Books

Check out our personal branding books:

Ditch. Dare. Do! By William Arruda and Deb Dib is the soon to be released book for career-minded executives who want to use the power of personal branding to propel their career to new heights.

Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten Dixson is a career’s bestseller.It has been called the personal branding bible.

Learn more about these books below:

Ditch. Dare. Do!

Personal branding is increasingly recognized as a must-have skill in every executive and employer tool kit, providing—to both employees and employers—the sense of stability, empowerment, value-creation, and recognition so critical to success in an increasingly volatile marketplace. Yet, until now, there has been no definitive guide to personal branding from these combined perspectives.

Ditch. Dare. Do!, by Personal Branding Guru William Arruda and CEO Coach Deb Dib, is the quick-start guide and deep-dive instruction manual every executive and employer needs to leverage the power of personal branding. This groundbreaking book is designed for people who are serious about building their careers, professionals who seek to align who they are with what they do and how they do it, and companies that are serious about retaining and growing the best talent.

Ditch. Dare. Do! challenges long-held assumptions and habits, daring the reader with a ‘ditch’ (a mindset that must be shattered), a ‘dare’ (a challenge to up their game), or a ‘do’ (a critical action that must be taken to ensure success). Readers who take on these challenges will advance their careers, support the corporate brand, and deliver greater value to their companies.

Acknowledging the impact of Web 2.0, texting, Twitter, and the perennial distractions of multi-tasking, Ditch. Dare. Do! is deliberately bold and brief—a series of powerful stand-alone two-page vignettes of relevant, actionable, fun and fast tips covering all aspects of personal “career branding.” Together the collection creates a comprehensive roadmap for career success and fulfillment in the new and exciting world of work.

Ditch. Dare. Do! is the definitive (and irreverent) career and corporate success guide for defining, aligning, and living the power of brand!

Ditch. Dare. Do!  is now available. Visit Ditch.Dare.Do! for more information and resources.

Career Distinction: Stand Out by Building Your Brand

Get your copy today!

Career DistinctionThis best-selling book authored by William Arruda and Kirsten Vernon (formerly Dixson) has been called the personal branding bible. Published by J. Wiley & Sons, this definitive step-by-step guide enables you to determine how others perceive you, reshape those perceptions to achieve your goals, and communicate your message about your personal brand clearly and consistently.

Career Distinction shares the secrets of how to become the ‘must-have’ professional by being yourself – your best self. William and Kirsten demonstrate the power that comes with being yourself by sharing stories of people just like you who have achieved professional success and fulfillment by knowing and living their personal brands.

In business today, your reputation is the only accepted currency. Whether you’re looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you will no longer be hunting for your next position. Instead, opportunities will come to you.

Colleagues, hiring managers, clients, and recruiters will use Google as well as social and professional networks to find out about you and reach you. To thrive in this new environment, you must identify your personal assets and clearly communicate your unique promise of value. Your credibility and visibility will drive demand for your services. You must use who you are to affect how you earn.

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