Personal Branding Across Cultures: Your New Year’s Culture

Personal Branding Across Cultures
By Marcela Jenney-Reyes
How does personal branding “translate” around the globe in other cultures?

Your New Year’s Culture
Each January, at the start of a fresh new year, we are reminded that change, growth, and development are within our reach if we make “new year’s resolutions” and stick to them. Of course, we are all optimists and make idealized lists of changes we think we should make to our lifestyle and of accomplishments we would like to achieve. “This year will be different; I’m going to do this the right way!” we tell ourselves. Yet year after year we see our new year’s goals and dreams disintegrate slowly as the months progress.

What exactly is the right way? How do we make sure our goals stay in the front of our minds, and how do we organize our lives so that we can actually reach those goals? The key to this is planning and execution. This isn’t innovative exciting news; it is just a simple strategy that is consistently overlooked. When we set a big goal, we know exactly what we want but only have a vague idea of how to get there. Carefully and clearly breaking up a big goal into smaller, more short-term goals is the best way to realistically achieve what you want. Then, as you check off box after box on your plan, you will not only feel rewarded but will soon find yourself where you want to be.

Professional goal planning and the role of our culture.

Many of us will also be making professional goals for 2013. These are not very different from the lifestyle and personal goals that we have and should be approached the same way—with a plan at hand. However, when we are working with and around people from other cultures, some unforeseen predicaments may arise. Because of our differences in culture, we give differing priorities to certain values. This has a major influence on our goal-making and execution and can also make us involuntarily misjudge other people’s important goals. What is important to remember is that, because we are all different people with different cultural backgrounds, there will be disparities in our goals and the sources of motivation for carrying them out. Keep this in mind when planning for your business, because what you think is best for your company sometimes isn’t what others believe, and this could be solely due to cultural influences.

Marcela Jenney-Reyes is a global marketing expert, business coach and consultant with over 20 years of experience. Her clients include language service providers, entrepreneurs and business professionals from culturally diverse backgrounds.


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