By Maria Elena Duron
Reviewing resources to help exude and engage your brand!
Pixability: Your Online Video Grader
Video can either boost your presence or fall flat and remain unfound and unseen. It’s a rarity to see a personal brand go ‘gangnam style”. Many think that their video provides stellar, spot on information and are left wondering exactly why their video only had single or double-digit views. Are you assessing the right elements of your video needed to connect with your target audience?
What is Pixability?
To help tune your YouTube video strategy, Pixability has designed an analytical tool that provides some of the most in-depth examination of exactly how you are applying yourself to the video world. If you’re going to create videos, you need to be able to optimize your investment and generate the awareness your brand needs to grow.
To accomplish this, Pixability applied the metrics of customer response to the experience they have on the web (video, social, search, and website) and began examining exactly what makes a video “succeed”. This included search engine response, location, and ultimately the viewer’s interaction with the video through different mediums. The result was a video analytic tool which is designed to help the user tune their YouTube’s account to provide better results and reach a wider audience.
How does it work?
Pixability’s Online Video Grader performs an in-depth analysis of your video’s structure. While it doesn’t study the content itself, it does target such aspects as description, link design and correctness, playlists, tags, and overall views (which can reflect content value).
Basically, it takes your material under consideration and evaluates how well you’re actually marketing your video. Do you utilize links effectively? Do you utilize your description to the maximum (Google searches for keywords in the description)? Another area that tends to be an issue is the importance of constructing a playlist of your videos. While it might seem a little repetitive, it does help make viewers aware that this isn’t the only video that you’ve established..
What can I get from it?
If you have existing videos, those will remain on the scoreboard, and factor into your ‘grade’. It highlights areas you need to address (weaknesses) and shows you your strong points.
But, it doesn’t just target the usage of YouTube itself; it also analyzes the video in relation to your website. Do you link back to your site? Is it promoted effectively? Videos on your website tend to help improve the experience for your visitors and help promote your online strategy.
Perhaps the most prominent tool for sharing video is through social links such as Facebook and Twitter. The initial question is: How often do you do this? Engagement through social networks is one of the key ways to promoting your brand through video. It’s quick and reaches an already established audience where it can be shared to encourage word of mouth marketing. It’s essential that you strive to get your video in front of the right audience.
Try the free version and share your results!
Maria Elena Duron is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy.