William’s Words: Gratitude

William Arruda

William’s Words By William Arruda
A note from the Founder of Reach Personal Branding.


The topic of gratitude comes up a lot in the weeks leading up to Thanksgiving. But it’s May. So why am I bringing it up now? Well, the act of being grateful is a year-long and a life-long activity. It shouldn’t be reserved for holidays!

Being grateful and acknowledging others for their good deeds feels good – and it has tremendous health benefits too (detailed in this NYTimes article).

I’m a naturally thankful person, I think, and make it a priority to acknowledge the thoughtful acts of others. The recent launch of Ditch. Dare. Do! gave me an opportunity to experience kindness by the truckload. So I’d like to use this installment of William’s Words to express gratitude for the tremendous support and generosity that I experienced. I am grateful for:

  • Deb Dib for being a witty and wise coauthor who is an absolute delight. She tells me she is grateful to all these people too!
  • The amazing Dick Bolles for writing the brilliant foreword for the book. He’s an inspiration to so many people!
  • Team 3D – the Reach-certified Strategists who are committed to the 3D philosophy and the book’s success.
  • Bestselling authors and sages Dan Pink, Marshall Goldsmith, Martin Yate and Gretchen Rubin for their endorsements and reviews of the manuscript.
  • The Reach team – especially Tara Kachaturoff and Deborah Reast who managed every single step of the long – and sometimes arduous -process.
  • The dozens of people who read the book as soon as it was available and provided our first reviews at Amazon.com.
  • The over 30 people who contributed stories and quotes.
  • Our launch partners who gave away valuable gifts on launch day.
  • The countless others who provided content, creativity, support, advice, resources, wisdom, feedback, promotion…
  • YOU, the reader of YOUnique who shared your encouragement and ideas as we updated you with the progress of the book.

THANK YOU! Let me close this installment of William’s Words with a Malayan proverb that sums up my feelings: “One can pay back the loan of gold, but one lies forever in debt to those who are kind.”


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