William’s Words: A Giant Love-Fest!


William’s Words By William Arruda
A note from the Founder of Reach Personal Branding.

A Giant Love-Fest!

A couple of weeks ago, Deb Dib and I hosted a celebration of the launch of Ditch. Dare. Do! in New York City… and it was amazing. Not amazing because of the food or the music or the book signing or the incredible venue in Chelsea (all of which was great). What made it truly amazing is the people who came.

We had about 75 attendees – Reach Personal Branding Strategists, clients, colleagues, friends, family, the media… Many came from outside New York City (Rocio took a train up from Washington DC, Randi, Suzette and Martin came in from Boston, Michelle came from near Philly…). And when most arrived, they knew few others. By the end of the night, it seemed like a gathering of close friends – a giant love fest!

We live-streamed the event and had hundreds who couldn’t be there watch it as it happened. Isn’t technology incredible?! That two-hour video is available here if you want to check it out.

So with this installment of William’s Words, I’d like to thank everyone who was involved in planning, executing and participating in the event. Those of you who have planned events know how many moving parts there are and how much effort it takes to make it look like it took no effort! A special thanks to celebrity photographer, Nicolai Grosell. You can see some of the photos he took here. You’ll probably recognize a few people in the crowd!

If you didn’t make it and want to get a copy of Ditch. Dare. Do!, you can get yours here. And if you got a copy at the event (or elsewhere), Deb and I would be thrilled if you could write a brief review at Amazon!


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