Using the Web for Work: I’ve Got Followers, Now What?

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

I’ve Got Followers, Now What?

Following and engaging in chats on Twitter isn’t as daunting as it may seem if you employ one of the Twitter management tools such as TweetDeck or HootSuite.

TweetDeck is a desktop application for Twitter. Tweetdeck is a free download at When I discovered TweetDeck and Hootsuite (in a later section –, it really helped me to answer the question, “I have followers, now what?” Initially, after joining Twitter, I could not understand how I was going to “engage in the conversation” as everyone kept saying that you needed to do.

Let’s start with TweetDeck and I’ll show you how you can use this tool to follow chats of interest.

  • On TweetDeck, you will want to add a column by clicking on the “+” button as pictured. Click on the “Search” and then put the hashtag and the name of the chat in which you are interested in participating.

  • When you click “Search,” TweetDeck will show a new column with your hashtag search (see picture below). By having this separate column, you can easily participate in the chat utilizing the tools you already know how to use to engage with people on Twitter.

HootSuite provides a quick and easy way to follow chats on Twitter, too. Simply click on “Add Stream” and you will see a pop-up window as pictured below. Next, click on “Keyword” and then type the name of the Twitter chat (make sure to use the hashtag {#} before the name of the chat). Click “Add” and HootSuite will create a new column so you can follow the tweets from that particular chat.

Basically, you want to set up a column to follow the conversation on a Twitter Chat. Let’s walk through this example:

As you can see, this person posed this question on #jobhunt and #careerchat. If I wanted to provide an answer to him, I would add the “@” before his Twitter user name and answer the question followed by “#jobhunt #careerchat” so that it shows up during the live chat and other people can see my answer.

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???


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