William’s Words: Personal Branding Works

William Arruda

William’s Words By William Arruda
A note from the Founder of Reach Personal Branding.

Personal Branding Works

I received an email from Lynn Stratton, the editor of my and Deb Dib’s new book, Ditch. Dare. Do! The subject of the email was ‘Thank You’ so I was assuming she was thanking us for paying her invoice. But this is what was in the body of the email:

I wanted to shoot you a quick email to let you know that when I finished reading your book again this last time, I decided to put your plan to good use. I made some changes to my online profile–pretty striking changes–and as soon as I did that, I began getting more new clients than I know what to do with.

People ask me all the time why they should build their brand. And my answer is: Personal branding works. It gives you clarity about what makes you valuable, enables you to reach the people who need to know you, helps you achieve your goals.

Of course, it only works if you practice it. I know many of the readers of this newsletter are as passionate about personal branding as I am. And I know there are others who have been reading the newsletter but have not fully integrated personal branding into their strategy for managing their career or business. To the latter group I ask this one question:

“What are you waiting for?”

Happy branding!


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