Using the Web for Work: How to Use Pinterest for Job Search

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

How to Use Pinterest for Job Search

Why am I choosing to write about Pinterest on my “Web to Work” column? Simply because Pinterest is driving more traffic than Google and for someone in a job search, it may prove to give your resume a more three-dimensional view of proof of performance.

Pinterest is unlike the other social media platforms in that it is an interest graph, not a social graph. It gained 10 million unique visitors in a month faster than any other social media platform – Facebook included.

If you are not on Pinterest, I’ve included a screenshot of some of my boards. You want to make sure you can include eye-catching photographs that will entice someone to follow your board. I’ve seen people who have a board named, “Hire Me – Graphic Designer” with not only an infographic resume, but also pictures from websites that showcase their work.

Here are 5 tips for using Pinterest in a job search:

  1. Fill out your Profile – click the arrow beside your name and select “Settings” to write a keyword-rich profile in the “About” section.
  2. On your Settings page, give a website where a person can learn more about you. Don’t have a website? Put your LinkedIn URL, Twitter URL, DoYouBuzz online resume URL, or a link to an article you’ve published through Ezine Articles.
  3. Use keyword-rich titles and words in the Board Titles and in your descriptions. Look at Google Keyword Tool and in several job announcements that interest you and if they apply to your background and experience, sprinkle those keywords in the title and description of your pins to help people find you.
  4. Tie your Pinterest account to Twitter. At this time, Pinterest only ties to your personal Facebook page, so if your Facebook settings are on private, you won’t be capturing outside attention to your boards.
  5. Try to get your real name as your user name (under “Settings”). My vanity URL for Pinterest is If you can’t get your real name, try a variation such as Kristen_Jacoway or include something for which you are known after your name, such as KristenJacowayMD (don’t I wish).

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???


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