Posts Tagged ‘Digital Identity Essentials’

Digital Identity Essentials: Designing Multi-sensory Experiences for all 5 senses

Thursday, September 5th, 2013
robinBramman-150x150Digital Identity Essentials

By Robin Bramman

A monthly column featuring branding + design tips and tricks for standing out online.

Designing Multi-sensory Experiences for all 5 senses

What are multi-sensory experiences? They are designed experiences around your 5 senses: Sight, Touch, Smell, Sound, and Taste.

Why do they matter? Because today’s media is about blended experiences and multiple touchpoints in an effort to get noticed, stand out and engage with the right audience. It is about finding that sweet spot that speaks to and engages your audience in many ways and in many experiences.

We are living in an extroverted, multi-sensory world and we are all trying to assimilate to what works for our individual brand, personality, desires and audience.

Let’s explore how we can design multi-sensory experiences and touchpoints so your brand is design savvy, tech trendy, and share-worthy:

  • SIGHT TO BE SEEN – VIDEO. Get to know the people behind the brands. Shoppers who view video are 174% more likely to purchase than viewers who did not, according to and awesome infographic by Invodo. Video creates authenticity, familiarity and trust. Views are focused on you and your message and less on how you look. There are some DIY tools like videoBIO.com, wevideo.com and animoto.com that help make the process easy.
  • SOUND STARTERS – VOICEMAIL. What does your brand sound like from the moment your voicemail clicks in? Perhaps you want to make it short and sweet because that is how you are, or you want to say something positive at the start because you like to inspire people, whatever your message, be sure it represents your brand tone and style.
  • SMELLS THAT DELIGHT – TOUCHPOINTS. Think about all of your brand touchpoints. How about crafting a cupcake with your name and sending a delightful smelling desert to your favorite client or colleague. Who can resist a little foodie love? Here are two online resources that design chic deserts and deliver direct. Desethub.com, Fab.com
  • TOUCH THEIR HEART – WITH YOUR STORY. Storytelling is the new marketing mantra. It is in your story that you connect with your audience and give that human aspect of your brand. Your story is unique to you and your experiences; it is what allows people to experience a deeper understanding and appreciation. Check out 6 amazing storytellers on TED.com that know how to tell an interesting, exciting and engaging story.
  • GIVE A TASTE OF SMARTS – LUNCH AND LEARN. There are many ways people can get a taste of your brand, through soaking up some of your smarts they can find out what differentiates you. Perhaps you are talking about brand health, you might want to do a lunch and learn session that includes a healthy salad, refreshing iced tea and simple sorbet. Remember to think about how your core brand experience will set the tone for the type of clients or colleagues you want to attract.

So what do you have planned to excite multi-sensory experiences for your brand?

Robin Bramman Brand Experience and Digital Media Coach who specializes in chic + savvy Online Identity solutions! The founder of Chic Branding and Partner at EEKO Design Studio, Robin works with high-achieving professionals and innovative entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility.

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Digital Identity Essentials: 5 Digital Branding Toolsets Every Brand Should Have

Thursday, July 11th, 2013
robinBramman-150x150Digital Identity Essentials

By Robin Bramman

A monthly column featuring branding + design tips and tricks for standing out online.

5 Digital Branding Toolsets Every Brand Should Have

Summer is the best time to play around with digital toolsets to enhance your brand presence online. Why? Because your brand deserves a little fun! We can’t go around all buttoned up and professional all the time. Our brands deserve to showcase our personal side and our own flair.

I use the summer to dig into some digital toolsets that present my brand in different ways and in different media. For example, I got a chance to be interviewed via video with another Reach Strategist from India, Tanvi Bhatt of the Brandtastic Diaries. It was a learning curve on how to script, take and share my video via my iPhone and using iMovie, but it got done and it was quite fun to see the video complete and part of the YOUnique 100th edition blog.

So, I thought it might be helpful to share some of my favorite digital branding toolsets every brand should play with this summer, here goes:

  1. PERSONAL PORTAL TOOLSETS. Try out the free digital portals to showcase your brands personal side, like About.me, Vizify.com, and Flavors.me. I really love how vizify pulls info from your twitter feed, LinkedIn profile and Facebook page, and you can adjust all content on the site to show what you want and delete what you don’t want.
  2. VISUAL RESUMES TOOLSETS. Resumes are not just paper based anymore. You can craft clever online infographic visual resumes at visualize.me – here is mine as an example and how about Prezumes on Prezi.com, this is a fun way to create a story to your work history.
  3. VIDEO PROMOTION TOOLSET. To help humanize your brand it is great to share your voice and your visual smile by video. You can find many resources to make this happen but I recommend videoBIO.com as they have a free DIY trial resource to help you start and get comfortable and then you can move up to PRO when you are ready. Take a look at personalbranding.tv to see how Reach Strategists have done their videoBIO’s.
  4. THOUGHT LEADERSHIP TOOLSETS. Don’t want to start your own blog and feel stressed about designing, writing and posting content frequently, then get out and share your thoughts and comments on other blog sites that you find of interest. You will find that you can engage with like-minded readers and writers on blog sites that you find interesting, or build your own WordPress.com blog site. LinkedIn.com is the professional tool you can use to micro blog on your profile or in a group.
  5. PERSONAL ADVERTISING TOOLSETS. Did you know you could turn yourself into an online advertisement? It sounds crazy to advertise yourself, but if you are on a job search, you need every opportunity to get buzz on your brand. Consider using Facebook social ads, Google AdWords and LinkedIn Ads.

Take the computer to the beach, find a comfy chair, and put your toes in the sand, then have fun with some online toolsets that bring your brand to life in different ways. Play online like you are 12 and have no fear of what others think, they might just find you clever, fascinating and learn something new about you they might have missed in all the traditional ways you were using online media.

Here’s to some online fun this summer!

Robin Bramman Brand Experience and Digital Media Coach who specializes in chic + savvy Online Identity solutions! The founder of Chic Branding and Partner at EEKO Design Studio, Robin works with high-achieving professionals and innovative entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility.

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Digital Identity Essentials: How to take a Digital Brand Sabbatical

Thursday, June 6th, 2013
robinBramman-150x150Digital Identity Essentials

By Robin Bramman

A monthly column featuring branding + design tips and tricks for standing out online.

How to take a Digital Brand Sabbatical

I get asked all the time, “How can I step away from my brand online?”, “How do you manage to keep the posts and conversation going when you really just want a vacation?”.

Great questions and a perfect time to consider as we head to the beach for some R&R or just take some time away from the digital conversations to allow our lives to just happen, verses click, print and share.

6-1-13_photo from shutterstock_for Robin blog entrySo let’s explore the ways to take a Brand Sabbatical and at the same time keep our digital brand online presence going.

1. MAKE YOUR PLANS AND ANNOUNCE THEM (1 month before vacation)

Start by determining the best time to schedule your time off. If you work for a company, make sure your colleagues are not taking the same time off. If you work independently, determine best time around your client work. Once you have the date, start by letting everyone know in advance of your plans, not that you are going to Hawaii for two weeks, instead, tell them your intentions while on vacation. Let them know you plan to take a digital sabbatical and see if they will support you by taking on responsibility for continuing your work or taking calls or emails. Make internal work plans to have things covered.

Brand Digital Management Pre-Departure: Send out email reminders to colleagues and clients a month in advance of your vacation to see if there are any needs prior to your vacation that you can support.

2. PREPARE YOUR SCHEDULE AND SUPPORTERS AHEAD OF TIME (3 weeks before vacation)

Now that you have everyone on notice, it is a good time to begin thinking about who could support you while you are gone. Who could take emails?, who could update social media sites?, who could fulfill order requests or client support needs?, who is best aligned with you that you would trust to represent your brand fully?

You need to take a moment and understand all of your digital touchpoints with your audience. Perhaps email messages need to be followed up on, maybe you are working on a project that needs to be supported, or maybe you are very active on social media and need to make sure the conversations keep going.

Brand Digital Management Pre-Departure:
Find people that align with your brand (style, communications and reputation) and ask them to support your digital needs. Meet with them to hand off any ongoing work and digital logins needed. Give them specific instructions for social media and client communications.

3. PRE-SCHEDULE YOUR SOCIAL MEDIA POSTS (2 weeks before vacation)

Set-up systems to work while you play. Use a tool like SproutSocial or Hootsuite to pre-schedule some social media posts on Facebook, Twitter and LinkedIn to post while you are away. If you are a blogger, you can draft blog posts and simply ask for someone to hit the publish button while you are away as well.

Brand Digital Management Pre-Departure: Prepare several social posts ahead of time and schedule them to post while you are away to keep your brand and voice in play while you play.

4. ACTIVATE DIGITAL NOTICES (1 week before vacation)

Prepare your out of office email; be sure it is specific on who they can contact in your absence. Be very clear that you will not have internet or phone access while away so they are clear that you are not just on a business trip and will respond when available.

Brand Digital Management Pre-Departure: Be clear of your intentions in all notices. Place notices on as many digital sites as possible to let your followers know that you will be stepping away but can expect posts/responses from a colleague or whoever you put in place. Show them you care and you have a plan in place.

5. HANG OUT THE “ON VACATION” SIGN (day before vacation)

Send out an email to colleagues and clients that you are leaving for vacation the next day and who will be available in your absence. Be very clear of your intentions of truly stepping away from the digital landscape and let them know you will follow-up as soon as you land back safely.

Brand Digital Management Pre-Departure: Go, play, and connect with reality. Remember to live by what you said. If you are serious about a digital sabbatical you will stay OFF line and you will not respond, even for 1 message. If you do, you will be expected to continue and then all your work over the past month will not be followed.

If you still think you need to take your phone or computer with you on vacation, I urge you to watch this video clip called “Get Back” to help you rethink that idea.

Ready to leave the digital world yet? Just remind yourself that taking a break from the constant connected world will recharge your human battery and provide you some time to breathe, relate, and reconnect with the real world.

Here’s to your digital sign-off success! Back in two weeks

Robin Bramman Brand Experience and Digital Media Coach who specializes in chic + savvy Online Identity solutions! The founder of Chic Branding and Partner at EEKO Design Studio, Robin works with high-achieving professionals and innovative entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility.

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Digital Identity Essentials: Personal Branding Online Social Do’s & Don’ts

Thursday, May 9th, 2013

robinBramman-150x150Digital Identity Essentials

By Robin Bramman

A monthly column featuring branding + design tips and tricks for standing out online.

Personal Branding Online Social Do’s & Don’ts

It feels like a balancing act to figure out which social media tools to post what on, and what to NOT post on sites. So this post is some of those social media do’s and don’ts to keep your personal brand in check and on brand.

Before we dive in, let’s start by understanding that social media does not just mean sites like Twitter, Facebook and LinkedIn. As a professional, you are social through emails, by texting on your phone, and commenting to a group meeting notice. In all of these online social settings, we need to keep in mind that this reflects on your personal brand either positively or negatively. So let’s explore ways to manage and maintain that stellar reputation. Consider these 5 Social do’s and don’ts to help guide you through different situations you may face while building your personal brand:

  1. DON’T POST PICTURES THAT WOULD SHOCK YOUR MOTHER. Every social networking site lets you post pictures. But think before you post an image, does it represent your professional image? Would you want your boss, client or mother to repost that image? DO POST PICTURES that strengthen your professional story and reputation. THINK if you would want to see this image distributed in a company memo about you.
  2. DON’T POST SOMETHING YOU WILL REGRET LATER. Perhaps you received an email or text that frustrated you, what is your next move? I say STOP, THINK, BREATH, and THINK AGAIN before responding. In this busy life, we can spit out a text in 2 seconds flat or type a few quick words and hit send. It is important to be thoughtful and professional when communicating so I try to respond as if the person is standing in front of me, but I also make a calculated decision how I will manage the response. If others are copied on the email or text, do I want to take the conversation off-line to just the two of us? Do I want to respond to all? Do I want to let some time go before responding? DO TAKE YOUR TIME because what you type, text or say will represent your personal brand communications style and will have lasting impact. THINK about the possibility of how your response can get forwarded and shared with others and how the chain of response can go company wide or socially viral – it happens more than we want to think.
  3. DON’T POST AND DELETE AND THINK IT IS ALL-OKAY. Online media does not have a delete button. Once you hit the share, send or post button, your message is in the cloud and waiting to be viewed. At the moment you hit the share button, that post is viewable to others, it can be copied, retweeted, a screen shot can be taken and shared, it can be pinned, and it can get tagged with your name on it. DO CONSIDER THE CONSEQUENCES before posting so you can avoid the time and energy required to correct a potential offending post. THINK before you respond and think twice before you click.
  4. DON’T ASK FOR HELP FIRST. As the saying goes, “give and you will receive”. The same goes in online social settings, perhaps you know someone that is looking for a new job or looking to move up in their current role, you could go on LinkedIn and endorse their skill sets or even better, provide a written recommendation. DO FOLLOW- UP in a day with a personal email of support and to ask for similar support. THINK everyday about how you can give to your network, this will build goodwill and people will be more willing to help you in a time of need.
  5. DON’T GET DISTRACTED. With all the personal devices and online tools on the market, it is easy to be overburdened with all the ways to communicate your brand. DO KEEP IT SIMPLE and keep the communications to the point and considerate of others time and style. THINK about how you can keep the distractions to a minimum and the communications in the correct tone and style to support your brand.

When engaging in social media you need to consider the human touches in all communications and realize that what you say, post or share online is pretty much permanent and can be interpreted differently by different people. Remember to be thoughtful, in the end, we EARN the attention, relationships and connections we deserve.

Here’s to your online social success!

Robin Bramman Brand Experience and Digital Media Coach who specializes in chic + savvy Online Identity solutions! The founder of Chic Branding and Partner at EEKO Design Studio, Robin works with high-achieving professionals and innovative entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility.

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Digital Identity Essentials: Understanding Online Etiquette and the Rules Social Media Engagement

Thursday, April 4th, 2013
robinBramman-150x150Digital Identity Essentials

By Robin Bramman

A monthly column featuring branding + design tips and tricks for standing out online.

Understanding Online Etiquette and the Rules Social Media Engagement

Ever find yourself at a meet-up or conference and someone hands you their card and says let’s stay in touch? Then you look at their card and there are 15 different methods to engage with them. What do you do next?

YOUnique_photo_4-7-13_socialmediafemale

  1. Send them a friend invite on Facebook?
  2. Start to follow them on Twitter?
  3. Send a LinkedIn request?
  4. Email them to request a lunch meet up?
  5. Or just call their phone number and leave a message to hook-up again soon?

Well, the answer is, “it depends”.

When engaging online you need to consider the human touches in all communications and realize that what you say online is pretty much permanent and can be interpreted differently by different people.

Consider these techniques to kick-start your digital connections and insure your brand is properly engaging online:

  • ASK, DON’T ASSUME.
  • At the point a person hands you their card in a networking event, be prepared to ask them how they prefer to communicate online. If they have several social media sites referenced, take out your pen and circle the one they use the most.

  • DEVELOP ON- AND OFF-LINE SOCIAL EQUITY.
  • Remember that networking in person and online require a similar process. We don’t walk up to someone at a networking event we do not know and thrust our business cards in their hand. Instead we say hello, shake hands, introduce ourselves and do some small talk to get acquainted and see if we are a fit, then we ask to share contact information to stay in touch. This practice should repeat itself online, by sending a LinkedIn invitation to connect and continue the conversation or by following them on Twitter and communicating on like-minded topics.

  • ESTABLISH AND NURTURE BENEFICIAL RELATIONSHIPS.
  • There is a simple rule in networking, “give and you will get”. So take time to read, recommend and recognize those in your online community that make contributions and provide value. Re-tweet, share and like their online communications to show them that you agree or appreciate their knowledge.

  • BE A SUBJECT MATTER EXPERT.
  • My most important online etiquette rule is to “un-market” when communicating. Do not push out your products or services, instead, share your knowledge on a subject, ask for feedback on a topic or ask their opinion if they are the expert by adding a link to more information if they are interested.

Robin Bramman Brand Experience and Digital Media Coach who specializes in chic + savvy Online Identity solutions! The founder of Chic Branding and Partner at EEKO Design Studio, Robin works with high-achieving professionals and innovative entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility.

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Digital Identity Essentials: BE Matchy-Matchy Online!

Thursday, March 7th, 2013
robinBramman-150x150Digital Identity Essentials

By Robin Bramman

A monthly column featuring branding + design tips and tricks for standing out online.

BE Matchy-Matchy Online!

When is the last time you took a look at your digital landscape? Has your brand evolved over time and you are now doing different types of work? When is the last time you updated your BIO or elevator pitch?

I am very focused on making sure that all of my clients visuals are always current on each of their digital sites. What about the intros, the about copy and the author bios that help people understand more about them and their brand? Here is a digital identity essential I recommend you do once a year to keep your message consistent across all social sites.

Take visual screen captures of all the places your content exists online. This includes your website about page, your personal portal sites like your Vizify page and About.me page, your author bio on blog posts, and definitely your blog profile and side bar info on your website. Don’t forget your Twitter page and your Facebook about information, your YouTube description, and Google+ profile too!

Just do a screen grab of all of them, then take all the images and put them up on your computer screen at the same time, or print them out and tape them up on a wall so you can see them all at once. Now take and move them from 1 to 10 in order of current to old. This will help you see which sites you may have old content profile information on. Even better, create a personal Pinterest board to keep track of them visually and as a reminder of where they are all located with links to the direct pages (see mine below).

Robin Pinterest Board to Check Consistency

Think of these questions when placing them in order:

  • Is my title the same in all these places?
  • Is my description the same in all places?
  • Is my picture matching from site to site?
  • Is my content current on all sites?
  • Is my author bio correct for the site I am posting on?

After determining which information you have that is current and match’s your current state, take the time to methodically go in and make the updates to your information. I think it is most important to clean up the little BIO pieces first and then you can go back and do larger updates like your full About page on your website or other large chunks of copy.

I did this exercise recently and found that I had some dead hyperlink references within my information and I had an old reference to a Partner I no longer worked with. So taking this time could really help to clarify your brand and set a fresh tone to the viewers about how your brand has evolved.

I don’t usually recommended being matchy-matchy when it comes to wardrobe accessories but being a little matchy-matchy can be a good thing in the online personal identity world. Remember the three “C’s”; clarity, consistency, and constancy, when reviewing your content as this will make your brand relatable and more share-worthy across all media sites.

Here’s to your digital matchmaking success!

Robin Bramman Brand Experience and Digital Media Coach who specializes in chic + savvy Online Identity solutions! The founder of Chic Branding and Partner at EEKO Design Studio, Robin works with high-achieving professionals and innovative entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility.

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Digital Identity Essentials: 5 Digital Brand Confidence Boosters

Thursday, February 7th, 2013
robinBramman-150x150Digital Identity Essentials

By Robin Bramman

A monthly column featuring branding + design tips and tricks for standing out online.

5 Digital Brand Confidence Boosters

Do you ever fear these questions from a colleague or client?

  • Can I get your business card? or
  • “let’s link up online, what’s your Skype” or
  • “like me on Facebook”, or
  • “give me your twitter handle and we’ll chat” or even
  • “I’ll link up with you on LinkedIn”

Robin_Chic5How do you respond? Do you have a personal calling card design for your brand? Do you show up online if they Googled you? Do you have a Facebook page that you would want them to see? Do you tweet? What about your LinkedIn page, is it ready to share?

How can you confidently respond to any one of those questions?
Let’s explore 5 digital brand boosters that you can set up quickly to be confident in responding to any one of those social linkup questions. This will kick start your digital footprint to insure your brand is share-worthy:

  1. Mobile Business Cards – Feel ready for that personal calling card question by signing up for www.vizibility.com and setting up your vCard and your QR code.
  2. Get Google Search Ready – Give them something to link on when they Google you, if you are not tweeting or do not have your own blog site, find other ways to show up online, i.e., person portal sites such as About.me, Flavors.com and my newest favorite, Vizify.com that pulls in your personal and professional visuals around the web and you can modify them to suite your brand goals – see mine at https://www.vizify.com/robinbramman.
  3. Facebook Personal Profile – Show them a little personal side of your life. In todays world you need to showcase all sides of your brand. If you are hesitant to link up with other professionals in this way, you may wish to direct them to your LinkedIn profile first, but realize that your Facebook page also helps to build a rich Googlicious search of you online. Just keep it simple and post professionally on your Facebook profile and every once in a while show them a link to a family pick or something fun you did.
  4. Show them you’re a thought leader – Show up in Google searches when you comment on other’s posts. I like to comment on posts that move me or educated me on something new and trendy. By commenting on those posts you engage the community or thought leadership group.
  5. LinkedIn Profile – If you do not have your own website or blog, you should set up shop with a LinkedIn profile. You can even direct your personal domain,i.e., www.GerardLaurain.com to your LinkedIn profile.

Feel a little more confident and connected with these digital brand boosters? Add these digital updates over the next week and then Google yourself to see where you show up.

Here’s to your digital confidence success!

Robin Bramman Brand Experience and Digital Media Coach who specializes in chic + savvy Online Identity solutions! The founder of Chic Branding and Partner at EEKO Design Studio, Robin works with high-achieving professionals and innovative entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility.

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Digital Identity Essentials: Plan and Pay for a Professional Photo Shoot

Thursday, January 10th, 2013
robinBramman-150x150Digital Identity Essentials By Robin Bramman
A monthly column featuring branding + design tips and tricks for standing out online.

Plan and Pay for a Professional Photo Shoot

Is your Brand Professionally Packaged for Life Online? Consider these stats:

  • 93% of first impressions are based on how we look
  • 3 seconds is the amount of time we have to get your attention online
  • Video is the new black
  • 24.7.365 is how often your brand is visible online

If 93% of first impressions are based on how we look, a professional photo shoot is your first digital essential in 2013. But first you must understand how you want to present yourself, what colors represent your brand and what photographer is best suited to shoot your pictures based on their skill sets and your needs.

With this in mind, having a clear, concise, consistent visible personal brand online has never been more vital than it is today. You never go out with the little black dress, unless you have the shoes, handbag and jewelry to match. Same goes with designing your brand online. You need your personal brand and online identity plan to clearly identify all the necessary accessories to match your brand ecosystem.

  1. Start with how you want to present yourself – What is unique about you? For example, if you work in the city, perhaps you want to do an on-location photo shoot showcasing you around the city. Or perhaps you are a Corporate Executive who is also an athlete and wants to showcase a more personal side of you cycling or running in an outdoors setting. Or you have a passion for giving back to the community and want to share this through images of you at work in the community. This is an opportunity for you to showcase your uniqueness.
  2. Next you will want to explore what colors best represent your brand. To help you explore this, Reach Founder, William Arruda, has prepared a video, What Color is Your Brand, for you to explore words matched to colors. YOUnique_photo_1-6-13_color I also recommend asking a few close friends to share what colors best match you and why? You will be surprised to hear them say, “yellow is your color because you radiate sunshine and happiness when you walk in the room with your positive energy”! or, “red best represents you for your fierce passion for life and work”! By asking others you can better relate how your brand is experienced by people around you.
  3. Last is the task of finding a Photographer that is a fit for your needs. There are many photographers to choose from, be sure to interview them to find out their expertise to match your needs. Most photographers will discuss how you will be using the images, i.e., print, online, corporate use, etc. Download this presentation for more detail to help you prepare before your shoot.

Robin Bramman Brand Experience and Digital Media Coach who specializes in chic + savvy Online Identity solutions! The founder of Chic Branding and Partner at EEKO Design Studio, Robin works with high-achieving professionals and innovative entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility.

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