Personal Brand Book Reviews: Likeable Social Media and Likeable Business

Personal Brand Book Reviews
By Maria Elena Duron
Wondering if you should read “that” book? Our seasoned personal brand strategists offer their in depth reviews.

Likeable Social Media and Likeable Business.

by Dave Kerpen

Likeable Business

Do You Have a Likeable Personal Brand?

These days with a plethora of people we can reach out to worldwide to do business with you not only have to be visible, competent and credible – you must also be ‘likeable’. That old business mantra “people do business with people they know, like and trust” rings true to the online clickable ‘you’.

Dave Kerpen splashed onto the ‘online scene’ with the wedding of the century when he and his then fiancé, now wife, Carrie, had their wedding on a professional baseball field right before a game. They solicited sponsors, created online support and had the wedding of their dreams along with making money at it, too. With their experience, they started their own marketing agency and have grown to the spot of #118 on Inc.’s list of the Fastest Growing U.S. Companies.

I had visited with Dave and Carrie Kerpen several times via phone but it wasn’t until my sister, a student at DePaul University, called with news of her class textbook, “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)”, that I actually slowed down to read the book. For personal brands, I recommend both of these books. Your online first impression needs to be as stellar and as true to you as your offline one. Here are some great reasons why a personal brand needs to read these because:

  1. Social media cannot make up for a bad reputation – It just can’t. Game the system all you want to place all the “good links” on Google at the top of your page yet that still doesn’t change the overall sentiment. As a personal brand, know that all the ‘heavy lifting’ of brand discovery and creating a communication plan must happen first before you launch onto an active social arena. It’s that clearness in messaging and focus that will make you ‘likeable’.
  2. Social media is not free- without the homework of extraction and brand expression you can waste countless hours and never gain back the share of mind (or time) that someone has already put forth into finding out who you are. People are just too busy, they have little time to do extensive research and without something compelling or unique to draw them to spend more time with or on you, they will move on.
  3. There is an ROI to “Thank You” that most people do not understand. Social tools also allow leaders to more efficiently express gratitude within an organization and social media creates public spaces in which thankfulness can be passed on and paid forward. This is not to take the place of a personal thank you. It is a way to share appreciation beyond full measure with that little bit extra.

Likeable Social Media
was the first book. Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver launched just this week. For personal brands, both are valuable and provide support for the solid personal brand framework we teach at Reach.

Maria Elena Duron is CEO (chief engagement officer) of buzz2bucks | a word of mouth marketing firm – Creating Conversation, Community, Connection and Commerce around Your Brand. She is author of the book, Mouth-to-Mouth Marketing and a columnist for several print and online publications


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