February 2010 Reach Personal Branding Teleseminar Details

Date: Thursday, February 18, 2010

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

How to Build a Tribe of Supportive Clients, Peers and Mentors

Every entrepreneur expert tells you it is important to create a strong network around you to support your business. But most forget to tell you how to do it in a way that is not pushy, over-eager or inauthentic. Writer and business coach Pamela Slim is the February 2010 guest expert on the Reach Personal Branding Interview Series with William Arruda.

She will share specific tips for how to:

Pam Slim

Pam Slim is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business. Her blog, Escape from Cubicle Nation, is one of the top career and marketing blogs on the web. A former corporate manager and entrepreneur herself for more than a decade, she deeply understands the questions and concerns faced by first-time entrepreneurs.

Pam’s book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur, was named Best Small Business/Entrepreneur Book of 2009 by 800CEORead and Editor’s Choice and Reader’s Choice for Best Small Business Books of 2009 from Small Business Trends.

Pam is frequently quoted as an expert on entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Money Magazine and Psychology Today. Pam is married with three kids and lives in Mesa, Arizona.

LINKS:

• Membership program for new entrepreneurs wanting the support of others and Pam’s specific coaching advice at http://www.escapeseminars.com
• Sign up for Pam’s newsletter to get lots of tips and resources for starting a business PLUS download a free chapter from her book Escape from Cubicle Nation at http://www.escapefromcubiclenation.com

Handout: Reach Personal Branding Interview Handout February 2010

Pam Slim’s interview will be available to download here after the call.

January 2010 Reach Personal Branding Teleseminar Details

Date: Thursday, January 21, 2010

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

THE CONFIDENCE FACTOR:
Etiquette for Success in the Job Search and Business Relations

Often underrated as common sense and thus unnecessary, etiquette plays a major role in the confidence level of job seekers and business professionals and their perceived level of competence in the business world today. How employees handle themselves on the job is important for their career success and provides their employer with satisfied clients and repeat customers. Like it or not, observers equate good manners at the workplace with competence in business and sloppy manners with lack of ability. In the current competitive global economy, front line business professionals may be the customers’ only contact with the company. Therefore, they must seize every opportunity to favorably distinguish themselves and their employers from the competition.

Elizabeth Craig

Author of “Don’t Slurp Your Soup, A Basic Guide to Business Etiquette,” selected as the Midwest Book Awards, “Best Business Book.” Honored as a National Career Development Association Outstanding Global Career Development Facilitator (GCDF) in 2009.

President, ELC Global LLC, a career and lifework consultancy firm dedicated for more than twenty years to assisting individuals and organizations in reaching their highest levels of success. Elizabeth is a multi-talented businesswoman and expert career strategist whose natural gift in life is to help others achieve their optimal career happiness! She is considered by professional colleagues and private clients to be a master in the field of career services, guidance, counseling, and development. She is actively involved in The Purpose Project, Center for Spirituality & Healing, University of Minnesota and award-winning Working on Purpose facilitator. Elizabeth has appeared on television and often in the media. She has developed and presented courses and programs for Professional and Executive Education Courses, as an Invited Executive to universities, professional organizations, and for worldwide corporations. She has a B.S. in Education and Human Development from the University of Minnesota, and M.B.A. from the University of St. Thomas, St. Paul, Minnesota.

LINKS:

For more information on Elizabeth Craig and her services, go to:
http://www.elcglobal.com

Learn about the book, “Don’t Slurp Your Soup, A Basic Guide to Business Etiquette”, and where to purchase: www.elcglobal.com Click on Business Etiquette.

FREE white paper, “Learning the ABCs of Workplace Etiquette.” Covers the Top 5 etiquette basics you need to be competent in to land the job offer or business deal. http://www.elcglobal.com/business-etiquette

Handout: Reach Personal Branding Interview Handout January 2010

Elizabeth Craig Audio Download

December 2009 Reach Personal Branding Teleseminar Details

Date: Thursday, December 10, 2009

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

JOB SEARCH SECRETS REVEALED

Despite the fact that unemployment is higher than it’s been in 25 years, people are getting hired for good jobs in less than half the average time, by doing 3 things differently.” Attend the Reach Personal Branding Interview Series for December and listen as William Arruda asks David Perry and Kevin Donlin to explain this astounding scenario. They will share stories of people who got hired in 7 weeks (less than 1/3 the national average of 26.9 weeks) in Michigan – the state with America’s worst unemployment statistics.

In this guest expert interview you will learn:

BIOS (we have TWO guest speakers this month):

DAVID PERRY:Headhunter, speaker, co-author of the award-winning Guerrilla Marketing series with 21M books in print, David Perry is the managing partner of Perry-Martel International, one of North America’s most successful executive search and recruiting firms.

David has been interviewed by ABC, NBC, CBS, CBC, CTV, The Wall Street Journal, New York Times, Fortune, and others. His articles have appeared in The Wall Street Journal, Forbes, Globe & Mail etc. He regularly speaks on executive search as well as job hunting. David has personally completed 1000 recruiting projects and negotiated more than 180M in salaries. Guerrilla marketing for Job Hunters 2.0 is his most recent book.

KEVIN DONLIN: Kevin Donlin owns Edina, Minn.-based Guaranteed Resumes. Since 1995, his firm has provided resumes, cover letters and online job-search assistance to clients in 48 states and 23 countries. He is a contributing coauthor to Guerrilla marketing for Job Hunters 2.0 and Co owner of the Guerrilla Job Search System.

Kevin has been interviewed by USA Today, The Wall Street Journal, Entrepreneur Magazine, WCCO Radio, WLTE Radio and KMSP TV, among others. His articles have appeared in the National Business Employment Weekly, Home Office Computing magazine, Twin Cities Employment Weekly, the c|net online magazine and others.

LINKS: Two free offers:

Audio CD, “Guerrilla Job Search Secrets revealed”: FREE audio CD gets you hired, even in “The Great Recession of 2009.” http://www.gm4jh.com

2 hour DVD of live show in Detroit, “Put America Back to Work”: http://www.putamericabacktowork.com/

Handout: Interview Series Handout December 2009

David Perry & Kevin Donlin Audio Download

November 2009 Reach Personal Branding Teleseminar Details

Date: Thursday, November 12, 2009

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

GETTING FROM COLLEGE TO CAREER
(IN TOUGH TIMES)

Now is the most difficult time in decades to find a job after college. Lindsey Pollak shares the college-to-career secrets she’s learned from recruiters, successful professionals and other experts on what it really takes to find and win a job in a challenging and ever-changing global economy. In this guest expert interview with Lindsey and William Arruda, founder of Reach Personal Branding, you will learn:

BIO: Lindsey Pollak is a bestselling author and nationally recognized expert on Generation Y career and workplace issues. She is the author of “Getting from College to Career: 90 Things to Do Before You Join the Real World” (HarperCollins) and Global Campus Spokesperson for LinkedIn.com.

Lindsey also writes a top-rated career advice blog at www.lindseypollak.com/blog and contributes articles to The Huffington Post and FastCompany.com. Her professional speaking includes frequent workshops and keynote speeches at universities, corporations and conferences around the country. Lindsey’s advice and opinions have appeared in such media outlets as The New York Times, Wall Street Journal, NPR and NBC Nightly News. She is a graduate of Yale University.

Lindsey’s Blog: Click here – career advice for college students and recent grads

Handout: Interview Series Handout November 2009

Lindsey Pollak Audio Download

October 2009 Reach Personal Branding Teleseminar Details

Date: Thursday, October 15, 2009

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

JUST LISTEN: THE NEW SECRET WEAPON
FOR GETTING THROUGH TO ABSOLUTELY ANYONE

JUST LISTEN is about moving tough-to-reach people through the “persuasion cycle” from resistance to listening, from listening to considering, and gradually all the way to not only “doing”, but “glad they did” and “continuing to do.” In this guest interview with Dr. Mark Goulston, author of JUST LISTEN, William Arruda (founder of Reach Personal Branding) will explore the rules and techniques that anyone can use to:

• Get their own emotions under control and rewire their brain to listen,
• Make people “feel felt” even if they take issue with what a person is feeling,
• Sincerely be interested (as opposed to acting interested) in what someone else has to say,
• Help people “exhale” both emotionally and mentally,
• Turn dreaded complainers and obstructers into allies by making them feel important,
• Avoid projecting a dissonant image, as well as making false assumptions about others,
• Be willing to be transparent and know when someone else needs an “empathy jolt”,
• Go beyond transaction to transformation by genuinely relating, and
• Make sincere and meaningful amends with a Power Apology and much more.

BIO: Mark Goulston is a psychiatrist, business consultant, executive coach, and a hostage-negotiation trainer for the FBI. A best-selling author whose books include Get Out of Your Own Way and Get Out of Your Own Way at Work, he writes an Internet column on leadership for Fast Company as well as a syndicated column, “Solve Anything with Dr. Mark,” for Tribune Media Services. Frequently called upon to share his expertise with the media, he has been quoted in the Wall Street Journal, Harvard Business Review, Fortune, Newsweek, Time, and Reuters; has offered commentary on NPR, CNN, and Fox News; and has appeared on “Oprah” and “The TODAY Show.” He lives in Los Angeles, California.

Links:

”Just Listen”: http://www.justlistenthebook.com
Mark Goulston: http://www.markgoulston.com

“Just Listen” AMA webcast: http://www.amanet.org/training/webcasts/6911.aspx

“Just Listen” on youtube: http://www.youtube.com/watch?v=3YrYb4yEF_o

Handout: Interview Series Handout October 2009

Audio: Mark Goulston Audio Download …

September 2009 Reach Personal Branding Teleseminar Details

Date: Thursday, September 10, 2009

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

The Rise of the Trust Agent

The Attention Wars are raging. It’s not just 500 channels. It’s 500 distractions. Your message is invisible in the fray, and you have fallen behind in the online aspects of business communication. Join Chris Brogan, president of New Marketing Labs, LLC, for an energetic and information conversation about the business implications of a new breed of business communicator: the Trust Agent. In this guest interview, William Arruda, founder of Reach Personal Branding and Chris Brogan will explore:

• How you can “be human at a distance”,
• How your business can take advantage of the relationship-centric tools of the new Web, and
• How to make your first moves in this space.

You have heard the hype. Now start learning the first moves that will help your business succeed.

BIO: Chris Brogan is a 10-year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 10 of the Advertising Age Power150 and in the top 100 on Technorati. He is co-author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Wiley, August 2009) with Julien Smith.

Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other places.

Links:

Trust Agents http://bit.ly/buy-ta

Chris Brogan | http://www.chrisbrogan.com

Handout: Interview Series Handout September 2009

Audio: Chris Brogan Audio Download …

August 2009 Reach Personal Branding Teleseminar Details

Date: Thursday, August 13, 2009

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

Leadership Branding for 2010 and Beyond:  The 5 Critical Leadership Skills to Drive Performance and Deliver Ongoing Value for Your Customers

NIKE’s “Just Do It” brand is a phrase that easily slips off the tongue of the majority of today’s consumers.  But did you know that the decision makers at the helm of the company also live their life with a “Just Do It” leadership style?

With this mindset, NIKE has been able to differentiate its company to customers, investors and employees.  During this presentation, Bea Fields, author of EDGE! A Leadership Story will present the 5 critical leadership skills needed to create a magnetic effect, drawing top tier customers, employees and investors to your company. During this presentation, participants will:

• Understand the difference between building a strong company brand for marketing purposes and building a strong leadership brand,
• Learn the 5 critical leadership skills needed to develop a rock solid leadership brand – one that will drive performance and deliver ongoing value for both your internal and external customers,
• Understand the 3 steps required to begin designing a strong leadership brand,
• Learn the 5 main leadership derailment factors which can destroy a leadership brand, and
• Gain insight into how a strong leadership brand can strengthen the marketing and branding strategy you present to the world.

BIO: Bea Fields is the President of Bea Fields Companies, Inc.  She is the co-author of EDGE! A Leadership Story and Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders.

Whether working with C-level executives or the Generation Y careerists who they manage, Bea Fields’ commitment is to empower leaders with useful insights and time-tested and proven tools, strategies, and approaches so that they can enjoy loyalty and dedication from a wide variety of high achieving workers.

One of America’s top authors of two well-respected and essential books for leaders and careerists of all ages, a highly sought after speaker on talent development and Generation Y topics, and regular contributor of commentary to media outlets ranging from Forbes to Young Money to 4Hoteliers, Bea Fields is the go-to person about all topics related to  leadership for the modern day professional.

Links:

Edge!  A Leadership Story  | http://Edge-Book.com

Go to the home page for a free trailer of the book, which showcases the leadership brand developed with EDGE! Participants can also download a free chapter of the book from this website.

Bea Fields |  http://beafields.com

Downloadable copy of “The 100 Behaviors Guaranteed to Destroy Your Credibility as a Leader” can be found at this link:

http://beafields.com/leadershipbehaviorsdestroyingcredibility.pdf

Handout: Interview Series Handout August 2009

Audio: Bea Fields Audio Download …

July 2009 Reach Personal Branding Teleseminar Details

Date: Thursday, July 23, 2009

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

Eight Steps to a Career Transition and Reinventing Yourself

The “vocationing process” is a proven, action-oriented and step-by-step process for making career and life transitions. Used by thousands of people across the US and internationally since 2004, when Brian founded VocationVacations.com, this process helps people define what their “great” job is; learn how to deal with their fear; create an action plan; find a mentor; “test drive” their dream job; create their professional brand; utilize networking opportunities, and establish a tolerance threshold. Brian believes that happiness and passion can and should be an integral part of your job.

In this guest interview with Brian you can explore this further.  You will learn:

• What you can do to discover what truly would make you happy and fulfilled,
• How you can address your fears,
• What you can do to get moving in the right direction in pursuit of a career or lifestyle transition,
• How you can go about finding a mentor,
• Why a hands-on, “test-drive” experience of a potential career is beneficial,
• What you can do to reinvent yourself beyond rewriting your resume,
• How to identify how much risk, uncertainty and challenge you can live with in pursuit of a new career or life style.

BIO: Brian Kurth is a former “Dilbert” who worked for the phone company in Chicago.  After realizing there was more to life than telecom calling plans, Brian founded VocationVacations in 2004.  He is the author of Test-Drive Your Dream Job – A Step-By-Step Guide to Finding and Creating the Work You Love (Hachette, 2008).

Brian was born and raised in Madison, Wisconsin, and graduated with degrees in political science, history and international relations from the University of Wisconsin before moving to Chicago to earn a masters degree in political science from Loyola University.  He spent more than a decade in the corporate world, working his way up in product marketing within the telecommunications industry with AT&T and Ameritech, finally becoming the director of business development for a dot-com startup. During that time, he lived and worked in St. Louis; Chicago; Tallinn, Estonia; and Budapest, Hungary.

In late 2001, Brian was laid off from the dot-com company and took a six-month road trip across the United States and parts of Canada. At the end of his trip, he moved from Chicago to Portland, Oregon, where he founded Brian Kurth + Company and VocationVacations.

Today, Brian is a sought-after career transition and development expert, strategist and speaker.  He has appeared on CNBC, CNN, FOX News, MSNBC, NBC’s TODAY Show and National Public Radio (NPR), and his career advice has been featured in articles in Fortune Magazine; Men’s Journal; The New York Times; O, The Oprah Magazine and The Wall Street Journal, just to name a few. He has spoken to a diverse group of companies and groups including AARP, Ameriprise, Disney, Intel, Microsoft and many universities and alumni associations.

Links: Read excerpts from Brian Kurth’s “how-to” book, Test-Drive Your Dream Job – A Step-By-Step Guide to Finding and Creating the Work You Love (Hachette, 2008), on the VocationVacations web site at http://vocationvacations.com/brian/career-consulting/, or on the Brian Kurth + Company web site, http://www.briankurth.com/.

Handout: Interview Series Handout July 2009

Audio: Brian Kurth audio download …

May 2009 Reach Personal Branding Teleseminar Details

Date: Thursday, May 21, 2009

9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris

There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot:

CONFERENCE LINE: 1 (218) 486-1616

ACCESS CODE: 726017#

Tense? Anxious? Overwhelmed? Losing sleep? Join the club: 80% recently surveyed by the American Psychological Association say they are seriously stressed by today’s economy, while nearly 30% blame the current financial crisis for keeping them up at night.

Stress, whether it’s from money worries, upcoming interviews, travel hassles or rocky relationships, almost always gets in the way of professional success and optimal health. And now is no time for more roadblocks! The great news is that the top strategies for busting stress, sharpening focus, and improving sleep are the same ones that increase productivity, strengthen teamwork, and get you noticed.

On May 21st, get two-for-one when William Arruda talks with author, speaker, and trainer Jordan Friedman, a.k.a. The Stress Coach, about immediately applicable strategies that boost both professional and personal health.

Here’s what you’ll learn in this teleseminar:

• The essential first steps toward reducing stress for greater success
• The connections between reducing stress and building your personal brand and value
• Specific strategies for preventing and weathering economy-related woes
• Tools to counter the stress of public speaking, confrontation, networking, and more
• Tips for dealing with second-hand stress (other people’s behavior that can be hazardous to your health)
• Workplace-wide stress reduction strategies
• How to keep the stress management going long after the teleseminar is over

Bio: Jordan Friedman, MPH knows something about stress. He went from being given 30 days to live to becoming a leading public health expert in stress management education. Jordan’s PBS-meets-MTV talks, training, and books have reduced stress for thousands including Harvard students, NYPD officers, Wall Street bankers, and even Federal prison inmates. He is the author of The Stress Manager’s Manual.

You may already know Jordan as the voice of ‘Alice,’ the first online source of straight-forward answers to stress, sex and other wellness questions on Columbia University’s acclaimed “Go Ask Alice” website. As longtime director of Columbia’s health education program, Jordan has penned hundreds of Internet and newspaper columns on everything from chronic procrastination to bedtime communication, and co-authored the popular Go Ask Alice Book Of Answers. Jordan studied stress physiology and control at the University of Maryland, earned his graduate degree in public health at NYU, and manages his own stress in New York City.

Special Offer: Track Your Stress Before, During and After the Teleseminar

Send an email to info@thestresscoach.com with your mailing address, put “stress dots” in the subject box and Jordan’s team will send you a free sample pack of Dot Calm stress monitors so that you can watch your stress and relaxation levels before, during, and after the May 21st session. Learn more about the stress dots at Stress Dots

Link: www.thestresscoach.com has details on Jordan Friedman’s speaker programs, one-to-one training, professional development resources, and free relaxation exercises on demand.

Handout: interviewserieshandoutmay2009

Audio: Jordan Friedman Audio Download…

April 2009 Reach Personal Branding Teleseminar Details Date: Thursday, April 23, 2009 9:00 AM Los Angeles, 12:00 PM New York, 5:00 PM London, 6:00 PM Paris There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot: CONFERENCE LINE: 1 (218) 486-1616 ACCESS CODE: 726017# Every day seems to bring more bad news about the economy. Yet amid the news of layoffs and rising unemployment, a number of converging trends suggest that the green sector will be a source of opportunity well into the future. Here’s what you’ll learn in this teleseminar:

• The trends driving the growth of green jobs
• How to prepare for a career in the green sector
• The importance of focus for those targeting opportunities in the clean tech sector
• Strategies for breaking into the green sector for career changers
• How to make your current job green
• Why the recession won’t keep green jobs

Our Guest: Frank Marquardt has written, edited, and revised more than 100 WetFeet career guides on everything from the (radically downsized) investment banking industry to the Internet industry. As managing editor at WetFeet, he oversaw the development of 2,000 pages of general career advice published all over the web at career sites that included Yahoo and Monster.com, wrote a regular column, managed five online career channels, and established the bona fides of a career expert. More recently, he wrote WetFeet’s Insider Guide to Green Careers. Frank has written for publications that include Wired, San Francisco Bay Guardian, Sacramento News & Review, Sustainable Industries Journal, GreenBiz.com, and Review of Contemporary Fiction, and is a columnist for TriplePundit.com. When he’s not writing about green careers, Frank serves as Director of Content Strategy at Native Instinct, an interactive agency. Links: A guide to green careers, written by Frank Marquardt. TriplePundit covers how to integrate people, planet, and profits into today’s businesses, and includes regular features about green careers. interviewserieshandoutapril2009

Audio: Frank Marquardt Audio Download…

March 2009 Reach Personal Branding Teleseminar Details Topic: Find Your Great Work: Strategies to Do More of the Work that Matters Guest Expert: Michael Bungay Stanier Date: Thursday, March 19, 2009 Time: 12 noon to 1 PM New York Time There are only 150 spaces for the live call. No need to register, just dial-in early to secure your spot: CONFERENCE LINE: 1 (218) 486-1616 ACCESS CODE: 726017# Are you looking for work? Have you thought about looking for great work? There is a difference, and that difference can impact the quality of your life. Finding great workwork that uses the best of who you are and stretches you to grow even more – is a souful yearning for many people. But often bad work that drains our energy and time, or non-stimulating “useful” good work, is what predominates. Why is that? And what can you really do to change that situation? Join Michael Bungay Stanier, author of Find Your Great Work, and William Arruda, personal branding guru, as they explore the fundamental concepts of Great Work in the March 2009 Reach Branding Club Interview Series teleseminar. Learn about the Great Work Truths and obstacles that get in the way of your doing more Great Work in your life. If you want to get out of your comfortable rut and achieve bigger things, then do not miss this interview with Michael Bungay Stanier, 2006 Canadian Coach of the Year. Take the first step – a single step – on your journey of Great Work discovery. Plan on attending the Reach Branding Club’s **complimentary** March teleseminar to learn more! interview_handout_march20091

Audio: Michael Bungay Stanier Audio Download…