Posts Tagged ‘Kristen Jacoway’

Using the Web for Work: Three Great Sites for Your Job Search

Thursday, November 29th, 2012
Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

Three Great Sites for Your Job Search

Many experts agree that we are in a different world with how one organizes and conducts a job search. When I graduated from college, we used classified ads and word-of-mouth to find jobs. In the mid to late 1990s, job boards surfaced and became the major thrust in the way we looked for jobs. Today, we use social media communities to leverage networking contacts to position ourselves for the jobs for which we want to pursue.

Many websites exist to help someone to effectively organize and conduct their job search as well as give valuable advice. Let’s look at 3 websites listed in Forbes article, ‘Top 75 Websites for Your Career’ by Jacqueline Smith that will facilitate your job search efforts.

1. FreshTransition: In this free app, you can record job applications and networking events. Most importantly, you can schedule follow-up activities, as well as meetings and interviews within the calendar. One feature I appreciate is that FreshTransition allows you to set targets and milestones for your job search and networking activity. Goal setting is critical when you are in a job search. I try to always reserve a 30-minute block of time each day to schedule my goals for that day.

2. Big Interview: Here you can practice interview sessions by using your webcam to record how you look and sound. You can choose industry-specific questions, managerial questions, and more. The site also has interview preparation modules that provide a wealth of information. When I do interview coaching, I always have the person use Skype so we can screen-record the session. You may be surprised at some of the things that you do that can be off-putting to another person, so it’s great feedback to watch and listen to yourself interview. The site does charge a one-time $197 fee or a 3-part installment plan of $67.

3. Glassdoor: This free service allows you to review employee and job seeker reviews of companies, interview experiences, salaries, and more. Recently, Glassdoor introduced ‘Inside Connections’ feature to show your connections with specific employers through your friends or friends of friends on Facebook.

Jacqueline Smith’s Forbes article lists 72 other great web resources for your career so take the time to check out the ones that could work the best for you in your job search!

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: Preptel: A Tool to Boost Your Resume Success

Thursday, September 27th, 2012
Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

Preptel: A Tool to Boost Your Resume Success

As a certified resume writer, I coach all my clients on the necessity to tailor his/her resume for the position for which they are applying. We discuss taking a highlighter and highlighting the nouns and noun phrases in the job posting and if those keywords are applicable to their background and experience, sprinkle those keywords within the resume. Many companies utilize resume tracking software, so if your resume is missing keywords, then your resume may never be read by a human.

I saw a tool on Pinterest recently called ‘Preptel’. Preptel will evaluate your uploaded resume against a job posting on their site. Preptel grades your resume against this job posting and helps you to identify the missing information and keywords on your resume. You can either use their job listing database or upload a job description you found elsewhere.

I tested this with my own resume and one of their job postings and found the keywords I potentially missed by not tweaking my resume with the job posting. However, Preptel did pull keywords that would not be relevant to put on a resume, such as 1:00 p.m. Tuesday and 11:00 a.m. Wednesday (work hours were listed on this particular posting) as well as 401K and vacation. However, it did pull some relevant terms that I would consider applying to my resume if it applied to my skills and abilities.

So, while it’s not a perfect tool, it is one that will help you to identify many of the missing keywords on your resume. You can actually edit your resume section by section within Preptel and download a new version that is customized for a particular position. The downloaded version will be in a TEXT format, meaning all the formatting has been stripped. TEXT versions work well in cut and paste environments online.

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: Instrumental Role Personal Branding Has Had on My Life

Thursday, July 26th, 2012
Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

Instrumental Role Personal Branding Has Had on My Life

Nearly 2 years ago, my son was diagnosed with Aspergers (high-functioning autism) and in the last 2 years, my daughter has had 5 surgeries trying to correct a hearing loss. Although, it still may be correctable, she has elected for a glittery pink hearing aid with 40 different sticker designs – talk about adding a whole new level of complexity with getting ready in the mornings!

So, life takes us on some twist and turns. The other day, my son told me he wished he didn’t have autism and that he was the popular kid in school. He said he wished he understood what people were talking about and that he ‘got it.’ At that moment, I leaned in. I’ve always said that people are amazing – each journey is completely unique. As individuals we have distinctive talents and expertise. Through the Reach Personal Branding process, I have realized that every person has a gift, and gifts need to be shared.

I explained that who you are is not a mistake – my son may struggle with the social aspects, however, he is pure genius. He can tell you any fact – his ability to memorize every little thing he reads absolutely amazes and intrigues me. I told him that he has the unique ability to tap into parts of his brain that most people will never be able to do and it’s people like him that develop the search engines, computers, technology that helps other people, and more.

So, whether you have autism or a hearing loss or an ankle injury from a lifetime of ballet (me!), we all have something that makes our journey unique and special. We can either choose to be a victim of our circumstance or to rise above and persevere. I plan to rise above and keep moving forward. How about you? Uncover your values, passions, vision, and purpose through personal branding and you will be able to live in your sweet spot every single day.

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: Crafting Your Resume for Resume Scanning Software

Thursday, May 24th, 2012
Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

Crafting Your Resume for Resume Scanning Software

As important as it is to format your resume to an eye-catching look, it is increasingly important to make sure that it can pass through companies’ resume scanning software. Many companies employ the use of such software because it helps them weed through candidates efficiently and quickly. You may have all of the qualifications and experience required for the position, but if your resume has some of the common mistakes people make or is missing crucial elements, then a human may never see your resume.

Here are 3 recommendations to help you craft your resume for today’s job search:

  1. Use a Standard Heading: Your First Name, Your Last Name, Address, Phone Number and Email address. Why? Most resume scanning software programs are designed to capture the information in fields in this order. I had a client that had listed her address and contact information on the first 2 lines and then had her name on the 3rd line in a large font. However, the database would generally capture this information as first name, “1234” and last name “Covington” instead of her real name.
  2. Only Add the BEST Contact Phone Number: Many applicant-tracking programs will parse one phone number. I’ve seen numerous times where a candidate lists 2-3 phone numbers. You want to make sure you list the best way to reach you (i.e. your cell). Do NOT list your work number, though, for obvious reasons.
  3. Spell Out and Use Abbreviations for All Degrees, Certifications, Professional Memberships, and More: For example, I have an M.S. degree in Vocational Counseling. On my resume, I say, “Master of Science (M.S. degree) in Vocational Counseling, Auburn University. Why is this important? You do not know how someone might set up his or her search parameters in tracking software. They may search for the abbreviation, “PMP” but if you only have “Project Management Professional” listed on your resume, your resume may be missed.

TheLadders.com recently did an eye-tracking study on how recruiters viewed resumes. They found that recruiters spend a whopping 6 SECONDS reviewing an individual resume. To obtain a copy of this report and the key elements at which recruiters look, go to here to download this free report.

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: How to Use Pinterest for Job Search

Thursday, March 22nd, 2012
Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

How to Use Pinterest for Job Search

Why am I choosing to write about Pinterest on my “Web to Work” column? Simply because Pinterest is driving more traffic than Google and for someone in a job search, it may prove to give your resume a more three-dimensional view of proof of performance.

Pinterest is unlike the other social media platforms in that it is an interest graph, not a social graph. It gained 10 million unique visitors in a month faster than any other social media platform – Facebook included.

If you are not on Pinterest, I’ve included a screenshot of some of my boards. You want to make sure you can include eye-catching photographs that will entice someone to follow your board. I’ve seen people who have a board named, “Hire Me – Graphic Designer” with not only an infographic resume, but also pictures from websites that showcase their work.

Here are 5 tips for using Pinterest in a job search:

  1. Fill out your Profile – click the arrow beside your name and select “Settings” to write a keyword-rich profile in the “About” section.
  2. On your Settings page, give a website where a person can learn more about you. Don’t have a website? Put your LinkedIn URL, Twitter URL, DoYouBuzz online resume URL, or a link to an article you’ve published through Ezine Articles.
  3. Use keyword-rich titles and words in the Board Titles and in your descriptions. Look at Google Keyword Tool and in several job announcements that interest you and if they apply to your background and experience, sprinkle those keywords in the title and description of your pins to help people find you.
  4. Tie your Pinterest account to Twitter. At this time, Pinterest only ties to your personal Facebook page, so if your Facebook settings are on private, you won’t be capturing outside attention to your boards.
  5. Try to get your real name as your user name (under “Settings”). My vanity URL for Pinterest is www.pinterest.com/KristenJacoway. If you can’t get your real name, try a variation such as Kristen_Jacoway or include something for which you are known after your name, such as KristenJacowayMD (don’t I wish).

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: I’ve Got Followers, Now What?

Thursday, December 8th, 2011

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

I’ve Got Followers, Now What?

Following and engaging in chats on Twitter isn’t as daunting as it may seem if you employ one of the Twitter management tools such as TweetDeck or HootSuite.

TweetDeck is a desktop application for Twitter. Tweetdeck is a free download at http://www.tweetdeck.com/beta. When I discovered TweetDeck and Hootsuite (in a later section – http://www.hootsuite.com), it really helped me to answer the question, “I have followers, now what?” Initially, after joining Twitter, I could not understand how I was going to “engage in the conversation” as everyone kept saying that you needed to do.

Let’s start with TweetDeck and I’ll show you how you can use this tool to follow chats of interest.

  • On TweetDeck, you will want to add a column by clicking on the “+” button as pictured. Click on the “Search” and then put the hashtag and the name of the chat in which you are interested in participating.

  • When you click “Search,” TweetDeck will show a new column with your hashtag search (see picture below). By having this separate column, you can easily participate in the chat utilizing the tools you already know how to use to engage with people on Twitter.

HootSuite provides a quick and easy way to follow chats on Twitter, too. Simply click on “Add Stream” and you will see a pop-up window as pictured below. Next, click on “Keyword” and then type the name of the Twitter chat (make sure to use the hashtag {#} before the name of the chat). Click “Add” and HootSuite will create a new column so you can follow the tweets from that particular chat.

Basically, you want to set up a column to follow the conversation on a Twitter Chat. Let’s walk through this example:

As you can see, this person posed this question on #jobhunt and #careerchat. If I wanted to provide an answer to him, I would add the “@” before his Twitter user name and answer the question followed by “#jobhunt #careerchat” so that it shows up during the live chat and other people can see my answer.

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: How Twitter Can Help Your Job Hunt

Thursday, September 22nd, 2011

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

How Twitter Can Help Your Job Hunt
A great networking opportunity for people are Twitter chats. You can find chats within your industry or you can attend chats to help you with your career marketing. I’m going to highlight several of the chats that may be of interest to you and then explain how a chat works on Twitter.

  • #JobHuntChat – Every Monday from 10:00 – 11:00 p.m. ET. This chat is for a community where job seekers, career coaches, recruiters, human resource professionals, and hiring managers come together. Each week, #JobHuntChat focuses on 6 questions from job seekers and then practicing industry experts offer solutions.
  • #CareerChat – Tuesdays at 1:00 p.m. ET
  • #InternChat – Tuesdays at 7:00 p.m. ET
  • #GenYChat – Wednesdays at 9:00 p.m. ET
  • #HFChat – Fridays at 12:00 p.m. ET. HFChart is a part of HireFriday – movement where job seekers are marketed instead of job openings.
  • #Linkedinchat – Tuesdays at 7:00 p.m. CT. Linkedinchat covers topics about LinkedIn and leverages this social media platform.
  • #Blogchat – Sundays at 8:00 p.m. CT. Blogchat gives people an opportunity to discuss their blogs and gain unique insights from experts and amateurs in the industry.

You can find a more detailed list of 488 (and counting) Twitter Chats here. This list includes the name of the chat, description, host/moderator, a hyperlink to lead you to more information, and the day/time for the chat.

The best way to “follow” a chat is to set up a column and follow the conversation by conducting a search for the hashtag (see below). Let’s walk through an example:

As you can see from the image someone posed this question on #jobhunt and #careerchat. If I wanted to provide an answer to him, I would add the “@” before his Twitter user name and answer the question followed by “#jobhunt #careerchat” so that it shows up during the live chat and other people can see my answer. The “#” sign is called a hashtag. Hashtags are a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in a Twitter search. (More information will appear in my upcoming article on “How to Use TweetDeck or HootSuite in Twitter Chats”).

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: Keeping Up With Social Media News

Thursday, July 28th, 2011

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

Keeping Up With Social Media News

Anyone who follows social media knows that it is filled with constant change; within the past six weeks, we saw seven major announcements within the social media space.

 

  • LinkedIn announced the “Apply with LinkedIn” button for company career portals.

    LinkedIn will be providing job seekers the ability to use an “Apply with LinkedIn” button in the future at career portals, thus dramatically simplifying the application process. When this feature rolls out, you will want to make sure that your LinkedIn profile is complete. For tips, check out Jason Alba’s book, “I’m on LinkedIn-Now What???“.

  • Monster launched the “BeKnown” app – first move by a major job board to incorporate technology within a social media site.

    One of my predictions is that social media will eventually become the forerunner to job boards. At one time, job searching was done via classifieds and word-of-mouth, but job boards soon became the forerunner. Susan Whitcomb of Career Coach Academy has stated that her research found that an average Fortune 500 Company spent $1.2 million posting jobs on job boards. Now, a similar company might spend an average of $60,000 on LinkedIn and at this time, tweeting job postings on Twitter are free.

  • Google launches Google+ to compete with Facebook and Twitter.
    As an early adopter of Google+, I can say that this time Google has definitely launched some hefty competition for Facebook and Twitter. You can start a hangout and video chat with up to 10 people, find relevant information in your industry or area of thought leadership through Sparks, and see/follow the stream of conversation that a post generates.
  • Google does not renew contract with Twitter to provide real-time search (real-time search index featuring tweets and as-it-happens updates).

    Many speculate that Google did not renew this contract with Twitter because of Google+. My Google+ profile is now my #1 Google search result, but does include a hyperlink to follow me on Twitter.

  • MySpace is sold for $30M.

    We see social media platforms come and go, but I remember not so long ago when Facebook was celebrating the fact that they had exceeded the number of registered users that MySpace had at that time. Google+ has reported 18 million members (as of 7/22) have joined and it has only been around less than a month.

  • Google launches Tool for Online Reputation Management.

    Check out the tool on your Google Dashboard called “Me on the Web.” You can easily set up a search alert for your name so that you will receive an email when your name shows up on the Internet. Google also has a URL removal request tool in case there is digital dirt that you are having difficulty removing. However, Google determines whether or not this is a legitimate request and has the final say if the URL is removed or not.

  • The FTC gave the company, Social Intelligence, the green light to run social media background checks of a person’s Internet and social media history.

    Now more than ever, your online identity needs to be stellar. Information is used when you apply for a job or even college (study done by Kaplan in November 2010 found that 9% of business schools, 15% of law schools, and 14% of medical schools look at social networking sites to evaluate prospective students). What does Google say about you?

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: To Know Thy Self, Google Yourself, and Watch What You Say Online

Thursday, May 26th, 2011

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

To Know Thy Self, Google Yourself, and Watch What You Say Online

In December 2009, research commissioned by Microsoft found that 79% of U.S. hiring managers and job recruiters reviewed online information about potential job candidates. If someone Googled you, are they likely to find information that supports that personal brand for which you want to be known or not? Consider this, in this same study, they found that 70% of U.S. hiring managers have rejected candidates based on what they found online about that person.

Surprisingly, as I poll audiences where I speak, people are still quite alarmed to hear this statistic and equally distressed when they admit that they have never Googled themselves. I wanted to illustrate a few famous examples of how lapses in judgment on social networks have cost people jobs and opportunities.

  • Connor Riley got a job offer from Cisco and tweeted, “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Tim Levad, a Cisco employee, tweeted back, “Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”
  • The voice of the Aflac duck, Comedian Gilbert Gottfried, tweeted the following after the Japanese tsunami, “Japan is really advanced. They don’t go to the beach. The beach comes to them.” Aflac fired Gottfried following his tweet.
  • A student / intern in an educational setting got fired for posting a picture on her MySpace account showing her drinking and a caption saying, “Drunken Pirate.” The university where she was attending also denied her degree just days before graduation. She sued, but a federal district judge rejected the claim saying that because she was a public employee whose photo didn’t relate to matters of public concern, her post was not protected speech.

Be mindful of what you tweet or comment on Facebook: Companies have employed the utilization of social media listening tools like Radian6, TweetBeep, Google Alerts, Company Buzz, and more. The majority will “hear” if you use their name.

Set Your Privacy Settings: Most social networking sites offer privacy settings. If you are using a social network strictly for personal use, then set high privacy controls. Think about your objective for using the site—is it to establish your thought leadership and expertise? If so, you will not want high privacy settings so that you can be found.
Sign-up for Google Alerts for Your Name: Go to Google.com/alerts and sign-up to receive an email when your name appears on the Internet. Put your name in quotation marks to receive clean results.

In summary, monitor your online brand so that you can be proactive in managing your reputation.

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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Using the Web for Work: Part 2: WordPress PlugIns to Streamline Your Blogging

Thursday, March 24th, 2011

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

Part 2: WordPress PlugIns to Streamline Your Blogging

In my January article I introduced you to three of my favorite WordPress plugins. In this issue I’m sharing three more plugins that I are also really helpful with my blog:

  • Broken Link Checker – As your website/blog grows, so do the links you place to direct people to view another website, blog post, video, and more. However, what happens if that page is deleted or a site is moved to a different domain? Your reader will be directed to a dreaded “404 Not Found” error page. This plugin resolves the mystery to determine which of your links is no longer working so you can either remove or correct the link.
  • Facebook Like Button – Facebook incorporated a unique feature with the new like button. When you click on the “Like” button on a blog post or article that has this feature enabled, you will automatically share the content with your Facebook friends:

  • Tweetly Updater – Easily update Twitter with your new blog posts as they publish. You can also add hashtags for your updates, such as #FB (for Facebook) and #LI (for LinkedIn). If you have installed Selective Tweets on Facebook and have checked the box on your LinkedIn account for Twitter to update your LinkedIn when you add the hashtag #LI, then you will ping your Twitter, Facebook, and LinkedIn account when your blog post publishes without visiting any of these social media platforms.

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

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