William’s Words: Change

William Arruda
William’s Words By William Arruda
A note from the Founder of Reach Personal Branding.


It’s a constant – and here is some employment data from Fast Company to prove it!

Tenure: In the US, the median tenure in current job is 4.4 years which is down sharply from the 70s. This decline in average job tenure is bigger than any economic cycle.

No. of Jobs: In a lifetime, men will average 11. 4 jobs and women will average 10.7. The day of the 30-year career is long gone!

What does this mean for you? BUILD YOUR BRAND. Your personal brand is the constant in a world where change is the norm.

Wishing you a 2012 filled with professional success and personal fulfillment!


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