Career Distinction: Stand Out by Building Your Brand

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This best-selling book authored by William Arruda and Kirsten Dixson has been called the personal branding bible. Published by J. Wiley & Sons, this definitive step-by-step guide enables you to determine how others perceive you, reshape those perceptions to achieve your goals, and communicate your message about your personal brand clearly and consistently.

Career Distinction shares the secrets of how to become the ‘must-have’ professional by being yourself – your best self. William and Kirsten demonstrate the power that comes with being yourself by sharing stories of people just like you who have achieved professional success and fulfillment by knowing and living their personal brands.

In business today, your reputation is the only accepted currency. Whether you’re looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you will no longer be hunting for your next position. Instead, opportunities will come to you. Colleagues, hiring managers, clients, and recruiters will use Google as well as social and professional networks to find out about you and reach you. To thrive in this new environment, you must identify your personal assets and clearly communicate your unique promise of value. Your credibility and visibility will drive demand for your services. You must use who you are to affect how you earn. > learn more