Posts Tagged ‘Reach Personal Branding Interview Series’

August 2013 Reach Personal Branding Teleseminar

Thursday, June 20th, 2013

Michael Port – Reach Personal Branding Interview Series

Book Yourself Solid Illustrated

Visualizing the fastest, easiest and more reliable system for getting more clients than you can handle

on the air microphone

Click the microphone to download the interview audio file >>>

They say a picture is worth a thousand words; in this case it may be worth thousands of dollars!

You’ve probably seen a lot of infographics and cartoons being used to illustrate marketing concepts, but the bar has been raised—really high.

How about a whole book on marketing and selling (for people who don’t like marketing and selling) that is almost entirely made up of illustrations? Learning how to market yourself just got much easier.

We all have different learning styles and sometimes just reading or hearing something isn’t enough, with this book you will be able to visualize how the concepts work and how they fit together.

This interview is sponsored by:

action plan essentials promo image

A light and fun professional development series

that will help you grow your business in 12 days.

New York Times bestselling author, Michael Port, is our distinguished guest for the June 20, 2013 Reach Personal Branding Interview at noon EST. Michael will be discussing his newest book “Book Yourself Solid Illustrated” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

  • Why most marketing for the service professional doesn’t work and what to do about it.
  • How to get hired by only the most ideal clients so you fall in love with marketing and selling.
  • The only 3 things you need to develop your personal brand so you decide how you’re known.
  • How to talk about what you do without sounding confusing or bland – and without using an elevator speech.

…and so much more!

Michael PortBIO: Michael Port

Called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, Michael Port is a New York Times Bestselling author of four books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, The Think Big Manifesto and the all new Book Yourself Solid Illustrated.

Michael is also The Global Business Mentor for ReebokONE and can be seen regularly on MSNBC. He receives the highest overall speaker ratings at conferences around the world because he hits his mark every time and leaves his audiences a little smarter, much more alive, and thinking a heck of a lot bigger about who they are and what they offer the world.

LINKS:

Buy the Book: http://www.bookyourselfsolidillustrated.com/
Michael’s Website: http://www.michaelport.com/
Michael’s Blog: http://www.bookyourselfsolid.com/blog/

Follow the interview LIVE on Twitter!

#reachint

@michaelport
@williamarruda
@imryanmickley
@reachbranding

Download the handout: http://360rea.ch/14YpsoT

Audio file will be available for download following the event.

 

Thank You August 2013 Event Sponsor:

Action Plan Essentials with Tara Kachaturoff

action plan essentials promo image

Summer is almost over and 2014 is around the corner. Are you prepared? Whether you want to write a book, develop a signature program, or plan your marketing for 2014, you need a plan of action — now! Enjoy this complimentary email series of simple tips, tools and techniques around planning your next project and taking action. Take the first step and register for free at: http://www.actionplanessentials.com/action

Tara Kachaturoff at Action Plan Essentials provides super simple rapid action planning for people who want to start creating their future today!

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May 2013 Reach Personal Branding Teleseminar

Thursday, May 9th, 2013

CC Chapman Interview – Reach Personal Branding Interview Series

Living An Amazing Life

 

Date: Thursday, May 16, 2013

9:00 AM Los Angeles | 12:00 PM New York

5:00 PM London | 6:00 PM Paris

 

Register now!:

Name
Email

 

Living An Amazing Life

on the air microphoneWhere are you going?

Sounds like a simple question but can you answer it in the context of your life? Where are you taking your career? Your family? Your community? What do you want to accomplish in every facet of your life?

To the peril of many, these thought-provoking questions are often avoided or ignored altogether. But if you don’t know where you are going how will you ever know when you get there? Realizing that you are unhappy with your job, relationships or community is not enough to cultivate change. You must take action and invest buckets of sweat equity. If you do, amazing things will happen.

 

This Reach Interview is sponsored by:

readz logo

Instant tablet publishing, stunning results.

International bestselling author, CC Chapman, is our distinguished guest for the May 16, 2013 Reach Personal Branding Interview at noon EST. CC will be discussing his newest book “Amazing Things Will Happen: A Real World Guide On Achieving Success & Happiness” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

 
In this recorded interview, you will learn:

  • How to cope with difficult situations
  • How to define your goals
  • How to set realistic tasks to achieve your goals
  • How to navigate the seas of doubters and obstacles
  • How to help others once you have reached your goals

CC ChapmanBIO: CC Chapman

C.C. Chapman is a Boston based storyteller, explorer and humanitarian. He is a marketing professional and highly sought after keynote speaker. His first book Content Rules was released in 2010 and has gone on to be an International bestseller. C.C.’s newest book, Amazing Things Will Happen, came out this winter and is already a hit with people who want a happier and more successful life. C.C. is a graduate of Bentley University and the Founder of The Cleon Foundation.

 

LINKS:

CC Chapman’s Blog: http://www.cc-chapman.com/
The Cleon Foundation: http://cleonfoundation.com/

 

Follow the interview LIVE on Twitter! #reachint

 

Download the handout: http://360rea.ch/13Cb7jH

Audio file will be available for download following the event.

 

EVENT SPONSOR:

readz logoReadz is a direct-to-tablet publishing solution for brands who wish to purpose their marketing, publications, content for a growing audience of tablet users. Readz offers publishing tools, hosting, analytics, templates, plus expert assistance to help brands get started.

Readz is offering 10% off to first-time annual subscribers. We’ll help get you started. You’ll control your own publishing cycle. Your audience will receive your new content each time they open your app. Visit our website, request a demo, mention this offer during the demo.

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March 2013 Reach Personal Branding Teleseminar

Thursday, March 21st, 2013

Encore Careers

How to Make a Difference and a Living in the Second Half of Life

on the air microphone

Click on the microphone to download the interview >>>

Wondering what’s next in your life? Ready for a change to something that will meet your personal needs and also do some good in the world? You’re not alone. Until recently, most Americans equated the end of a successful career with the beginning of retirement. No more. Now they want to stay in the game (or better, change the game). They want to leave a mark. Make a difference—and continue to make money. They want an encore career. Nine million baby boomers have already decided to pursue meaningful work in their encore careers. Another 31 million are interested in making the leap. Do you want to join them?

This Reach Interview is sponsored by:

readz logo

Instant tablet publishing, stunning results.

Marci Alboher, is our guest expert for the March 28, 2013 Reach Personal Branding Interview at noon EST. Marci will be discussing the Encore Movement and her new book “Encore Careers: How to make a difference and living in the second half of life” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

  • What’s an encore career and why they are becoming more prevalent
  • How to know when you’re nearing your “encore moment”
  • How to identify the best opportunities for an encore career based on your work/ life experiences
  • How to plan for an encore transition, including financial considerations
  • How to weigh the pros and cons of going back to school
  • How to leverage volunteering and pro bono activities into paid work
  • How to overcome age discrimination
  • What you should do right now to get started

 

BIO: Marci Alboher

marci alboher head shot

Marci Alboher is a leading authority on the changing face of work and a vice president at Encore.org, a nonprofit making it easier for millions of people to pursue second acts for the greater good. Her new book, The Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life, was published by Workman Publishing in January of 2013. A former blogger and columnist for The New York Times, she is the author of One Person/Multiple Careers: The Original Guide to the Slash “/” Career. Marci has been a regular contributor to “The Takeaway” on public radio, wrote the blog “Working the New Economy,” for Yahoo!, and has appeared on or been quoted by countless media outlets including The Today Show, The NBC Nightly News, The Wall Street Journal, and National Public Radio. Marci is on the advisory boards of The Op-Ed Project, an initiative to expand the range of voices we hear from in the world and SheWrites.com, an online community for women writers. She holds an undergraduate degree in English from The University of Pennsylvania and a law degree from the Washington College of Law at American University. She lives in New York City.

 

LINKS:

Join the movement: www.encore.org

Buy the handbook: www.encore.org/handbook

Follow the Encore tour: www.workman.com/blog/encore

Join the conversation on Twitter:

@heymarci

@williamarruda

@imryanmickley

@reachbranding

 

Download the Handout: http://360rea.ch/YnvhwH

Download the Interview: http://360rea.ch/Z5jkI4

EVENT SPONSOR:

readz logoReadz is a direct-to-tablet publishing solution for brands who wish to purpose their marketing, publications, content for a growing audience of tablet users. Readz offers publishing tools, hosting, analytics, templates, plus expert assistance to help brands get started.

Readz is offering 10% off to first-time annual subscribers. We’ll help get you started. You’ll control your own publishing cycle. Your audience will receive your new content each time they open your app. Visit our website, request a demo, mention this offer during the demo.

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February 2013 Reach Personal Branding Teleseminar

Thursday, February 21st, 2013
February 14, 2013

5 Leadership Secrets of Facebook’s CEO – Mark Zuckerberg


Missed the interview? Click on the mic to download and listen.


 

Many of us not only know the name Mark Zuckerberg but have been profoundly affected by his innovation – Facebook. Zuckerberg built a multi-billion dollar empire in his early twenties and after going public in 2012, he became the 29th richest person in the world. Love him or hate – you have to respect his unprecedented achievements.

King Solomon famously proclaimed, “As a man thinks, so is he.” The wise king was exactly right. You don’t become a billionaire by thinking like everyone else. After all, your actions are a direct result of your thinking. So the best question we can ask is, “How can we think like Zuck?”

Wall Street Journal bestselling author, Ekaterina Walter, is our guest expert for the February 14, 2013 Reach Personal Branding Interview at noon EST. Ekaterina will be discussing her new book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

  • How to keep your passion fully charged at all times
  • How to drive a meaningful movement
  • How to build powerful teams capable of executing your vision
  • How to create a product/ service that changes everything
  • How to build powerful partnerships that fuel imagination and execution
  • How to…well…think like Zuck!

 

BIO: Ekaterina Walter

Ekaterina Walter HeadshotEkaterina Walter is a social media innovator at Intel. She is an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought after speaker and a regular contributor to leading-edge print and online publications. She has been featured in a number of prestigious publications and in 2012 was named among 25 Women Who Rock Social Media. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

LINKS:

Book Trailer: http://player.vimeo.com/video/54371401

Ekaterina’s Blog: www.ekaterinawalter.com

Huffington Post Column: http://www.huffingtonpost.com/ekaterina-walter

Fast Company Column: http://www.fastcompany.com/user/ekaterina-walter

 

Follow the interview LIVE on Twitter! #reachint

@ekaterina

@williamarruda

@imryanmickley

@reachbranding

 
Download the handout: http://360rea.ch/WDMcLa
Audio File Now Available: DOWNLOAD INTERVIEW NOW
 


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January 2013 Reach Personal Branding Teleseminar

Thursday, January 24th, 2013
Thursday, January 31, 2013

YOU – According To Them


Missed the interview? Click on the mic to download and listen.


 


This month’s interview is sponsored by Jordan Friedman’s Stress Coach U, the teleseminar that trains coaches, trainers and other professionals to use and teach stress reduction techniques. Earn 5 ICF CCEs, distinguish your work, and offer your clients concrete strategies to make your work with them even more effective.
The next Stress Coach U starts February 27th and you’ll get 20%-off if you register by February 10th. Learn more and sign-up today at www.stresscoachu.com.


 

You Know What Your Reputation is, Don’t You?

Uncover the Blind Spots that Impact Your Reputation and Your Career

If you’ve ever worked in an organization of any size, you’ve probably seen it: the clearly talented individuals who seem to have all the right “credentials” but just don’t seem to be going anywhere in their careers. Sometimes that talented person struggling to get ahead is US. It can be absolutely baffling, especially when we are “doing everything right.”

Fortunately, Sara Canaday has drawn on years of corporate experience and research to explain both WHY smart, capable people end up with stalled careers and HOW to remove the underlying barriers to invigorate career growth.

The timing for this insight couldn’t be better, given today’s increasingly competitive work environment.

Distinguished author Sara Canaday, is our guest expert for the January 31, 2013 Reach Personal Branding Interview at noon EST. Sara will reveal how to achieve greater success by understanding and managing our professional reputations in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding. Listeners excited about learning more on this topic should check out Sara’s book, YOU – According To Them.

In this interview, Sara will offer practical, actionable steps for building a congruent personal brand and leveraging the way others perceive that brand for bottom-line success.

In this recorded interview, you will learn:

  • Why your reputation is a critical yet often overlooked component of your personal brand
  • How to determine the gap between how you see yourself and how you are perceived by others
  • Why those gaps – your personal blind spots – can keep you from achieving your full potential
  • How to turn that insight into action and eliminate the blind spots that may be holding you back
  • How to develop strategies to see yourself through the eyes of others and incorporate those strategies as a permanent, ongoing part of your enhanced personal brand
  • How to improve your reputation and, ultimately, accelerate your success

 

BIO: Sara Canaday

Sara CanadaySara Canaday, president of Sara Canaday & Associates, is a recognized expert in leadership development with bottom-line impact at the corporate level. Sara helps companies’ high-potential employees integrate the traditionally undervalued “intangible” leadership skills that research now proves are critical for corporations to succeed.

Sara’s professional career spans 20 years and includes sales, leadership, and executive roles at USAA and Texas Mutual. She served as principal consultant for Empowerment Enterprises before beginning her own consultancy, Sara Canaday & Associates, in 2009.

Sara is a member of the National Speakers Association and the Founder and President of the Austin Chapter. She has been featured in a number of publications and broadcasts, most notably Forbes, CNBC, Psychology Today, the Wall Street Journal, and American Management Association’s Leadership Wired. Sara’s new book is titled, “You — According To Them: Uncovering the Blind Spots that Impact Your Reputation and Your Career.”

 

LINKS:

Sara Canaday & Associates: http://www.saracanaday.com/

Buy the Book: http://tinyurl.com/bcewh8l

Career Acceleration Self-guided workbook: http://www.saracanaday.com/sara_canaday/career-acceleration.html

 

Follow the interview LIVE on Twitter! #reachint

@saracanaday

@williamarruda

@reachbranding

@imryanmickley

 

Download the handout: http://360rea.ch/10vi48a

Missed the interview? Download and listen to it at this link.


Stress Coach U

The January 2013 Reach Personal Branding Interview is Sponsored By:

Stress Coach U

This month’s interview is sponsored by Jordan Friedman’s Stress Coach U, the teleseminar that trains coaches, trainers and other professionals to use and teach stress reduction techniques. Earn 5 ICF CCEs, distinguish your work, and offer your clients concrete strategies to make your work with them even more effective.
The next Stress Coach U starts February 27th and you’ll get 20%-off if you register by February 10th. Learn more and sign-up today at www.stresscoachu.com.


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October 2012 Reach Personal Branding Teleseminar

Thursday, October 25th, 2012
Thursday, October 25, 2012

The On-Purpose Personal Brand

Who are you? Why are you here? Where are you going?

These are three life-altering questions that we struggle with at some point in our lives. These questions are aimed at defining our most precious asset – our purpose. As vision is essential to the success of leadership, purpose is essential to the significance of one’s lifework.

The most difficult aspect of defining your personal brand is discovering your purpose. With this in mind, we decided to call in an expert on the topic of purpose to solidify a process in which you can quickly and decisively define your meaning.

America’s Chief Leadership Officer, Kevin W. McCarthy, is our guest expert for the October 25, 2012 Reach Personal Branding Interview at noon EST. In this interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding, Kevin will discuss his On-Purpose Process as described in his On-Purpose Book Series. The series includes: The On-Purpose Person, The On-Purpose Business Person and his newest book, Fit 4 Leading.

The primary goal of this interview is to help you authentically integrate and better express your brand with the power of knowing your 2-word personal purpose statement.

In this interview, which will be recorded, you will learn:

  • The essential bond between personal leadership and personal branding.
  • How to create deep personal strategic clarity so your personal brand is more authentic and deliverable.
  • The rapidly growing importance of a personal brand for your work regardless of whether you are a solo owner or employed.
  • The key elements of writing your personal 2-word purpose statement.
  • How to assess the value of personal branding.
  • How to link your personal and business strategy to your brand strategy.
  • Why your 2-word purpose is the most powerful and simple tool for expressing and exuding your personal brand.

BIO: Kevin W. McCarthy

Kevin W. McCarthy Do you know your 2-word purpose statement? Be with Kevin W. McCarthy and you will. As America’s Chief Leadership Officer, he is dedicated to raising the leadership level in the USA (and beyond) one heart, one purpose at a time. As a business advisor to CEOs, his clients span start-up entrepreneurs to Fortune 500 CEOs. Kevin holds an MBA from the Darden School at the University of Virginia. His books The On-Purpose Person and The On-Purpose Business have a combined distribution of over 250,000 books. In April and May of 2012, The On-Purpose Person was the #1 non-fiction book download on Kindle free. His newest book, FIT 4 LEADING, was released on Kindle this month.

LINKS:

Kevin’s Blog: www.kevinwmccarthy.com

The On-Purpose Book Series: www.on-purpose.com

Fit 4 Leading Book: www.fit4leading.com

 

Download the handout: http://360rea.ch/VaFTdd

*You can get the downloadable audio file to this interview here.

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September 2012 Reach Personal Branding Teleseminar

Thursday, September 27th, 2012
Thursday, September 27, 2012

The downloadable audio file is available here.

Elevate Yourself:

Stop Retreating and Start Ascending!

According to Forbes magazine, only 33 of the Fortune 1,000 companies are headed by women. Why might this be?

Whether you believe a glass ceiling exists in the workplace or not, we contend that personal branding could help women propel themselves in their career, giving them the best opportunity to reach the highest level in any company.

But breaking through glass is dangerous business! Ora Shtull, one of New York’s leading Executive Coaches, believes there’s a better way for a smart and savvy woman to get where she wants to go. As she shares in her book THE GLASS ELEVATOR, every woman can achieve her vision of success by powering up the 9 must-have skills of Leadership Presence and elevating herself.

We are honored to have Ora Shtull, has our distinguished guest for the September 27, 2012 Reach Personal Branding Interview at noon EST. Ora will discuss her book, The Glass Elevator – A Guide to Leadership Presence for Women on the Rise, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding. If you’re a woman on the rise (or raring to become one), you don’t want to miss this interview.

In this interview, which will be recorded, you will learn how to:

  • Communicate with oomph. If you’re not speaking up at the meeting table, master the surprisingly simple practice of asking strategic questions.
  • Strut your stuff. Power up your posture, position, and projection.
  • Listen to learn. Learn the three ways to talk while you listen (to make listening a whole lot easier).
  • Buddy up with your boss. Stop resenting and start maximizing your most valuable relationship in the workplace.
  • Tango with your team. Learn the secret to transforming your direct reports into the perfect partners.
  • Grow your tribe. Expand your network by doing the easy stuff – like being likable, giving, and playing.
  • Increase your influence. Ask for what you want in a way that promises you’ll get exactly what you want.
  • Find the ME in team. If you’re bad at self-promotion, kick in some personal branding techniques that authentically share what makes you unique.
  • Be happy. Adopt happiness principles that fuel professional success.

BIO: Ora Shtull

Ora ShtullOra Shtull is an Executive Coach who has worked with high-potential leaders at Fortune 100 companies for over 15 years. After discovering a direct correlation between 9 Leadership Presence skills and workplace success, she became dedicated to helping women master these skills so that they soar professionally. Ora’s book, The Glass Elevator: A Guide to Leadership Presence for Women on the Rise, shares the must-have skills that propel women upward.

LINKS:

Interactive iBooklet – FREE Download: http://www.oracoaching.com/book/
Ora’s Website: http://oracoaching.com
Connect with Ora’s on…
Facebook.com/ORA.Executive.Coach
Twitter.com/coachora

Download the Handout Now: http://360rea.ch/QeZiLa

The downloadable audio file is available here.

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August 2012 Reach Personal Branding Teleseminar

Thursday, August 9th, 2012

Click the microphone to download the interview>>>


How to Create Your Personal Leadership Philosophy on One Piece of Paper

Thursday, August 23, 2012

Wheaties. Nike. Dell.

All of these brands are leaders in their respective industries and all have a common denominator – a winning slogan. In fact, I bet you could finish each of these sentences:

  • Wheaties – “Breakfast of ______.”
  • Nike – “Just __ __.”
  • Dell – “Easy as _____.”

A remarkable slogan contains two key elements – authenticity and distinctiveness. They cultivate trust while establishing exclusivity. These pivotal elements are also found in proven leadership philosophies from around the world. Developing a leadership philosophy and effectively communicating that philosophy is essential to fulfilling your potential as a leader.

To many, leadership seems complicated. With competing philosophies and methods, as well as a rapidly changing workplace, is it even possible to clearly, succinctly, and simply convey your personal approach to leading others? The answer is YES! And we know just the guy to introduce you to.

Distinguished author Mike Figliuolo, is our guest expert for the August 23, 2012 Reach Personal Branding Interview at noon EST. Mike will discuss his book, One Piece of Paper – The Simple Approach to Powerful Leadership, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding. One Piece of Paper provides an authentic, accessible model for you to clearly convey your leadership philosophy to others. Mike guides you through a simple approach for creating, articulating, and living your personal leadership philosophy — one that can be shared on a single piece of paper.

In this interview, which will be recorded, you will learn:

  • What a leadership philosophy is and why it’s important
  • What the four aspects of leadership are
  • How to make your leadership philosophy genuine and authentic
  • How you can use your leadership philosophy to build trust with your team

Mike FigliuoloBIO: Mike Figliuolo

Mike Figliuolo is the founder and Managing Director of thoughtLEADERS, LLC – a leadership development and training firm. He’s also the author of One Piece of Paper: The Simple Approach to Powerful, Personal Leadership. Before founding his own company, he was a consultant at McKinsey & Company and an executive at Capital One and Scotts Miracle-Gro. He is an Honor Graduate of the United States Military Academy at West Point. thoughtLEADERS trains professionals on subjects of leadership, communications, problem solving, decision making, and other critical business skills.

LINKS:

thoughtLEADERS, LLC Website: http://www.thoughtleadersllc.com

thoughtLEADERS Blog: http://www.thoughtleadersllc.com/blog

The Leadership Maxims Training Course: http://www.thoughtleadersllc.com/leadership-maxims

The One Piece of Paper Official Website: http://www.onepieceofpaper.com

Buy on Amazon: http://bit.ly/mrWEAn

The Trusted Leader Assessment: http://www.onepieceofpaper.com/assessment

Download the Handout Now: http://360rea.ch/MtOAkK

 

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June 2012 Reach Personal Branding Teleseminar

Friday, June 15th, 2012

Here is the link to this interview


Personal Branding Mindset in the Workplace – Dummies Style
 


Do you find yourself dumbfounded by the thought of developing your personal brand? Are you intimidated by the amount of time it might take to cultivate your personal brand? Do you need someone to present the basics in a step-by-step solution? Maybe you’ve heard the term personal branding thrown around a lot lately but don’t really know what it embodies.

Today is your lucky day! The Reach Personal Branding Interview Series is going back to the basics with one of our very own Certified Strategists.

Distinguished author Susan Chritton, is our guest expert for the June 14, 2012 Reach Personal Branding Interview at noon EST. Susan will discuss her book, Personal Branding for Dummies, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

  • Why personal branding is important in the workplace and in your life
  • How to develop a personal branding mindset on the job
  • How to align your brand with the company’s brand
  • How to discover your unique promise of value and how to craft a personal brand
  • How to communicate your brand to the world with traditional and online sources
  • How to control your brand ecosystem and take your brand out for others to see

Distinguishing yourself in the workplace is important in every facet of business. Creating a clear and concise image and reputation in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people’s perception.

Susan ChrittonBIO: Susan Chritton

Susan Chritton is an Executive Career Coach and a Masters level Personal Branding Strategist who brings direction, creativity, and enthusiasm to professionals looking to engage their authentic self in the world through personal branding.

Clients come to Susan when they are strengthening their careers inside an organization, are in career transition, or when they need to jump start a new career path. With her wealth of credentials and extensive experience, she has served the unique career management demands of executives and rising stars.

Susan’s work in career development draws on her ability to identify each individual’s uniqueness and then arrange the variables in his or her life to map out a strategic plan. She engages her personal mission to, “educate and empower others to use their gifts in the world” in every expression of her work.

Susan works with both individuals and organizations to design career solutions for enhanced success and fulfillment. Besides her work as a Personal Brand Strategist and Executive Coach to partners at a Big 4 professional services firm, she has worked with people from all walks of life, across industries stemming from ten years as a Career Management Consultant in the San Francisco Bay Area.

LINKS:

Susan Chritton’s Website: www.susanchritton.com
Personal Branding for DUMMIES Website: http://susanchritton.com/personal-branding-for-dummies/
Connect with Susan on: Facebook | Twitter | LinkedIn

Download the Handout Now: http://360rea.ch/KU48Ll

Here is the link to the audio file.
 

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May 2012 Reach Personal Branding Teleseminar

Thursday, May 24th, 2012

This interview happened on May 24, 2012 at 12noon ET. Will have a link to the recording in a few days. Stay tuned on Twitter to hear when it’s available!


Have a Nice Conflict
 


Wouldn’t it be nice to go through life without any conflicts? Primarily, conflicts stem from opposing values, expectations and life experiences. Considering no two people could possibly have the exact same life experiences, conflict is inevitable. So the question becomes, how do you deal with conflict when it arises.

To help us deal with conflict, psychologist, clinical therapist, and educator Dr. Elias H. Porter established the Relationship Awareness Theory. The theory is founded on four premises: 1. Behavior is driven by motivation, 2. Motivation changes in conflict, 3. Personal weaknesses are overdone strengths, and 4. Clarity and face validity enhance self-discovery. This theory laid the foundation to Tim Scudder’s training program and book called, Have a Nice Conflict.

Distinguished author Tim Scudder, is our guest expert for the May 24, 2012 Reach Personal Branding Interview at noon EST. Tim will discuss his book, Have a Nice Conflict, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

  • How to anticipate conflict before it happens, and prevent much of it from happening
  • How to use conflict as an opportunity to learn
  • How to identify three different reactions to conflict and how to work more effectively with them
  • Why a disagreement is not necessarily a conflict – and what to do about it
  • How what you do in conflict may influence the way people define you

BIO: Tim Scudder

Tim ScudderTim Scudder, CPA is the CEO of Personal Strengths USA and the author of “Have a Nice Conflict – how to find success and satisfaction in the most unlikely places” and a related training program. He is a founding director of the Center for the Development of the Leaders We Need at the California School of Professional Psychology. In addition to being an author and speaker, he works with some of the worlds largest organizations to improve the quality of leadership and increase people’s effectiveness and managing conflict and building relationships.

 

 

LINKS:

Official Website for the Book & Learning Experience: www.HaveaNiceConflict.com

Download the Handout Now: http://360rea.ch/J4QaDc

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