videoBIO and Reach Personal Branding

REACH Personal Branding announces partnership with videoBIO, leader in web-based video biographies

Alliance to bring a turn key offering to individuals looking to stand out and build personal brands online.

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FOR IMMEDIATE RELEASE. New York, NY – Monday, November 23, 2009. Reach Personal Branding today announced a partnership with videoBIO, the leader in developing professional web-based video bios for executives, job seekers and entrepreneurs. Through this partnership, videoBIO has integrated Reach’s popular personal branding assessment, 360Reach™, into their videoBIO offering bringing a full, turnkey service to professionals looking to understand their personal brand and build a highly differentiated and compelling presence online. By taking the 360Reach assessment, videoBIO clients will be able to understand and prepare their unique messages that will form the basis for the videoBIO script used in the videoBIO on-camera studio interview later delivered to the client as a final 2 minute, hosted videoBIO for online use.

As part of the agreement, videoBIO will train the Reach-certified Personal Branding Strategists in translating authentic, differentiated and compelling branded bios into videos for use online and in social media. Reach currently has over 500 Certified Strategists around the globe. Starting in 2010, the Reach personal branding certification program will incorporate a videoBIO training module.
“Video is the new frontier for personal branding. We are delighted to be working with the premier organization that provides high-quality, affordable video biography services designed for web use enabling clients to showcase their brands. It’s the perfect addition to our comprehensive personal branding services.” said William Arruda, Founder of Reach.

During the first stage of the launch, videoBIO shoots can be booked at studios in New York or Toronto. This service will roll-out to other videoBIO studios in major cites across North America over the next twelve months.

“It takes investment and a commitment to excellence when building your brand online. Our customers are discerning and savvy and are looking for the highest quality tools to represent their professional brands. It was important that we partnered with Reach, the leader in the personal branding field, to bring the deepest level of expertise and experience to round out our product so we could ensure the best possible outcome and full service offering for our videoBIO clients. We are excited about the innovation that we can collectively bring to the personal branding category” said Catharine Fennell, President and CEO, The Original videoBIO Inc.

“As competition increases and the noise in cyberspace gets louder, standing out in a professional and compelling way becomes harder and harder. Professionally produced videoBIOs provide a differentiated and effective way to impress prospective hiring managers or clients” said William Arruda.“Effective personal branding is not just about visibility. It’s about standing out and demonstrating your value in a way that makes you compelling and attractive. There’s a lot of low-quality, do-it-yourself video on the web that actually works against its authors. Through this partnership, we’ll be able to provide our clients with professional video content that is in line with our personal branding methodology and commitment to the highest quality.”

About videoBIO™ The Original videoBIO Inc. develops professional, branded video bios for professional use online. videoBIO™ offers a turnkey process starting at $299 which begins with script preparation and includes a professional, in studio shoot, edit and fast delivery online. videoBIO™ is delivered in easy to share formats, for inclusion as a link in your email signature and on to augment web-based professional or social networking profiles. Visit for more information.

The Original videoBIO Inc. is an independent company affiliated with Market Yourself Smarter® which has been committed to developing tools and strategies to help people successfully market themselves in their career since 2002. With a wealth of knowledge in the career management landscape and expertise in technology, media, brand and marketing, Market Yourself Smarter develops innovative marketing tools for building and managing profile and brands online. Visit for more information.

About Reach: Founded in 2001, Reach Personal Branding is the global leaders in personal branding and one of the first companies to focus exclusively on the human side of branding. Reach provides workshops, personal branding certification programs and personal branding assessments for enterprise clients and career-minded individuals.

To set up an interview contact Reach Personal Branding Founder, William Arruda: 1.212.537.9120 or