January 2011

Issue 43: January 13, 2011

Rachel Gogos

Editor’s Note

By Rachel Gogos

New Additions to YOUnique

Nearly two weeks into the new year and time already feels like it’s flying! We are launching several new columns in 2011 and also using a new blog format in addition to the existing one. That way you can share stories more easily with your friends and tweet out what you enjoy.

Our new Reach-certified personal brand columnists and columns are:

  • Paul Copcutt – a long-time personal brand strategist who used to work with William Arruda as part of the Reach team certifying strategists. He now resides in Toronto and is well on his way to becoming Canada’s leading personal brander. Paul will author a monthly column reviewing books that include personal branding.
  • Randi Bussin – Boston-based personal branding strategist, Randi loves to coach people towards success. A seasoned reinvention coach, Randi will coauthor a column with Susan Guarneri, entitled Career REinvention – Dream BIG!.

  • Susan Guarneri – Veteran career coach and “dream job” specialist, Susan is also one of 9 Master-certified personal branding strategists. Susan’s and Randi’s column will offer tips, tools and nuggets on how to transition from one career to another.
  • Marcela Jenney – A Columbian born personal brand strategist Marcela resides and works in Florida. Her coaching practice revolves around cross-cultural personal branding which is why her column will focus on that same topic. One of her primary target markets are translators.

Some other new features will include a personal branding tip that will be translated into multiple languages. The rest will be a surprise so stay tuned.

Commercial Breaks will return as well as our most dedicated columnist Kristen Jacoway. Besides personal branding Kristen focuses on social media and career marketing coaching. She enjoys working with college and grad students as well as entrepreneurs and professionals. Kristen’s column will appear every other month and will continue to focus on using the web to work, find work or grow your work. If you haven’t already check out her book “I’m in a Job Search, Now What???”.

Hope you enjoy the new lineup. Let us know if you want to hear more of something or less of something. I welcome your feedback so please reach out rachelgogos at reachcc dot com or via Twitter @RachelGogos.

Thanks so much for reading. Wishing you all the best in 2011.

Personal Brand Book Reviews
By Paul Copcutt

Wondering if you should read “that” book? A seasoned personal brand strategist offers his in depth reviews.

Me, Inc – How to Master the Business of Being You. A personalized program for exceptional living.
By Scott W. Ventrella
164 pages

Main Focus: Overall approach to living using a personal branding system.
Five Key Take Aways:

  • This cannot be applied to just parts of your life.
  • Figure out what you want and why you want it.
  • Having a well worked out, all encompassing plan is key.
  • You should not try to do this all by yourself. Getting help is okay.
  • Continuous improvement stops your sliding back to bad habits.

The “R” scale of 1-7

  • Relevance – is it right for personal branding? – 6
  • Resonance – does it make sense to the reader? – 6
  • Relation – is there a connection for everyone? – 5
  • Remarkability – does it stand out, will it get noticed? – 4
  • Real – does the personal brand shine through? – 3

5R Score: 24 /35

Would you pick it up?
The title alone would probably make you pick the book off the shelf if you are interested in the subject of personal branding. What is most interesting is that Scott (I am assuming it was deliberate) makes no mention or reference to the term ‘personal brand’, perhaps because he mentions in the book that this is a culmination of 20 years of his work and the corporate branding process. After all the book was published at the time that personal branding was just coming in to the mainstream, but had gained little traction, so perhaps this was the reason.

In researching Scott on the web, his presence is in the leadership space as a coach, trainer and adjunct professor, an area that is mentioned in his book towards the end – taking the work he suggests to the next level of being a leader, but is also evident in the multiple client examples that he shares.

Taking a holistic approach to this process is the foundation of the book, personal and business cannot be separated and Scott emphasizes the need to get very clear on your purpose and values (two core foundation pieces of personal branding and much coaching work) so that you can remain motivated and focused as challenges arise. Scott gives plenty of client and occasional personal examples as he takes you through a clearly defined step-by-step process (he calls them milestones) over a 16-week period.

The book, while short, takes some time to get into and might, at first glance, appear basic in places, but becomes quite engrossing and the goals process and exercises are some of the best I have seen on the subject and make purchasing the book worthwhile. This definitely belongs in the personal brand section and would be a current top 10 must have personal brand book in my collection.

Relevance:
This is more than an introduction to the subject and provides lots of good exercises and ideas as to how to live your personal brand in all that you do. Do not be turned off by the size or limited personal brand presence of the author, it is well worth reading.

Resonance:
What Scott covers is good, his exercises and advice are very similar to what others in the field offer. A worthwhile investment. Exercise timelines are realistic, but might be tight for some busy people, it will depend on your own motivation and desire.

Relation:

Content is aimed at the corporate employee. The active job seeker or self-employed can adapt and use it, but the examples are lacking in those areas.

Remarkability:
This book was a pleasant surprise, the title drew me in and the content was practical, useful and actionable. A good example of a well thought out process that has obviously been used successfully for some time.

Real:
There were only a couple of insights in to Scott’s personal brand, otherwise it was about the process or client example. I do not get a real sense of his personal brand, but then he did not ‘label’ the book or his work that way. Personally I would like to have seen a little more.

Paul Copcutt, Personal Brand Architect, is a sought after speaker and coach who uses real client stories and practical applications to help successful professionals and executives get clear about their uniqueness.

Career REinvention – Dream BIG!
By Randi Bussin
Looking for your dream job? Ready to try something new? Helpful tips and tools to move you from one career to another.

My colleague, Susan Guarneri, and I will be co-authoring this column. As career assessment and reinvention experts, we are thrilled to share our experience and advice with you on a monthly basis.

In this column, we will cover a variety of topics and provide practical advice on how to break out of the status quo, dream big, and reinvent your career so that you can reach personal and professional goals.

Since career assessment is a crucial step in the reinvention process, we will begin with this article.

—–
In the current economic climate of high unemployment and shrinking industries, many are being forced to reinvent themselves. Others, burned out by their current roles and corporate cultures may be seeking more meaningful and fulfilling work that draws on their passions.

In either case, career reinvention can be a complicated and lengthy process. Thinking BIG and reinventing requires a serious commitment to self-assessment before you can determine a career reinvention strategy.

What is self-assessment?

Self-assessment is usually the first step when dreaming BIG about a possible reinvention. It is a period in your life when you step back from your busy schedule and delve inside to better understand yourself. In this phase, you want to evaluate your skills, interests, personal brand, communication style and other parameters.

This period will help you better understand yourself so you can map out a reinvention strategy and brainstorm options for a new career or work life that will be better suited to you and capitalize on your strengths.

During the self-assessment phase, you might want to consider evaluating all or some of the following items:

  • Values
  • Interests
  • Personality
  • Skills Inventory
  • Strengths
  • Behavioral Style
  • Personal Brand
  • Entrepreneurial Propensity
  • Motivators
  • Leadership Profile
  • Work-Life Balance

You can work on any of these career assessment parameters by using online assessment tools, by reading a book on career development or by working with a career coach or personal brand strategist. The key is not how you do it (the method) but that you DO it. If you do not know yourself and what you need to be happy, you will not be able to move forward.

Susan and I will be addressing some of the more popular career assessments in upcoming newsletters.

Randi Bussin, a Career Reinvention strategist, guides executives and business owners towards a renewed sense of direction, an actionable career reinvention and personal branding plan.

About.com Readers’ Choice Awards

It’s happening now – the About.com Readers’ Choice Awards. We would love you to click on over to http://budurl.com/voteforus and NOMINATE our site http://www.personalbranding.tv for Best Career RESOURCE Website.

A vote for us is a vote for you!

Also, if you have a personal branding video that meets our criteria, we welcome you to send it to us so we can post it to this site. When we build our visibility, we build yours – automatically!

++++++++++++++++++++++++
Please vote now – takes less than 30 seconds
++++++++++++++++++++++++

1. Just copy this link www.personalbranding.tv with your mouse

2. Click here http://budurl.com/voteforus. Add your name and email address.

3. Paste the link www.personalbranding.tv to the category – “Best Career Resource Website”.

4. Click “Submit Feedback” and you’re done!

Thank you for spreading the word about personal branding!

++++++++++++++++++++++++
About PersonalBranding.tv
++++++++++++++++++++++++

Personal Branding TV is the #1 multi-media resource with hundreds of videos and audio files focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru – William Arruda, The Reach-certified Personal Branding Strategists and our guests. You’ll find tips and techniques for uncovering and expressing your brand along with videoBIOs from Reach-certified Strategists.

Thanks for your vote!

commercialbreak2

Commercial Break
By William Arruda

What can personal branders learn from TV advertisements? Take a break and take a peak.

Virgin Trains – Success Express

I love this commercial because: We are all routing for Ed. We know exactly how he feels. I am always on trains and in planes working on presentations, so I am right there with Ed! This ad tells me that Virgin ‘gets it.’ They understand my world.

This ad and YOUR personal brand: Can you express what makes you valuable to others through empathy? Do you have a clear understanding of what issues your target audience faces and what motivates them?

microphone1January 2011 Reach Personal Branding Teleseminar Details

Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More.

Date: Thursday, January 20, 2011

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

**The Reach Personal Branding Interview Series is sponsored this month by Vizibility.com, innovator of the first SearchMe button for Google.**

The reason most people feel over-worked, disorganized, and stressed out is because they believe outdated myths such as “Multitasking is the fastest way to get the job done” and
“Being organized means being neat”. So says Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More and the guest expert for the Reach Personal Branding Interview on January 20, 2011 at noon EDT. William Arruda, founder of Reach Personal Branding, will be interviewing Robbins about his new book and his counterintuitive tips that shatter common myths about productivity and time management.

Creator of the popular Get-It-Done podcast, Robbins will talk about how we can use technology effectively, how to quit multi-tasking, how to quit procrastinating, and more. In this interview, which will be recorded, you will learn:

In this interview, which will be recorded, you will learn:

  • The nine steps for streamlining how to get what you want out of work (and life).
  • Why living on purpose is critical to working less and doing more.
  • How to overcome technology time-sucking traps.
  • The best way to get and stay organized.
  • How to make decisions faster.
  • Time-savings methods such as “Optimize” and “Leverage”.
  • One thing you can do right now to be more productive.

Stever Robbins


BIO: Stever Robbins

A graduate of Harvard Business School and MIT, Stever Robbins is a time management expert, executive coach, and serial entrepreneur (veteran of ten start-ups including FTP Software and Intuit).

His Get-It-Done podcast has been the #1 download in the business category on iTunes and has remained in the top 10 for the last three years.

Robbins’ mission is helping people reach their dreams and being happy doing it. He loves productivity in the service of fun.

LINKS:

Handout:
Reach Interview Series Handout for January, 2011.

You can download the audio here.

Key TakeawaysWork Less and Do More Tips

  • Step 1. Work on purpose. Train yourself to stop a few times a day and ask, “Why am I doing what I’m doing?” That’s the question that will uncover the goal (or lack thereof) behind what you’re doing. Make sure what you’re doing aligns with your actual higher-level goals. If you’re spending a few minutes on Facebook, ask “Why?” If you believe it’s to promote your business, be honest with yourself—has it ever led to new business? If you believe it’s to stay connected with your friends, pick up the phone instead; talking is faster and more intimate than typing.
  • Step 2: Stop procrastinating. Easy to say, hard to do. But people are hard-wired to depend on each other. Get a procrastination buddy. Once or twice a month, declare an “Action day.” Check in at the top of each hour for 2-3 minutes. Tell each other, briefly, what you did last hour and what you plan to do next hour. You may get interrupted or distracted during the day, but the hourly check-ins will keep you returning to make progress on what you’ve been procrastinating.
  • Step 3: Conquer your technology. If you’re reading this, you’re probably as addicted to technology as I am. Divorce your technology! Turn off your PDA, and move your computer away from your main workspace. Many people think of their computer as a place they hang out, not as a tool for specific tasks. When they have a free minute, they look around their technology for something to do. Instead, use technology like a tool. Work in front of a clean desk. When you need your computer, get it out, use it for a specific task, then put it away again. Hint: social media and web browsing is almost always the result of “hanging out in a place looking for something to do” rather than “I need a specific tool.”
  • Step 4: Cultivate focus. We want to be responsive to other people, and often sacrifice our responsiveness to ourselves. Drive your own schedule, rather than letting others dictate your priorities. Set aside “interruption time” late in the day, say 4 p.m. When someone interrupts, politely inform them you’re busy and will be happy to help—at 4. Then return to focus on your task. If the building is burning down, sure, handle that now. But lesser interruptions get scheduled after you focus.
  • Step 5: Stay organized. Organized doesn’t mean neat; it just means that you know where things are when you need them. If you have piles of “this needs a home” stuff in your office, stop and give it a home, even if that home is a pile somewhere. Just make it official, so when you need something, you know where it is. I have even been known to create signs for my piles, to make them official. For example, “Bills from Q1 that need to be dealt with.”

These five steps are broad categories. You can implement each in many different ways. Methodically making small improvements in the different areas where you can improve your work habits can add up to a big boost in results, without any more effort than you put in today. If you’re doing great things, do them in a way that makes the process great as well.


The January 2011 Reach Personal Branding Interview Series is sponsored by Vizibility:

About Vizibility:

Take control of your Google results with a Vizibility SearchMe button. Put it on your Blog, LinkedIn, Facebook and other online profiles and get people to the Google results you want them to see first. Get yours free at this link today!

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to
advertising at reachcc dot com.

Community News

Paul Copcutt is quoted in Money Magazine’s double issue January/February in “Step Up Your Career This Year.”

Sign up for your copy of YOUnique– The Personal Branding Newsletter – Click Here.

Issue 44: January 27, 2011

William ArrudaWilliam’s Words
By William Arruda

A note from the Founder of Reach Personal Branding.

The World’s Strongest Personal Brands in 2010
Throughout 2010, we asked the Reach community who they think is the world’s strongest brand and we are delighted to reveal the results. Although this poll is not scientific – we know the Reach community is not necessarily representative of the nation or the world – the results were fascinating. In collecting results, we did not prompt those we surveyed, but rather asked them to identify the one person they believe to be the world’s strongest personal brand. The list included captains of industry, celebrities, athletes and politicians, etc. In all, 116 people made it into the list. Below are the top ten:

1. Barack Obama
2. Oprah
3. Tiger Woods
4. Steve Jobs
5. Bill Gates
6. Madonna
7. Richard Branson
8. Donald Trump
9. Michael Jackson
10. Warren Buffet

We found the data fascinating and got some results we did not expect.

  • Holy Brand! – Religious/spiritual figures came up frequently. Jesus, God, the Dali Lama, Buddha, Ghandi and Mohammed all received multiple votes.
  • The Personification of Coke – Although we asked about personal brands, a few corporate brands also made it into the list with multiple votes – Apple, Google, Nike and Disney. Coke received almost as many votes as Tiger Woods!
  • Dead or Alive – There were many personal brands that were included who have passed away. Michael Jackson made it into the top ten. Lady Di and Elvis Presley also made it into the top half of the list.
  • Real or Not – And you didn’t have to be human to make it onto the list. Santa Claus and Mickey Mouse got multiple votes.
  • Fame or Infamy? – Some of history’s most infamous characters – Hitler, Osama Bin Laden – were identified as strong brands. 


We will run the survey again in 2011 so we can see how the list has changed so stay tuned.
How strong is your brand? Find out here.

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

3 WordPress Plug-ins to Simplify Your Blog

One of the best ways to establish your thought leadership and personal brand is through blogging. Blogging provides proof of your knowledge, skills, and abilities as well as generating Google results that facilitate consistent, on-brand information when a potential client, employer, or recruiter Googles your name.

I have been an avid blogger for three years. Three of my favorite WordPress plugins include:

  1. Akismet: The #1 plugin you will want to have is the Akismet plugin. With this plugin, all SPAM commenting will be placed in a SPAM folder waiting your approval or disapproval. More often than not you will discard these comments – however, every once in a while, there will be a legitimate comment that contains something that causes Akismet to filter the comment. I quickly scan the content daily to ensure that I publish valid comments.
  2. Editorial Calendar: Blogging on a consistent basis will boost your readership. People love to see new, fresh content on your blog. Additionally, Google likes a growing website, so it can help your search engine optimization. The editorial calendar lets you see, at a glance, your scheduled blog posts on a calendar. I blog on Mondays, Wednesdays, and Fridays and am generally a month ahead with my scheduled posts. Editorial Calendar helps me to quickly see which dates need a post.
  3. Guest Blogger: Ezine Articles has established a nifty plugin called “Guest Blogger” that allows your WordPress dashboard to search their article database on a scheduled basis for keywords that you select. I set it to “draft” so I can review the article and decide whether the content is consistent with my readership. My keywords include job search, interviewing, social media, and more. Make sure to read the terms and conditions of the Guest Blogger as you are limited to a certain number of articles you may publish within a calendar year. Additionally, you are not allowed to make any changes to the article or the author’s biography.

In my next article, I’ll discuss some other plugins that I have found to be helpful. Additionally, I’ll give you a quick trick to streamline your efforts for publishing your blog posts on social media platforms, such as Twitter, Facebook, and LinkedIn.

Kristen Jacoway is the principal of Career Design Coach and authored the book, “I’m in a Job Search-Now What???

Personal Branding Across Cultures
By Marcela Jenney
How does personal branding “translate” around the globe in other cultures?

This column will discuss various aspects of cross-cultural branding that should be considered as we develop our brand across cultures and in diverse environments. Topics will include language, communication styles, social interactions, traditions, rituals, aesthetics preferences and value systems.

The watchword of this past decade has been, without a doubt, “globalization.” Globalization not only means the evolution of economies and technologies across borders but it also embraces the migration of beliefs, cultures, languages and philosophies among nations and people of the world.

As Thomas Friedman explains in his book The World is Flat, we are living in a network that is connecting “people to people”, “companies with companies”, “people with companies” and “more people with more different places.” As we become more interconnected in this global environment where technological advances in communication allow us to offer our products and services to the entire world with a mere click, we are faced with a plethora of new obstacles that are not just based on legal, monetary or language differences.

Why culture matters?
Everyone in this world is in one way or another influenced or affected by culture. Thus, we have to take into account the role that culture plays in how we develop our value proposition for our market.

Resulting from our diversity we each have different interpretations of the world’s cultures, races and even physical locations. By nature, we often develop these views or images by observing one individual from a particular culture. This, in turn, affects our perception of that entire culture, albeit positive or negative, and shapes the way we communicate our personal brand to various groups. It is critical that we are aware of our own engrained mindsets in addition to those of other people in order to avoid cultural mishaps. The “one size fits all” mentality is no longer valid.

Culture is a colorful spectrum of differences that dictate our identity, values, behavior, norms, communication style, relationships and perception from others. We live in an interconnected world where the common denominator is cultural diversity.

Let’s celebrate our differences for a better world!

Marcela Jenney is an international entrepreneurial marketing expert, business coach and consultant with over 20 years of experience. She partners with language service providers as well as professionals from culturally diverse backgrounds.

About.com Readers’ Choice Awards

It’s happening now – the About.com Readers’ Choice Awards. We would love you to click on over to http://budurl.com/voteforus and NOMINATE our site http://www.personalbranding.tv for Best Career RESOURCE Website.

A vote for us is a vote for you!

Also, if you have a personal branding video that meets our criteria, we welcome you to send it to us so we can post it to this site. When we build our visibility, we build yours – automatically!

++++++++++++++++++++++++
Please vote now – takes less than 30 seconds
++++++++++++++++++++++++

1. Just copy this link www.personalbranding.tv with your mouse

2. Click here http://budurl.com/voteforus. Add your name and email address.

3. Paste the link www.personalbranding.tv to the category – “Best Career Resource Website”.

4. Click “Submit Feedback” and you’re done!

Thank you for spreading the word about personal branding!

++++++++++++++++++++++++
About PersonalBranding.tv
++++++++++++++++++++++++

Personal Branding TV is the #1 multi-media resource with hundreds of videos and audio files focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru – William Arruda, The Reach-certified Personal Branding Strategists and our guests. You’ll find tips and techniques for uncovering and expressing your brand along with videoBIOs from Reach-certified Strategists.

Thanks for your vote!

microphone1January 2011 Reach Personal Branding Teleseminar Details

Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More.

Date: Thursday, January 20, 2011

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

**The Reach Personal Branding Interview Series is sponsored this month by Vizibility.com, innovator of the first SearchMe button for Google.**

The reason most people feel over-worked, disorganized, and stressed out is because they believe outdated myths such as “Multitasking is the fastest way to get the job done” and
“Being organized means being neat”. So says Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More and the guest expert for the Reach Personal Branding Interview on January 20, 2011 at noon EDT. William Arruda, founder of Reach Personal Branding, will be interviewing Robbins about his new book and his counterintuitive tips that shatter common myths about productivity and time management.

Creator of the popular Get-It-Done podcast, Robbins will talk about how we can use technology effectively, how to quit multi-tasking, how to quit procrastinating, and more. In this interview, which will be recorded, you will learn:

In this interview, which will be recorded, you will learn:

  • The nine steps for streamlining how to get what you want out of work (and life).
  • Why living on purpose is critical to working less and doing more.
  • How to overcome technology time-sucking traps.
  • The best way to get and stay organized.
  • How to make decisions faster.
  • Time-savings methods such as “Optimize” and “Leverage”.
  • One thing you can do right now to be more productive.

Stever Robbins


BIO: Stever Robbins

A graduate of Harvard Business School and MIT, Stever Robbins is a time management expert, executive coach, and serial entrepreneur (veteran of ten start-ups including FTP Software and Intuit).

His Get-It-Done podcast has been the #1 download in the business category on iTunes and has remained in the top 10 for the last three years.

Robbins’ mission is helping people reach their dreams and being happy doing it. He loves productivity in the service of fun.

LINKS:

Handout:
Reach Interview Series Handout for January, 2011.

You can download the audio here.

Key TakeawaysWork Less and Do More Tips

  • Step 1. Work on purpose. Train yourself to stop a few times a day and ask, “Why am I doing what I’m doing?” That’s the question that will uncover the goal (or lack thereof) behind what you’re doing. Make sure what you’re doing aligns with your actual higher-level goals. If you’re spending a few minutes on Facebook, ask “Why?” If you believe it’s to promote your business, be honest with yourself—has it ever led to new business? If you believe it’s to stay connected with your friends, pick up the phone instead; talking is faster and more intimate than typing.
  • Step 2: Stop procrastinating. Easy to say, hard to do. But people are hard-wired to depend on each other. Get a procrastination buddy. Once or twice a month, declare an “Action day.” Check in at the top of each hour for 2-3 minutes. Tell each other, briefly, what you did last hour and what you plan to do next hour. You may get interrupted or distracted during the day, but the hourly check-ins will keep you returning to make progress on what you’ve been procrastinating.
  • Step 3: Conquer your technology. If you’re reading this, you’re probably as addicted to technology as I am. Divorce your technology! Turn off your PDA, and move your computer away from your main workspace. Many people think of their computer as a place they hang out, not as a tool for specific tasks. When they have a free minute, they look around their technology for something to do. Instead, use technology like a tool. Work in front of a clean desk. When you need your computer, get it out, use it for a specific task, then put it away again. Hint: social media and web browsing is almost always the result of “hanging out in a place looking for something to do” rather than “I need a specific tool.”
  • Step 4: Cultivate focus. We want to be responsive to other people, and often sacrifice our responsiveness to ourselves. Drive your own schedule, rather than letting others dictate your priorities. Set aside “interruption time” late in the day, say 4 p.m. When someone interrupts, politely inform them you’re busy and will be happy to help—at 4. Then return to focus on your task. If the building is burning down, sure, handle that now. But lesser interruptions get scheduled after you focus.
  • Step 5: Stay organized. Organized doesn’t mean neat; it just means that you know where things are when you need them. If you have piles of “this needs a home” stuff in your office, stop and give it a home, even if that home is a pile somewhere. Just make it official, so when you need something, you know where it is. I have even been known to create signs for my piles, to make them official. For example, “Bills from Q1 that need to be dealt with.”

These five steps are broad categories. You can implement each in many different ways. Methodically making small improvements in the different areas where you can improve your work habits can add up to a big boost in results, without any more effort than you put in today. If you’re doing great things, do them in a way that makes the process great as well.


The January 2011 Reach Personal Branding Interview Series is sponsored by Vizibility:

About Vizibility:

Take control of your Google results with a Vizibility SearchMe button. Put it on your Blog, LinkedIn, Facebook and other online profiles and get people to the Google results you want them to see first. Get yours free at this link today!

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to
advertising at reachcc dot com.

Community News

Rachel Gogos, Founder and President of brandiD and (full disclosure) our YOUnique newsletter editor recently announced a strategic partnership with videoBIO. brandiD builds WordPress blog and websites while videoBIO produces low-cost personal branded videos. To read the full press release click here.

Sign up for your copy of YOUnique– The Personal Branding Newsletter – Click Here.

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