Reach Branding Club Speaker Series

Daniel Pink

Reach Branding Club Speaker Series

Featuring: Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us

Date: Thursday, September 30, 2010

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

There are a limited amount of spaces for the live call.

Register here:


DRIVE: The Surprising Truth about What Motivates Us

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business system, which is built around an external, carrot-and-stick model (Motivation 2.0), doesn’t work and often does harm.

So says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us and guest expert on the September 2010 Reach Personal Branding Interview with William Arruda. According to Dan, Motivation 2.0 has some big drawbacks: it can diminish performance, crowd out good behavior, and encourage unwanted behavior.

In this interview, which will be recorded, you will learn:

  • Why carrot-and-stick motivators do not work.
  • What constitutes the third drive of “intrinsic motivation”.
  • What Type X and Type I behaviors are and why they are important.
  • How companies can fulfill employees’ needs for autonomy and mastery.
  • Why sense of purpose is critical to drive.
  • How traditional rewards can be revamped to align with intrinsic motivation.

Forty years of social science research have determined that there is a better motivational model.


Daniel H. Pink is the author of four provocative books about the changing world of work, including the New York Times bestsellers DRIVE and A WHOLE NEW MIND which together have been translated into 27 languages. DRIVE reached every national bestseller list in its first month of publication. Dan’s other books include The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need (written in Japanese comic format known as manga and a BusinessWeek bestseller) and Free Agent Nation: The Future of Working for Yourself, a Washington Post bestseller.

His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He also writes a monthly business column for the U.K. newspaper, The Sunday Telegraph. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. Dan lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government. He lives in Washington, DC with his wife and their three children.

The official online home of author Daniel Pink featuring articles, excerpts, and other freebies.


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