September 2010

Issue 36, Sept. 23, 2010

Rachel Gogos

Editor’s Note
By Rachel Gogos

Unplugging Yet Communicating – Keeping Up With Your Personal Brand

As technology breaks down communication barriers, we are letting our own work/life barriers down as well. Many of us are reachable nearly any time of day and any day of the week. Whether it’s Twitter, Facebook, blog posting, texting, emails or cell phones attached to our hips unplugging becomes virtually impossible unless it’s an intentional effort.

Life feels like it’s moving “speed fast” as my 5-year old says. It’s important to take some time to rejuvenate and boost your creativity. One sure fire way of doing that is by Unplugging. But how can you do that and maintain your “personal brand?”

Scheduling tweets and blog posts – Write when you’re in the mood. Some very successful bloggers always have content available because they build up a reserve of content. There is some helpful technology out there to help you prepare blog posts and tweets so you’re still visible even when you want to be invisible. Hootsuite and WordPress work well for Tweeting and scheduling blog posts.

Linking your blog to your social media tools – In one push of the “enter” key on your computer you can populate multiple platforms by linking them to your blog. Beware however of the quality over quantity rule (see below).

Be selective about who you work with – If you take on clients who respect you and your time they will typically use discretion when calling, emailing, etc…If they do reach out at an unorthodox time, and it’s not an emergency, then don’t be afraid to politely replace a barrier. Reasonable people understand that sometimes you need to unplug and they will not think any less of you.

Schedule your workload accordingly – Plan things out and plan early. If you start with a new client let them know very early on that you will be unavailable for a certain amount of time but that they can still reach you if necessary before and after. Give them time to prepare for your absence.

Quality still trumps quantity – There’s lots of quantity out there. Lots and lots of people tweeting, blogging and populating the web with words, words and more words. Even with all the advances in technology cream still rises to the top. Make your words count and you’ll be able to stand out amongst the masses.

These are just a few ideas to help you stay connected while disconnecting. If you have more helpful tips for maintaining your brand while unplugging please tweet them to @RachelGogos.

Kristen JacowayUsing the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

I know this isn’t a typical article for Using the Web to Work, but it is a communication vehicle to raise awareness about an upcoming event to support Autism Speaks, a popular non-profit that many celebrities are involved in.

A few months ago, I learned that my child was diagnosed with Autism. According to statistics, every 20 minutes a parent learns that their child has this disability. The most staggering statistic is that one in every 110 children and one in every 70 boys are diagnosed with autism. The road has been challenging, but I feel and want with all my heart to find a way to reach these children.

When I found out, I immediately started reading everything I could find to see why this happened, what I could do, and where I could go for help. It was like swimming against a rushing current. Now that the shock and sadness have somewhat subsided, I take things one day at a time, focusing on how I can best meet his needs to give him the opportunity to fulfill his dream of becoming an inventor.

Step It Up Auburn is a 5K walk/run hosted by the Zeta Xi Chapter of Alpha Xi Delta at Auburn University and their goal is to raise funds for their national philanthropic partner, Autism Speaks. If you would like to make a general donation by clicking here. Autism Speaks – It’s Time to Listen.

commercialbreak2

Commercial Break
By William Arruda

What can personal branders learn from TV advertisements? Take a break and take a peak.

Virgin: Upper Class

I love this commercial because: I love humor in advertising. You have no idea what this ad is about until the last five seconds. And if you travel as much as I do, you see how incredibly attractive it is to have your own Upper Class Suite!

This ad and YOUR personal brand: Is humor right for your brand? Is one of your brand attributes humorous?

Daniel Pink

Reach Branding Club Speaker Series

Featuring: Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us

Date: Thursday, September 30, 2010

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

There are a limited amount of spaces for the live call.

Register here:








Name
Email

DRIVE: The Surprising Truth about What Motivates Us

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business system, which is built around an external, carrot-and-stick model (Motivation 2.0), doesn’t work and often does harm.

So says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us and guest expert on the September 2010 Reach Personal Branding Interview with William Arruda. According to Dan, Motivation 2.0 has some big drawbacks: it can diminish performance, crowd out good behavior, and encourage unwanted behavior.

In this interview, which will be recorded, you will learn:

  • Why carrot-and-stick motivators do not work.
  • What constitutes the third drive of “intrinsic motivation”.
  • What Type X and Type I behaviors are and why they are important.
  • How companies can fulfill employees’ needs for autonomy and mastery.
  • Why sense of purpose is critical to drive.
  • How traditional rewards can be revamped to align with intrinsic motivation.

Forty years of social science research have determined that there is a better motivational model.

Bio:
Daniel H. Pink is the author of four provocative books about the changing world of work, including the New York Times bestsellers DRIVE and A WHOLE NEW MIND which together have been translated into 27 languages. DRIVE reached every national bestseller list in its first month of publication. Dan’s other books include The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need (written in Japanese comic format known as manga and a BusinessWeek bestseller) and Free Agent Nation: The Future of Working for Yourself, a Washington Post bestseller.

His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He also writes a monthly business column for the U.K. newspaper, The Sunday Telegraph. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. Dan lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government. He lives in Washington, DC with his wife and their three children.

LINK:
The official online home of author Daniel Pink featuring articles, excerpts, and other freebies.

Sign up for your copy of YOUnique– The Personal Branding Newsletter – Click Here.

Issue 35, Sept. 9, 2010

William ArrudaWilliam’s Words
By William Arruda

A note from the Founder of Reach Personal Branding.

Help Reach Strategist Rob Cuesta Raise $$$$ for Haiti

Some of you may know Rob Cuesta. Rob is a master strategist based in the UK.

This past March I told you about his initiative to help the people of Haiti rebuild after their earthquake, while also helping coaches and consultants to grow their business.

Due to the volcanic eruption in Iceland the spring workshops were put on hold. Rob has been working hard through the summer to get things moving again, and that’s why I was excited to hear that he’s finally got everything lined up again for Toronto on the 16th -17th October, and Montreal a week later on the 23rd – 24th October.

Rob’s been a full-time business coach since 2002 and a Reach strategist since 2006. After he set up his practice back in 2002, Rob spent three years – as he puts it – “getting very poor”. Then he finally figured out “what it takes” and by the end of 2005 he had transformed his failing practice into a $250,000-a-year business.

These days, his clients include Microsoft, government departments, global accounting firms, the UK Air Force, and major international banks, alongside many new and established coaches that he mentors in building their practices.

 What you may not know about Rob is that he is also in the process of moving to Canada, and if you’re in Canada, or can get to Canada, or even just know someone in Canada, I have some exciting news that Rob has asked me to share (and if you can’t get to Canada, keep reading anyway for a special announcement at the end).

 I’ve worked with Rob personally for three years on one of our biggest Reach clients, and I know that a key part of his personal brand is giving. Which is why I wasn’t at all surprised when I heard what he’s doing.

When Rob saw the news report about the earthquake in Haiti at the start of the year, he immediately challenged himself to raise as much cash as he can to help the survivors rebuild their lives. As it happens, Rob is also in the process of moving to Canada and he wants to make a splash over there, so he ALSO challenged himself to change the lives of as many coaches and consultants as he can in Canada.

He decided to combine the two and create a workshop, Practice Explosion, where he’ll teach Canadian coaches and consultants how to create a profitable and fulfilling practice without compromising their lifestyle. And the best thing is he’s not charging a cent for it: he’s just asking people to donate $97 to the people of Haiti.

That’s $97 for two days of in-depth training from someone who has known the pain of almost having to give up on running his own coaching business, and then the joy of seeing it really take off. And you get to do some good for the world while you learn! 


Having worked alongside Rob as a coach, and hearing the fantastic feedback his clients have given to Reach, I know that he has a great deal to offer everyone who goes to one of the workshops. If you can make it to one of the workshops yourself, please go and support Rob in his bid to help the people of Haiti. 

Details of the workshops are at www.PracticeExplosion.com.

AND as a special bonus, if you can’t get to Canada in October, Rob’s running a 90-minute webinar on September 22nd, where he’ll be sharing some of his deepest secrets, and telling you how you can join in with Practice Explosion from the comfort of your own desk – visit www.PracticeExplosion.com for details. Space is limited, and he’s marketing the events to THOUSANDS of coaches, so I suggest you get over there FAST and sign up! Can we raise $30,000 together?

Let’s find out.

Even if you can’t make it yourself, please help Rob raise awareness of these events by posting the link on Twitter and Facebook, and forwarding details to as many coaches and consultants as you can.

Kristen JacowayUsing the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

First, a little disclaimer: I am an Auburn fan – I’d even go as far as to say I am an evangelist for the brand. I was born to a dad who graduated from Auburn and from the time I was old enough to walk, I’ve been going to Auburn football games. I earned both my undergraduate and graduate degree from Auburn University.

Intro videos have come and gone – some good, some not so good, however, they can really invoke a broad range of feelings for the audience. The video I have placed below did an incredible job of brand strategy for Auburn University. Besides the obvious projection of the school colors, logo, and mascot, they went beyond to really “tell the story” of Auburn football:

      1) The story takes place on the field and outside the stadium, capturing the “Tiger Walk” which is an integral part of the pre-game festivities. In the background, you can see the pictures of Auburn’s Greats hanging on Jordan Hare Stadium.
      2) Tradition is further shown when the drum majors are shown throwing the mace into the ground in front of them. Although, this is a relatively new tradition started 4-5 years ago – once it was done, the fans wanted it to continue.
      3) The run you see by the drum major that starts as a forward run and then ends with the drum major kicking their legs straight is also steeped deep in the heritage of Auburn.
      4) The words, “On to Vict’ry, Strike Up the Band” are part of an endearing cheer.
      5) Listen carefully at the end and you’ll hear “Home, Sweet Home” – the State of Alabama’s slogan on the new car tags.

When capturing your business’ brand or your personal brand, what can you incorporate to tell your brand story?

War Eagle!

commercialbreak2

Commercial Break
By William Arruda

What can personal branders learn from TV advertisements? Take a break and take a peak.

Cisco: I Will Survive

I love this commercial because: They touch a series of pain points (business travel, long emails…) and do a great job of presenting their solution. The timeliness of this ad is great too. In a down economy, when travel budgets are being cut, how can you connect? With Cisco Telepresence, of course. I also love the tag line: the human network. It makes technology tangible. Disclosure: Cisco is a Reach client.

This ad and YOUR personal brand: Are you communicating your value in terms of how you solve your (internal or external) client’s pain?

Daniel Pink

Reach Branding Club Speaker Series

Featuring: Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us

Date: Thursday, September 30, 2010

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

There are a limited amount of spaces for the live call.

Register here:








Name
Email

DRIVE: The Surprising Truth about What Motivates Us

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business system, which is built around an external, carrot-and-stick model (Motivation 2.0), doesn’t work and often does harm.

So says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us and guest expert on the September 2010 Reach Personal Branding Interview with William Arruda. According to Dan, Motivation 2.0 has some big drawbacks: it can diminish performance, crowd out good behavior, and encourage unwanted behavior.

In this interview, which will be recorded, you will learn:

  • Why carrot-and-stick motivators do not work.
  • What constitutes the third drive of “intrinsic motivation”.
  • What Type X and Type I behaviors are and why they are important.
  • How companies can fulfill employees’ needs for autonomy and mastery.
  • Why sense of purpose is critical to drive.
  • How traditional rewards can be revamped to align with intrinsic motivation.

Forty years of social science research have determined that there is a better motivational model.

Bio:
Daniel H. Pink is the author of four provocative books about the changing world of work, including the New York Times bestsellers DRIVE and A WHOLE NEW MIND which together have been translated into 27 languages. DRIVE reached every national bestseller list in its first month of publication. Dan’s other books include The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need (written in Japanese comic format known as manga and a BusinessWeek bestseller) and Free Agent Nation: The Future of Working for Yourself, a Washington Post bestseller.

His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He also writes a monthly business column for the U.K. newspaper, The Sunday Telegraph. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. Dan lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government. He lives in Washington, DC with his wife and their three children.

LINK:
The official online home of author Daniel Pink featuring articles, excerpts, and other freebies.

COMMUNITY NEWS

SPECIAL OFFER for the September Reach Personal Branding Certification Program

We have just a few spaces remaining in our next Reach Personal Branding Certification Program that starts next Tuesday, Sept. 14th. As a special incentive for YOU to join this program to get clarity on your own brand while becoming well-equipped to launch your comprehensive personal branding services before the end of the year, you’ll get:

  • Our Online Identity Certification program for FREE!! ($497 value — learn more here.)
  • Plus, take $250 off when you enter the coupon code CPBSEARLY.

You’ll be able to earn all three Reach certifications, for your single investment in the Sept. 2010 Personal Branding Certification Program. You’ll become a Reach-Certified:

  • Personal Branding Strategist
  • 360Reach Analyst
  • Online Identity Strategist

The Reach Personal Branding methodology is a comprehensive, three-step process for uncovering, communicating and nurturing your personal brand. It is the result of 20 years’ corporate branding expertise applied to the new world of work and the current challenges faced by entrepreneurs, small business owners, executives, professionals and job seekers.

Kirsten Dixson, the program’s facilitator, would be delighted to personally speak with you about this program. Call Kirsten at 1.212.537.9120 ext. 3. or email her at kirsten at kirstendixson dot com.

When: 11 Tuesdays at 11 AM Eastern Time, Sep. 14 – Nov. 23 with two weeks off (Can’t attend the live calls? Contact Kirsten to arrange an alternative.)

Get the details, schedule and register online here: http://bit.ly/pbcert. Use CPBSEARLY to get $250 off your first payment. If you’d prefer to register over the phone, call Kirsten at 1.212.537.9120 ext. 3.

We’re also proud to say this program is approved by the International Coach Federation for 50 CEUs! So, if you’d like to:

  • Differentiate your business from your competitors
  • Learn to implement a communications plan (online and offline) that can make a real difference in attracting your ideal clients
  • Provide your clients with the leading personal branding methodology to accelerate their success
  • Become part of the Stratosphere – a global community of high-powered consultants and HR professionals. It’s like being a member of a professional association without the dues
  • Participate in Reach’s exciting new partnership with VideoBio. Learn more here

… then the Certified Personal Branding Strategist training program is perfect for you!

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Aspire’s “an interview with…” series

What do Marcus Buckingham and William Arruda have in common? Both will speak about women and strengths via Aspire.

Tune in on September 28 at 11:30 am EST to hear William talk about, “Personal Branding for Women Leaders.” To learn more and to register head to Aspire’s “an interview with…” webpage.

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Congratulations to Marshall Brown, President of Marshall Brown & Associates, the new career coach correspondent for The Washington Post blog. Check it out and ask Marshall a question at “The Career Coach Is In.”

Sign up for your copy of YOUnique– The Personal Branding Newsletter – Click Here.

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