December 2010

Issue 41, December 2, 2010

Rachel Gogos

Editor’s Note
By Rachel Gogos

Celebrating Brands!

I recently celebrated a big milestone birthday (cough, cough) and it got me thinking about how a personal brand evolves with age. It should only get stronger with age. Why? As we age we become more authentic, more comfortable in our skin and more accepting of who we are and where we are in life. I’m not saying we lose our drive or determination but we become more realistic.

If your personal brand is authentic – and it should be – then as you age you should be exuding more confidence and clarity around it. If you’ve taken the time to build your brand deliberately, with self-awareness then age enhances it, like a good bottle of wine. When it’s made properly it only tastes better with time.

Keeping on the theme of celebrations and milestones I’d like to extend a big congratulations to Ora Shtull, a certified Reach Personal Branding Strategist we recently wrote about in Issue 40 of YOUnique. She won the British Airways “Face of Opportunity Contest.” Ora, New York’s in-person coach, was selected from over one thousand entrants around the globe! I’m especially proud of Ora because brandiD, my company, created her corporate brand and blogsite. The keys to Ora’s success are a strong vision, clarity, desire, goal-setting and consistent messaging. She has been “spot on” since she launched her business. Take a look at her winning entry!

Using the Web for Work
By Kristen Jacoway
Whether you’re an entrepreneur or a job seeker learn about the latest and greatest tools to help you succeed.

No Job, No Home, No Food – Will You Help?
Perhaps this issue’s column should be entitled “Using the Web for Good!” Given the fact that we are approaching the holidays, I wanted to re-post from my website. The following article was and continues to be one of the most popular that I’ve written. I have been trying to perform random acts of kindness this season – giving a waitress a tip that amounted to the purchase price of the meal, paying for someone’s coffee behind me at a coffee shop, and more. As we approach the holidays, remember that for some people, this is a time of their darkest moments. Most of us are filled with hope, joy, and family. At the same time others are wondering how they will feed their family, much less buy gifts.

This past weekend, I saw a man holding a sign that said, “No Job, No Home, Please Help” kneeling on one knee at the entrance of where people turn to get on the interstate. We have all seen the signs, “Will Work for Food” and other signs like it amid the recession and high unemployment rates. What can we do to help? The image especially troubles me at this time of the year, but indeed, breaks my heart year-round. I want to help, like many of you, but have not been sure of a good way to help.

I identified some items you can easily have in your car to help those that are holding those signs.

Ideas for Hospitality Bags

Look up “Shelters” in your Yellow Pages and put the shelter (s) name on a card with their address and phone number. Have some calling cards available to give to people so that they know where to go and call for help.

From e-How, I found the things you’d want to include in a Hospitality Bag (written by Bob Waldrop). You can view the full article here, “How to Make a Hospitality Bag to Help the Homeless.” Below are some of Mr. Waldop’s suggestions:

  • Paper lunch bags
  • Small packaged foods like Vienna sausages, sardines, peanut butter and crackers, etc.
  • Granola or “power” bars
  • Clean socks
  • Hand lotion
  • Hard candies
  • Small servings of canned fruit or pudding
  • Plastic zip lock bag
  • Dry washcloth
  • Small soap
  • Napkin and spoon

Some other ideas for your hospitality bag include potted meat, individual sizes of peanut butter, applesauce, juice boxes, individual packages of nuts or cheese crackers, bottled water, and / or individual packages of cereal.

You could also assemble hygiene bags to distribute that include such things as toilet paper, soap, shampoo, deodorant, feminine products, toothpaste, dental floss, and / or diapers. At this time of the year, having some extra gloves, hats, blankets, sweat-shirt, sweat pants, or anything warm is a very helpful . You never know if there might be an entire family affected and this person is the one who is going out looking for help.

You may decide to go and purchase a meal for them at a fast food restaurant so that they may have a warm meal.

I have seen many people in a public place (i.e. in the downtown area, by the interstate, etc.) and it would be very easy to have these kits available in my car to give to someone. I’ve read where one man assembles these types of kits (including the blankets) in a thrift store backpack to hand out to people. Of course, be careful and approach people with caution. Make sure you are in a busy area where other people are present.

commercialbreak2

Commercial Break
By William Arruda

What can personal branders learn from TV advertisements? Take a break and take a peak.

CosmofonNuns

I love this commercial because: I love humor in advertising. I also love that there is no dialog in this ad. When the TV goes silent all of a sudden, you pay attention.

This ad and YOUR personal brand: How can you get your target audience to pay attention? How can you disrupt their normal experience so they focus on your message?

microphone1December 2010 Reach Personal Branding Teleseminar Details

Dr. Marshall Goldsmith, author of MOJO: A New Approach to Increasing Engagement at Work and at Home

Date: Thursday, December 16, 2010

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

There are only 500 spaces for the live call.

Sign-up here:

Name
Email

MOJO: A New Approach to Increasing Engagement at Work and at Home
Why do some people find their lives so joyous and meaningful, while others, who are engaged in very similar activities, find their lives depressing and empty? In the Reach Personal Branding Interview Series on December 16, 2011, Dr. Marshall Goldsmith will address that very question. William Arruda, founder of Reach Personal Branding, will be interviewing Dr. Goldsmith, a world authority in helping successful leaders achieve positive, lasting change in behavior for themselves, their people and their teams.

Dr. Goldsmith will explore the key factors that influence our MOJO, that positive spirit toward what we are doing now that starts from the inside and radiates to the outside. He will talk about how we can help ourselves and the people around us experience more happiness and meaning both at work and at home.

In this interview, which will be recorded, you will learn:

  • Dr. Goldsmith’s definition of MOJO,
  • What constitutes the four building blocks of MOJO,
  • What shapes our identity and MOJO,
  • The MOJO definition of achievement,
  • Why we are often clueless about our reputation and MOJO, and
  • Why having MOJO is important in our lives.

Sign up for the interview with Dr. Marshall Goldsmith and William Arruda. We anticipate that registration for this call will fill quickly.

Marshall Goldsmith

BIO: Dr. Marshall Goldsmith

Marshall Goldsmith was recently recognized by Forbes and The (London) Times as one of the world’s fifty most-influential business thinkers. He is one of a select few executive advisors who have been asked to work with over 120 major CEOs and their management teams. Marshall is the million selling author of numerous books, including MOJO and What Got You Here Won’t Get You There, the New York Times best seller, Wall Street Journal #1 business book, and Harold Longman Award winner for business book of the year.

LINKS:

  • MojoTheBook.com – This website offers several free computer applications that connect either to your Blackberry or iPhone. These applications will enable you to measure your experience of happiness and meaning in life as you go through your day.
  • MarshallGoldsmithLibrary.com – This website is filled with over 300 free articles, interviews and even videos which you can read, listen to, watch, or even copy at no charge. The website has been visited by readers from 195 countries who have clicked on resources over 4.2 million times.

Handout:
Reach Interview Series Handout for December, 2010.

The interview will be available to download here after the call.

The Reach Personal Branding Interview Series is sponsored by The International Coach Federation (ICF):

About ICF:

The International Coach Federation (ICF) is the largest worldwide resource for professional coaches, and the source for those who are seeking a coach.

Formed in 1995, today the ICF is the leading global organization, with over 17,000 members, dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches.

We exist to support and advance the coaching profession through programs and standards supported by our members and to be an authoritative source on coaching information and research for the public.

Learn more about ICF here.

Community News

Paul Copcutt recently delivered the Keynote at the “Women in Financial Services” launch in Toronto, Ontario. Over 200 leading women from the top 5 Canadian banks attended the November 18th event.

Sign up for your copy of YOUnique– The Personal Branding Newsletter – Click Here.

Issue 42, December 16, 2010

William ArrudaWilliam’s Words
By William Arruda

A note from the Founder of Reach Personal Branding.

Goals

It’s that time of year again. The time you might be thinking about your goals for the coming year. I hope you are doing more than thinking about them. As you’ve probably heard me say a thousands times, goals give your brand direction. Without them, you have little focus for your brand.

I was recently on the west coast delivering a keynote for one of Reach’s largest clients – a major technology company. It’s a company filled with career-minded, engaged professionals. I asked the attendees how many of them had established and documented clear and measureable career goals for 2010. About half the people in the room raised their hand. Then I asked them to keep their hand up if they had read the goals since they documented them. Only about 10% of those hands stayed up.

Yikes!

Documenting and regularly reading your goals are two of the most powerful things you can do for your brand.

I often ask people who don’t set their goals why they don’t and I typically get one of these three responses:

  • I have no idea what I want to do.
  • I don’t know what might happen in the coming year and don’t want to set goals because my goals might change because of things outside my control.
  • I set my goals and objectives for my company and don’t see the need to set my own career goals.

As far as I am concerned, none of those is a valid excuse. Sorry!

Here’s a resource to help you set – and stay focused on – your goals: Goal Exercises. It’s my holiday gift to you – and a selfish one at that. It will make me feel great when the majority of hands go up and stay up during all my 2011 keynotes when I ask about goals.

Happy holidays and happy goal-setting!

Rachel Gogos

Editor’s Note
By Rachel Gogos

What’s on the Horizon for YOUnique in 2011?

Lots of new content and columns will be added to YOUnique in 2011. We’re working on some fascinating new subject areas such as career reinvention, how to find your dream job, personal branding book reviews and even a bilingual column in Spanish focused on cross-cultural branding.

Those are just some of the new areas we’ll be focusing on.

Stay tuned to meet our new columnists and send me a tweet @RachelGogos to let me know what you want to see and read more of in 2011.

Have a happy and safe holiday. Wishing you all the best in 2011.

Thanks for reading. Stay tuned for our next issue on January 13th.

commercialbreak2

Commercial Break
By William Arruda

What can personal branders learn from TV advertisements? Take a break and take a peak.

Nissan: Polar Bear Hug

I love this commercial because: As much as I like funny ads, the ones that truly make it to my favorites list are those that evoke emotion. This ad is so effective. You have no idea what it is about until the very end, yet you pay attention. It is beautifully shot and very clever. It is also timely.

This ad and YOUR personal brand: People make buying decisions based on emotion. Are you selling your services through a rational approach or are you connecting on an emotional level? Are you connecting your message to what is happening right now?

microphone1December 2010 Reach Personal Branding Teleseminar Details

Dr. Marshall Goldsmith, author of MOJO: A New Approach to Increasing Engagement at Work and at Home

Date: TODAY, Thursday, December 16, 2010

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

MOJO: A New Approach to Increasing Engagement at Work and at Home
Why do some people find their lives so joyous and meaningful, while others, who are engaged in very similar activities, find their lives depressing and empty? In the Reach Personal Branding Interview Series on December 16, 2011, Dr. Marshall Goldsmith will address that very question. William Arruda, founder of Reach Personal Branding, will be interviewing Dr. Goldsmith, a world authority in helping successful leaders achieve positive, lasting change in behavior for themselves, their people and their teams.

Dr. Goldsmith will explore the key factors that influence our MOJO, that positive spirit toward what we are doing now that starts from the inside and radiates to the outside. He will talk about how we can help ourselves and the people around us experience more happiness and meaning both at work and at home.

In this interview, which will be recorded, you will learn:

  • Dr. Goldsmith’s definition of MOJO,
  • What constitutes the four building blocks of MOJO,
  • What shapes our identity and MOJO,
  • The MOJO definition of achievement,
  • Why we are often clueless about our reputation and MOJO, and
  • Why having MOJO is important in our lives.

Sign up for the interview with Dr. Marshall Goldsmith and William Arruda. We anticipate that registration for this call will fill quickly.

Marshall Goldsmith

BIO: Dr. Marshall Goldsmith

Marshall Goldsmith was recently recognized by Forbes and The (London) Times as one of the world’s fifty most-influential business thinkers. He is one of a select few executive advisors who have been asked to work with over 120 major CEOs and their management teams. Marshall is the million selling author of numerous books, including MOJO and What Got You Here Won’t Get You There, the New York Times best seller, Wall Street Journal #1 business book, and Harold Longman Award winner for business book of the year.

LINKS:

  • MojoTheBook.com – This website offers several free computer applications that connect either to your Blackberry or iPhone. These applications will enable you to measure your experience of happiness and meaning in life as you go through your day.
  • MarshallGoldsmithLibrary.com – This website is filled with over 300 free articles, interviews and even videos which you can read, listen to, watch, or even copy at no charge. The website has been visited by readers from 195 countries who have clicked on resources over 4.2 million times.

Handout:
Reach Interview Series Handout for December, 2010.

The interview will be available to download here after the call.

The Reach Personal Branding Interview Series is sponsored by The International Coach Federation (ICF):

About ICF:

The International Coach Federation (ICF) is the largest worldwide resource for professional coaches, and the source for those who are seeking a coach.

Formed in 1995, today the ICF is the leading global organization, with over 17,000 members, dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches.

We exist to support and advance the coaching profession through programs and standards supported by our members and to be an authoritative source on coaching information and research for the public.

Learn more about ICF here.

Community News

Paul Copcutt recently delivered the Keynote at the “Women in Financial Services” launch in Toronto, Ontario. Over 200 leading women from the top 5 Canadian banks attended the November 18th event.
____________

Congratulations to Anne Pryor, Kim Avery, and Robin Bramman who successfully completed the requirements of our November 2010 Online ID Certification Program.

Congratulations to the following ICF coaches who successfully completed the requirements of our 360Reach Certification Program: Krissy Jackson, Willem Jan Hofmans, Todd Davisson, Lyne Tumlinson, Ilene Sporkin, Eileen Chambers, Lawrence Lussier, Cathy Gillespie, Deborah Rivers, Pat Obuchowski, Patricia Hinton Walker, Karen Prevatt, Sylvia Goodeve, Carolann Jacobs, Karma Kitaj,Marilyn O’Hearne, and Christine Stiller,

We apologize if we’ve missed any names due to our publication cutoff date.

Sign up for your copy of YOUnique– The Personal Branding Newsletter – Click Here.

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