Current Issue
Editor’s Note
By Rachel Gogos
Resources for a Stupendously Successful 2012
It’s nearly the end of January – by now your goals have been set and your action plan is likely in full swing. If you need some additional resources to help you stay steadfast and true to your 2012 plans then keep reading.
Over the last few months I have found some excellent resources to help you meet your resolutions, work on your various strategies and continue on the yellow brick road to success. Below I’m going to share links to some of the best resources I’ve seen on the web (no affiliate links are listed below – just sharing some worthwhile resources):
Focus & Planning
- An unusual approach that I really like is Chris Brogan’s three words. Ever since I read about the “three words approach” a few years ago I try and do it myself. The concept is pick three words to guide your goals and actions vs. making one or two lofty resolutions. My three words for this year or Laser, Heart and Write.
- Marie Forleo has put together some easy to use tools to help you plan out your goals for the upcoming year and to help you focus on accomplishing your most important thing as well as a nifty yearlong action-planning tool. I love the simple planning template because you can use it for various aspects of your company – editorial calendar, marketing tactic calendar, networking check-ins and much more.
Media, Marketing & Social Media
- Derek Helpern’s, How to Get Major Media Coverage with No Connections is excellent! Check out his free Social Triggers Master Class called Social Media Insider – it’s entirely web-based but so far, has some great content. Derek’s high energy and no-nonsense approach makes him easy to listen to and learn from.
- A Strategy for Managing Social Media Proliferation is a pretty hefty report prepared by Jeremiah Owyang of Altimeter Group. The focus is to help you get control of your social media before you get overwhelmed and over-saturated. Haven’t read through this in it’s entirety but Altimeter is an excellent group.
- If YouTube and video creation is a big part of your marketing this year then definitely check out James Wedmore. He’s making a splash with his YouTube marketing business but he also passes along lots of great advice via his blog posts. And given that Google owns YouTube – your time with James will be well spent. You’ve probably noticed that Google is indexing video more and more and higher and higher on its search results!
- The best all-in-one free marketing course out there is by Copyblogger Media. These guys have their game down to a science. Sign up for the course and receive it right in your email inbox.
- One of the best Facebook marketing resources is Amy Porterfield, author of All in One Facebook Marketing for Dummies. Amy released an excellent product to help you build your brand on Facebook called Facebook Influence (along with Lewis Howes). I highly recommend checking it out.
Business Growth
- A former client of mine, Ashley Acker, recently launched her terrific new business called Entrepreneur Jungle. If you’re starting a business or need marketing help check it out. There are loads of free things that can help you get moving in the right direction. Ashley’s content is extremely well thought out and packaged. You can learn so much just from seeing how she markets her own work. But start with her Jungle Survival Kit or by enrolling for her free Wednesday webinars.
There is lots of incredible content out there for free. You can learn so much just by investing some time, if you have it! If you’ve stumbled upon some other great resources, because I’ve merely touched on a few here, share them through the comments section.
Here’s to a stupendously successful 2012.
Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.
Hard Won Wisdom
Date: Thursday, January 12, 2012
9:00 a.m. Los Angeles | 12:00 p.m. New York
5:00 p.m. London | 6:00 p.m. Paris
This Reach Interview is sponsored by Stress Coach U. Learn to teach your clients effective stress reduction techniques while earning 5 ICF CCEs. This 5-session tele course starts February 1, so register now for the few remaining spaces: www.stresscoachu.com.
We are delighted to start 2012 by hosting one of our nation’s most sought after inspirational speakers, Fawn Germer. Fawn’s recent book, Hard Won Wisdom, was declared by Oprah Winfrey to be “very inspiring.” And considering all the extraordinary stories Oprah has reported, if she finds the book inspiring, you will too. The book is the result of over 50 interviews with some of the world’s most success female leaders. It includes stories from businesswomen and politicians, athletes and scientists, and activists and actresses. Gentlemen, don’t exclude yourself from the event just yet. The leadership lessons are universal. Although the stories originate from successful women, the concepts can still apply to male leadership roles too.
Four-time Pulitzer-nominated journalist, Fawn Germer, is our distinguished guest for the January 12, 2012 Reach Personal Branding Interview at noon EST. Fawn will discuss her new book, Hard Won Wisdom, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.
In this interview, which will be recorded, you will learn:
BIO: Fawn Germer
Fawn Germer will reach into your heart to inspire you to perform at a level you never dreamed possible. She is the best-selling author of seven books, including the Oprah book, Hard Won Wisdom. She is a four-time, Pulitzer-nominated journalist who went on to interview the strongest leaders of our times. Fawn speaks globally on leadership and, in recent months has headlined in China, Spain, United Arab Emirates and India. She was a speaker at the Harvard Business School’s leadership conference and has keynoted for Coca Cola, Ford Motor Company, Cisco, Boeing, Kraft, PepsiCo, ConAgra, Unilever, Novartis, Microsoft and many, many other companies and organizations.
LINKS:
Fawn’s Website: www.fawngermer.com
Fawn’s Blog: www.hardwonwisdom.com
Fawn on Facebook: https://www.facebook.com/fawn.germer
Audio File Now Available: DOWNLOAD INTERVIEW NOW
DOWNLOAD HANDOUT: http://360rea.ch/AmGngz
The January 2012 Reach Personal Branding Interview is Sponsored By: Stress Coach U
Learn to teach your clients effective stress reduction techniques, earn 5 ICF CCEs, and distinguish your practice in 2012 with a valuable and sought-after service.
This 5-session tele course starts February 1, so register now for the few remaining spaces: www.stresscoachu.com.
If you would like to sponsor an upcoming Reach Interview, please send an email to advertising@reachcc.com.
Community News
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Like William Arruda on Facebook
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Head to Facebook and please like William Arruda’s newly launched Facebook page! Please share it with your friends, associates, and clients too.
Thanks and see you there!
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Personal Branding Trends for 2012
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Have you read William Arruda’s latest article for MarketingProfs?
He talks about his personal branding predictions for 2012.
Get a head start!: Career Management – Personal Branding Trends for 2012 (Part 1)
What’s ON at Personal Branding TV?A viewing list of the latest video features playing on personalbranding.TV.
Sign up for your copy of YOUnique- The Personal Branding Newsletter – Click Here.