Reach Personal Branding Interview Series

microphone1May 2011 Reach Personal Branding Teleseminar Details

Stever Robbins – Be More Productive While Working Less.

Date: Thursday, May 19, 2011

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

**The Reach Personal Branding Interview Series is sponsored this month by Jordan Friedman, The Stress Coach & Dotcalm Dots**

Keep track of the news on Twitter at @ReachBranding.

Are you feeling disorganized and stressed with too much to do and not enough time? Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More, believes some counterintuitive suggestions may be just what you need to become more productive with your time.

Mr. Robbins’ ideas were a hit when he was a guest expert on the Reach Personal Branding Interview Series in January 2011. Consequently, we have asked him to share more of his ideas on May 19, 2011 in a continuation of his interview with William Arruda, founder of Reach Personal Branding.

Creator of the popular Get-It-Done podcast, Robbins will talk about his nine steps to work less and do more. In this interview, which will be recorded, you will learn:

  • The nine steps to streamline and get more of what you want out of work and life
  • The definition of real productivity
  • The most common ways people make themselves nonproductive
  • The different kinds of focus and why it matters
  • How to set goals to be the most productive
  • How to make best use of your time if you are in business for yourself
  • How having strong relationships saves time, energy and effort
  • The time-saving method of “optimize” and “leverage”

Stever Robbins

BIO: Stever Robbins

A graduate of Harvard Business School and MIT, Stever Robbins is a time management expert, executive coach, and serial entrepreneur (veteran of ten start-ups including FTP Software and Intuit).

His Get-It-Done podcast has been the #1 download in the business category on iTunes and has remained in the top 10 for the last three years.

Robbins’ mission is helping people reach their dreams and being happy doing it. He loves productivity in the service of fun.


Handout: Reach Interview Series Handout for May, 2011.

You can download the audio here.

Key Takeaways – Be More Productive While Working Less

  • Step 1. Work on purpose. Train yourself to stop a few times a day and ask, “Why am I doing what I’m doing?” That’s the question that will uncover the goal (or lack thereof) behind what you’re doing. Make sure what you’re doing aligns with your actual higher-level goals. If you’re spending a few minutes on Facebook, ask “Why?” If you believe it’s to promote your business, be honest with yourself—has it ever led to new business? If you believe it’s to stay connected with your friends, pick up the phone instead; talking is faster and more intimate than typing.
  • Step 2: Stop procrastinating. Easy to say, hard to do. But people are hard-wired to depend on each other. Get a procrastination buddy. Once or twice a month, declare an “Action day.” Check in at the top of each hour for 2-3 minutes. Tell each other, briefly, what you did last hour and what you plan to do next hour. You may get interrupted or distracted during the day, but the hourly check-ins will keep you returning to make progress on what you’ve been procrastinating.
  • Step 3: Conquer your technology. If you’re reading this, you’re probably as addicted to technology as I am. Divorce your technology! Turn off your PDA, and move your computer away from your main workspace. Many people think of their computer as a place they hang out, not as a tool for specific tasks. When they have a free minute, they look around their technology for something to do. Instead, use technology like a tool. Work in front of a clean desk. When you need your computer, get it out, use it for a specific task, then put it away again. Hint: social media and web browsing is almost always the result of “hanging out in a place looking for something to do” rather than “I need a specific tool.”
  • Step 4: Cultivate focus. We want to be responsive to other people, and often sacrifice our responsiveness to ourselves. Drive your own schedule, rather than letting others dictate your priorities. Set aside “interruption time” late in the day, say 4 p.m. When someone interrupts, politely inform them you’re busy and will be happy to help—at 4. Then return to focus on your task. If the building is burning down, sure, handle that now. But lesser interruptions get scheduled after you focus.
  • Step 5: Stay organized. Organized doesn’t mean neat; it just means that you know where things are when you need them. If you have piles of “this needs a home” stuff in your office, stop and give it a home, even if that home is a pile somewhere. Just make it official, so when you need something, you know where it is. I have even been known to create signs for my piles, to make them official. For example, “Bills from Q1 that need to be dealt with.”

These five steps are broad categories. You can implement each in many different ways. Methodically making small improvements in the different areas where you can improve your work habits can add up to a big boost in results, without any more effort than you put in today. If you’re doing great things, do them in a way that makes the process great as well.

The May 2011 Reach Personal Branding Interview Series is sponsored by Jordan Friedman, The Stress Coach & Dotcalm Dots:

Want a fabulous training activity that’s also a stand-out marketing tool? Dot Calm stick-on stress monitors track one’s stress level by changing color. Now, for the first time, you can customize the cards that tell dot users what their colors mean! Engage your audiences and promote your services, products and events with these truly sticky takeaways. Through June 30, 2011, Reach Branding Club members will receive 20% off all Dot Calm stress monitors and cards by using the coupon code “reachblue” at the Dot Calm me site.

Dot Calm stick-on monitors change color according to your stress level. Stress dots are transfixing training tools, guaranteed conversation starters and come with access to free wellness-boosting resources.

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to advertising at reachcc dot com.