Posts Tagged ‘Rachel Gogos’

So Long but not Farewell

Thursday, March 22nd, 2012
Rachel Gogos

So Long but not Farewell

By Rachel Gogos

Just a quick note to say thank you to YOUnique audience around the globe for reading and for your feedback that has helped us continue to improve YOUnique – it’s been a pleasure to build this newsletter over the last 4-years. Two people who work behind-the-scenes to help bring you YOUnique are Tara Kachaturoff and Regina Walton. Working with the Reach team is never dull. William has been a wonderful mentor as he and Reach continue to lead the way in creating personal branding programs with substance and a proven methodology, not only pioneering the industry but keeping it cutting edge.

Looking forward to continuing our “writing relationship.” Thanks for reading through the years.

Enjoy!

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: Three Sizzling Hot Trends on the Web

Thursday, March 8th, 2012
Rachel Gogos

Editor’s Note

By Rachel Gogos

Three Sizzling Hot Trends on the Web

Each day the web is becoming more information packed. Social media is crowded, contents in all shapes, colors and sizes exist, websites are a dime a dozen (maybe even cheaper) and YouTube has enough video content for some unfathomable calculation (ie: enough video footage to circle the globe 10 times).

So, how can you stand out on the web? How can you make a lasting impression? I recently returned from an amazing Internet marketing conference run by Yanik Silver and learned about the latest and greatest ways to build your brand online.

Gamification – It’s all the rage. Millions and millions of games are downloaded daily. Think of ways to make things fun and entertaining – it makes things more memorable. Think about your day – those customer loyalty cards you’re using at your local coffee shop – gamifying your latte!

Video – We’ve been talking about video a lot over the past two years. In fact PersonalBranding.TV was launched over two years ago! Use video people – it’s the best way to build your brand online because it’s as holistic as you can communicate on the web.

Mobile – The iPad 3was released yesterday. Sales for iPads are through the roof, and Android devices too. Tablets and phones of all kinds are outselling computers already. Make sure your online content is “mobile friendly.”

SEO – Here’s a little bonus for you. It was discussed at the conference and then again yesterday on a webinar with Chris Brogan and Lewis Howes – get on Google+ – it’s a fantastic way to build your SEO (search engine optimization) and build your brand in a very smart way.

If you would like to know more about any of these tools and trends drop me a note via email at rgogos at reachcc dot com or send me a tweet @RachelGogos.

Enjoy!

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: Personalizing Facebook

Thursday, February 9th, 2012
Rachel Gogos

Editor’s Note

By Rachel Gogos

Personalizing Facebook

Are you sick of reading and hearing about Facebook yet? I hope not because with the announcement of their IPO I think they’re only going to get better and stronger. But this article isn’t about their valuation or how an IPO will impact Facebook it’s about a fairly new feature that you may have already heard about called Timeline.

Timeline gives you lots of space on your profile page – it’s a super banner the entire width of your page and about 3 inches high. It’s a lot of real-estate so use it wisely. You can upload a jpeg of a photo collage, one large image or design but whatever you do take this opportunity to communicate more about you and what you stand for.

It doesn’t have to be overt – subtle and subliminal work too. Just like a logo on your website or your clothing during a job interview the Timeline banner gives you an opportunity to communicate with your audience.

It also tells “your story” in a more visual way. You can learn all about it here.

As of February 29th Timeline will roll out to pages. Solopreneurs, entrepreneurs and business owners take note and be ready to use this real-estate to tell the world about your business, your products or your passion depending on the purpose of your page.

You can read more about Facebook Timeline for Brand Pages in this article on SimplyZesty.com.

A few examples of well-done Timelines can be found here:

How can you personalize your Timeline?

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: Resources for a Stupendously Successful 2012

Thursday, January 26th, 2012
Rachel Gogos

Editor’s Note

By Rachel Gogos

Resources for a Stupendously Successful 2012

It’s nearly the end of January – by now your goals have been set and your action plan is likely in full swing. If you need some additional resources to help you stay steadfast and true to your 2012 plans then keep reading.

Over the last few months I have found some excellent resources to help you meet your resolutions, work on your various strategies and continue on the yellow brick road to success. Below I’m going to share links to some of the best resources I’ve seen on the web (no affiliate links are listed below – just sharing some worthwhile resources):

Focus & Planning

  • An unusual approach that I really like is Chris Brogan’s three words. Ever since I read about the “three words approach” a few years ago I try and do it myself. The concept is pick three words to guide your goals and actions vs. making one or two lofty resolutions. My three words for this year or Laser, Heart and Write.
  • Marie Forleo has put together some easy to use tools to help you plan out your goals for the upcoming year and to help you focus on accomplishing your most important thing as well as a nifty yearlong action-planning tool. I love the simple planning template because you can use it for various aspects of your company – editorial calendar, marketing tactic calendar, networking check-ins and much more.

Media, Marketing & Social Media

  • Derek Helpern’s, How to Get Major Media Coverage with No Connections is excellent! Check out his free Social Triggers Master Class called Social Media Insider – it’s entirely web-based but so far, has some great content. Derek’s high energy and no-nonsense approach makes him easy to listen to and learn from.
  • A Strategy for Managing Social Media Proliferation is a pretty hefty report prepared by Jeremiah Owyang of Altimeter Group. The focus is to help you get control of your social media before you get overwhelmed and over-saturated. Haven’t read through this in it’s entirety but Altimeter is an excellent group.
  • If YouTube and video creation is a big part of your marketing this year then definitely check out James Wedmore. He’s making a splash with his YouTube marketing business but he also passes along lots of great advice via his blog posts. And given that Google owns YouTube – your time with James will be well spent. You’ve probably noticed that Google is indexing video more and more and higher and higher on its search results!
  • The best all-in-one free marketing course out there is by Copyblogger Media. These guys have their game down to a science. Sign up for the course and receive it right in your email inbox.
  • One of the best Facebook marketing resources is Amy Porterfield, author of All in One Facebook Marketing for Dummies. Amy released an excellent product to help you build your brand on Facebook called Facebook Influence (along with Lewis Howes). I highly recommend checking it out.


Business Growth

  • A former client of mine, Ashley Acker, recently launched her terrific new business called Entrepreneur Jungle. If you’re starting a business or need marketing help check it out. There are loads of free things that can help you get moving in the right direction. Ashley’s content is extremely well thought out and packaged. You can learn so much just from seeing how she markets her own work. But start with her Jungle Survival Kit or by enrolling for her free Wednesday webinars.

There is lots of incredible content out there for free. You can learn so much just by investing some time, if you have it! If you’ve stumbled upon some other great resources, because I’ve merely touched on a few here, share them through the comments section.

Here’s to a stupendously successful 2012.
Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: 10 Thanksgiving Do’s and Don’ts

Thursday, November 24th, 2011
Rachel Gogos

Editor’s Note

By Rachel Gogos

10 Thanksgiving Do’s and Don’ts

As we continue our month long celebration of Reach’s Tenth Birthday our final November issue of YOUnique includes a few more 10’s! Hope you enjoy this issue and for those of you celebrating Thanksgiving, we at Reach wish you a joyful time with family and friends and….

  1. Don’t fall asleep at the host’s house!
  2. Do remember to give thanks for all the abundance in your life.
  3. Don’t answer emails from work if you don’t have too. Enjoy your loved ones on Thanksgiving and unplug.
  4. Don’t post photos to Facebook or Google+ that you might later regret!
  5. Do post appropriate photos to social media platforms that reflect your authentic personal brand.
  6. Do say a prayer or remember with a moment of silence those loved ones, friends or family that are no longer with you, and for those in our Military Services that were lost.
  7. Do something good for someone else.
  8. Do invite someone to celebrate with you and your loved ones who would otherwise be alone.
  9. Don’t overeat.
  10. Do save room for dessert!

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: The Power of 10

Thursday, November 10th, 2011
Rachel Gogos

Editor’s Note

By Rachel Gogos

The Power of 10

10 – For some that number means perfection. Earning a perfect 10. For others the achievement of counting to 10 by age 1.5 or 2 is a big accomplishment. Still others may think of the legendary Bo Derek and her movie 10. For those of us at Reach, especially its Founder, William Arruda, it’s a BIG birthday. Reach is the oldest personal branding company out there and we’re really excited about it.

To celebrate, we are sharing lots of 10’s with you. In this issue and the next one our columnists will share 10 tips, 10 tools or 10 books all related to personal branding.

Born on November 1, 2001, Reach and the rest of the team are sharing lots of informative posts about personal branding throughout the entire month.

Because a lot of my work outside of YOUnique focuses on building personal branded blog sites I’d like to share my….

10 Tools For Creating a Website That Exudes Your Personal Brand

  1. Colors should represent your personal brand. For more on color watch this video.
  2. Fonts should also represent your personal brand – traditional, modern, fun, robotic there are lots of fonts to help you express yourself.
  3. The homepage content should answer your Why? (See my article from the October issue to understand why.)
  4. Use video to connect with your audience. Your site will make a far more lasting impression. Site visitors will see you, hear your voice and connect to your message.
  5. Encourage people to connect with you on your social media networks of choice. Create unique icons that work with the design personality of you and your site.
  6. Your voice or your companies voice should be echoed in the content. If you want to project a funny, light-hearted approach to your web presence then your web content should reflect that.
  7. Use your keywords throughout the content. If your name is a keyword for your site then make sure you use it in the content. Take the time at the beginning of your new web project to identify your key words and build utilizing them.
  8. Use a professional headshot on your About page and / or your homepage. Having an image of you helps your audience former a greater connection to you.
  9. Your bio should be written in a way that helps make you memorable and personal to your potential audience. Take the time to write a branded bio and share “just enough” about yourself to stand out in a readers’ mind.
  10. When building your web presence remember that it’s peoples first, and in some cases only, impression of you. Your site is a HUGE part of your brand environment. I equate it to how you dress for work. Be proud of your web presence and dress it for success!

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: The Power of Answering, “Why?”

Friday, October 14th, 2011
Rachel Gogos

Editor’s Note

By Rachel Gogos

The Power of Answering, “Why?”

Ever hear of the Golden Circle? The concept was discovered and popularized by Simon Sinek and it centers around “inspiring action.” For a thorough explanation of the Golden Circle watch Sinek’s Ted X video, How Great Leaders Inspire Action. It’s a fascinating and, absolutely accurate approach to selling, marketing and even personal branding. It’s also a fairly simple concept that makes a lot of sense.

In a nutshell, Sinek explains that when most people talk, write or communicate in some fashion, they first address “What” they are doing, then “How” they do it, and at the tale end say “Why” they are doing what they do.
Sinek’s Golden Circle reveals that people actually are more drawn in by the “Why” first, then the “How,” and last of all the “What.” If someone buys into your “Why” then they are going to want to know “What.”

Sinek provides a great example in this Ted video, using Apple as the gold standard in talking about the “Why.” And for a moment, I want to digress, and say that Steve Jobs was an incredible example of a personal brand living in complete alignment with a corporate brand, and it wasn’t because he founded Apple it was in the quality, the care, the detail of Apple produces, how they designed, built, sold and serviced. A rare gem, Steve Jobs was, and we will be learning from him for years to come.

Back to Sinek’s Golden Circle and how it applies to personal branding. Your “Why” is a combination of your purpose and your values, and in my humble opinion the core, the soul, the most authentic elements of a person’s personal brand.

Since I learned about Sinek several months ago, I send the Ted video referenced above, to every client I work with, before they develop their homepage copy for their website, or while embarking on a personal branding program. Because if you can answer “Why?” I believe people will want to know more.

Have you asked yourself Why? What’s the answer?

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: How Many Friends Do We Need?

Thursday, September 8th, 2011
Rachel Gogos

Editor’s Note

By Rachel Gogos

How Many Friends Do We Need?

Many of the well-known mega-bloggers and social media gurus used to say that we should “friend” and “follow” every one that followed us back. It was the “right thing to do” in a new social world that didn’t have any norms or easily understood behavior traits.

Fast-forward to September 2011 and many are now singing a different tune. In fact, one of the things making them happy about Google+ is the chance to start over, to be more selective about whom they accept into their online social circles. Chris Brogan recently wrote about his first glimpse of Google+ here and, he also did something else VERY interesting, he “unfollowed” ALL of his Twitter followers and he had into the 6 digit numbers!

Jay Baer of Convince and Convert wrote an excellent post on Tuesday called “Social Media, Pretend Friends, and the Lie of False Intimacy.” Among many important points he makes, he talks about that feeling of knowing our online friends yet missing some of the most important pieces of their lives. Missing that real intimacy that makes a friend, a real friend.

Have we diluted the word “friend?” Is it now just another commodity like oil and coffee? We see it everywhere online and not just on Facebook but on many, many web and blog sites too. Some of us use it as a verb in everyday conversation.

Tools exist to evaluate our “Klout” in the online world, but at the end of the day what really matters? Is it about quality or is it about quantity? And if I have quantity do I necessarily also have real clout?

I’ve always felt that the social mores of social media were very similar to the ones we practice in every day life – choose your friends wisely because someone can tell a lot about you just from the company you keep. The friends we influence most are those that we have meaningful interactions with.

I’m curious, what do you think?

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: The Danger of Labels

Thursday, August 11th, 2011
Rachel Gogos

Editor’s Note

By Rachel Gogos

The Danger of Labels

I started reading a book recently called “Raising Your Spirited Child” by Mary Sheedy Kurcinka. The book is especially written for parents of children who are more persistent, sensitive, more energetic, more intense, more perceptive, etc… I had the good fortune of attending a live lecture with Sheedy, about her book and during our time together she asked the parent-filled audience to shout out adjectives that described their children. The audience shouted out all sorts of words, including some four-letter ones. What happened next was really interesting. She “reframed” every negative word on the screen into a positive one. For example, “persistent” became “focused” and “whiner” became “go-getter.” This got me to thinking about the damage labeling can lead to in the workplace, a school and on the web. We could damage our peers, colleagues, friends, spouses and even worse, our children. How much do labels communicated during early child hood influence our personal brands and who we become? That led me to thinking about how early do we actually cultivate our personal brands? What is the impact of others’ labels on our personal brands during our adult years? Could it cost a job promotion? We each look at life, our environment and our immediate circle of influencers through our own lenses. Those lenses might be rose-colored, they might be dusty, broken or damaged. They might also be crystal clear but communicated to someone else who has imperfection in their lenses. We can’t control how others’ see or perceive things, we can’t control how others hear things, but we can control what we say and how we label others. So think twice before you associate a particular brand attribute to someone – it can cost him or her. This article was cross-posted in the Pittsburgh Post-Gazette’s “Digital You” column.

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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Editor’s Note: Social Media is Evolving Fast

Thursday, July 14th, 2011
Rachel Gogos

Editor’s Note

By Rachel Gogos

Social Media is Evolving Fast

Social media is constantly evolving. New players are emerging frequently. Two weeks ago Google+ entered the game, and from what I’m reading and seeing it’s going to be a formidable competitor for Facebook. Take a look for yourself, Social Rank’s Roshan Khan, created a great “How To Use Google Plus” video. So, how do you know which social media playground to play in?

A few questions to ask yourself before jumping in are:

  • What are your online goals? Are you trying to find a job? Are you trying to sell a product or service? Or, are you trying to build your online visibility?
  • Where is your target audience hanging out?
  • How much time do you have?
  • Do you have a budget?

One of the most incredible things about social media is that it is the cheapest and most powerful viral marketing tool of our generation. BUT, and that’s a big but – you have to use it carefully. Before you launch into talking, start by listening.

Start with one social media platform, study your competition, and listen to your target audience – what are their needs? Then, jump in.

Many of the same social etiquette rules that you use at a cocktail party also apply to Facebook, LinkedIn and Twitter. To learn a little more about social media mistakes to avoid I found this nifty blog post in the Search Engine Journal, called Think You Can’t Make Social Media Mistakes?

There is more on social media in the newsletter below – check out Paul Copcutt’s book review.

Enjoy and thanks for reading.

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

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