William’s Words: Join our Reach Community

William ArrudaWilliam’s Words
By William Arruda

A note from the Founder of Reach Personal Branding.
Join our Reach CommunityIt feels great to be a part of a community. We achieve so much more when we’re connected to others.

One of the communities to which I feel most connected is the amazing group of 360Reach Analysts and Reach–certified Personal Branding Strategists. Although the primary reason I started the certification programs over a decade ago was to amplify the visibility and availability of personal branding globally; it’s the opportunity to interact with others who share the Reach personal branding methodology that really revs me up.

When I left my job at IBM – and team of 42 people – to start Reach, I felt lonely. In my IBM role, I was rarely alone. Post-IBM, I felt like I had been placed in solitary confinement. Months of being self-employed (emphasis on SELF), left me longing for a connection to others and for the opportunity to collaborate (collaboration is one of my top five values). So, the Reach certification programs were born.

Today, there are hundreds of 360Reach Analysts and Personal Branding Strategists; they hail from 35 countries around the globe. They’re executive and career coaches, HR leaders, recruiters and consultants. And they provide me, the rest of the Reach team and each other with endless ideas and inspiration – and a tremendous sense of community.

Our certification training consistently receives high marks in participant evaluations; and we’re making it even better! We’re adding some new content, innovative learning techniques and an extra dose of fun!

FREE Information Sessions on 4/26!

You can learn more about our certification programs and the outstanding community we’re lucky to be a part of. Join us for a free personal branding certification information session on April 26th. You will have two chances to learn about our programs and ask questions – one at 9:00am EDT and another at 4:00pm EDT. I’ll be there, along with Deb Dib, my co-author for Ditch. Dare. Do! To sign up for these sessions visit this link to sign up now!

Everyone who participates will also receive a special discount coupon for either 360Reach or Personal Branding Strategist Certification programs. Our next Certified Personal Branding Strategist program begins on May 2 and 360Reach Certification is on May 16.

It is going to be a fun, highly interactive session. So join us…and bring a member of your community too. On a final note, if you are ready to secure your space in the May Personal Branding Strategist Certification program now, register before April 18th for our early bird discount of $500! More information can be found here and you can also set up an appointment to talk with Kirsten Vernon, our instructor.


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