Personal Branding Across Cultures
By Marcela Jenney-Reyes
How does personal branding “translate” around the globe in other cultures?
Share YOUR Story – Connect Through Your Bio
In the business world, we summarize our experience, qualifications, education, skill sets and any other important aspects of our professional life – and sometimes even our personal life in a document called a résumé or curriculum vitae. This document may vary from one culture to another in length, format, style, information presented, etc. Nevertheless, it is an important component of our marketing kit, regardless of the culture we are trying to target. However, this tool does not really highlight all those personal characteristics that make us different from others.
There is another piece that should be part of our marketing kit that we tend to underestimate but which can be very powerful. That is a biography or “bio.” In a few words, a bio is simply the story of our life. And since there is just one of us, our story is worth sharing with others. Stories are fascinating. Stories engage and connect us with our target market through purpose and passion. Human beings, no matter their cultural background – love stories. We grew up listening to stories. Stories, especially those from different cultures, often encourage an awareness of the similarities between ourselves and others as well as highlighting our differences. Stories can create a powerful visual imagery that makes us and our message memorable and compelling.
We all come from somewhere. We have a background, roots, past experiences, values, dreams, skills and personality characteristics that make us unique. There are no two of us exactly the same in this world, no matter where we come from. That’s quite amazing. So let your human side shine through your story. Your audience wants to find that special connection with you. And there is no better way to “connect” than by sharing your story.
Marcela Jenney-Reyes is a global marketing expert, business coach and consultant with over 20 years of experience. Her clients include language service providers, entrepreneurs and business professionals from culturally diverse backgrounds.