William’s Words: Say NO!

William ArrudaWilliam’s Words By William Arruda
A note from the Founder of Reach Personal Branding.

Say NO!

We all know focus is important to successful personal branding, yet for many of us it can be hard – for a number of different reasons. For me, it’s because I am interested in so many things and see the potential in so many opportunities. My natural inclination is to say ‘yes’ to things – and that leads to being over committed and stretched thin. When I look over my 360Reach report, I see that the weaknesses that were identified by my respondents congeal around this one issue. Yet, over-committed is not the brand attribute I have been hoping to exude!

One of my goals for 2012 is to say ‘no’ more often. It’s a major challenge for me – but one, I must say, I’m enjoying. There’s an incredible sense of freedom that comes from saying ‘no’. And my nearly two months of deliberately saying ‘no’ has yielded my brand some very positive benefits. It has helped me get clarity on what is important to me. It has allowed me to eliminate things we’re doing at Reach that are not in the best interest of the company or our brand community. And it has given me more time and energy to devote to what’s important and valuable.

Personal branding is about consistently delivering your unique promise of value to your target audience. Saying ‘no’ allows you to focus your brand and contribute greater value to those who are making decisions about you.

Are you saying ‘no enough?


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One Response to “William’s Words: Say NO!”

  1. 100% true and accurate William.

    More than being true to your brand by saying no is showing up as a leader by accepting other people’s no’s too.

    You do both, and for that you are admired.