William’s Words: 2013 is Coming. Are You Ready?

William ArrudaWilliam’s Words
By William Arruda

A note from the Founder of Reach Personal Branding.

2013 is Coming. Are You Ready?

It’s that time of year when – in addition to preparing for the holidays – you’re probably thinking about the coming year. There’s nothing like the end of one year to spark contemplation about the next. Hopefully, the holiday season will give you a break from working in your career to work on it.

I propose you make 2013 the year of your brand!

To start, think about the one major goal you have for 2013, document it and post it somewhere you will see it every day. Then, share it with a friend or colleague and ask him/her to share their goal with you. Sometimes, it is easier to focus on a goal and accomplish it when you have to answer to someone else. Schedule regular entries in your calendar for next year to check in with your friend or colleague to help them stay on top of their goal and ask them to do the same for you.

Personal branding starts with focused aspiration. So know what you want to accomplish in the coming year and make a plan to make it happen.

Wishing you an amazing holiday season and a super start to 2013!


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