every couple of years or so) – and in particular – my strengths and weaknesses. I wanted to see how my brand has changed since my last 360Reach report.

From the 360Reach feedback I received, I learned that one of my greatest strengths – my interest in creating new things – is also one of my greatest weaknesses – I am spread too thin and have too many things going on at the same time. This makes me less focused and less available. Clearly, I need to resist the temptation to constantly create new things and spend more time on fewer activities!

Because I use 360Reach with all my clients so they can get external feedback about their brand, I have seen this before. Sometimes, when we overuse a strength, it can be perceived as a weakness.

So, I am going to work on this in 2012. If you see me looking scattered, over-committed and in ‘new idea’ mode, give me a nudge so I can refocus!

Here is a link to a blog post with the top ten things I took away from my 360Reach assessment.

And if you want to see my complete, unedited 360Reach report, I posted it here – the good, the bad and the ugly!

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2 Responses to “William’s Words: Strengths and Weaknesses”

  1. [...] Anderson’s post on this blog reminds us that an overused strength can become a weakness. In a recent issue of YOUnique, William Arruda says it is not all about strengths because if you have weaknesses that will impede [...]

  2. [...] post on The Personal Branding Blog reminds us that an overused strength can become a weakness. In a recent issue of YOUnique, William Arruda says it is not all about strengths because if you have weaknesses that will impede [...]

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