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William with the strategists in NYC
By William Arruda
A note from the Founder of Reach Personal Branding.
Amazing people. Over the past couple of months, I have had the opportunity to connect with many of the Reach-certified personal branding strategists from all over the world. At the NSHMBA conference in Minneapolis, I met with Murray Mann, Carmen Croonquist, Nancy Branton and Claudine Vainrub. In Paris, Beatrice Cuvelier organized an event on the Champs Elysee with 21 of the Strategists who she certified in French. At the ICF Conference in Orlando, Kirsten Dixson and Susan Chritton were spreading the word about the power of personal branding. And in December, Randi Bussin, Deb Dib, Sally Robertson, Marshall Brown, Valerie Sokolosky, Diane Bartell and our YOUnqiue Editor, Rachel Gogos, traveled to New York (where I live) to have their video biographies shot at the SOHO studio of our partner, videoBIO. We shared cocktails at Clo and dinner at Thalia in Hell’s Kitchen.
In the eight years since I founded Reach, I have not had this much of an opportunity to get to speak with the Reach-certified Strategists, except of course when I was facilitating the certification program. They are a fascinating and diverse group of people. What connects them is a passion for people potential, belief in the Reach personal branding methodology and the quality of services they provide.
It thrills me to know that we have delivered over 1,000 certifications to professionals in 23 countries. I’m fortunate to be connected to such an amazing group of people. I hope you have a brand community that is just as interesting and diverse.
Kristen Jacoway
By Kristen Jacoway
The best of the blog world related to personal branding. If you have any questions or blogs that you recommend keeping an eye on email me at YOUniquenewsletter@reachcc.com.
Happy New Year – 2010! I hope everyone has started off to a fantastic new year! I have recently moved to a new state and am excited to say that my book, “I’m in a Job Search—Now What???” starts shipping on January 18th.
I’ve found three great blog posts that I wanted to share with you on leadership, networking, and resumes:
Terry Starbucker wrote a post, “Leadership Checklist: 10 Things to Do Right Now to Make It a Great Year” with insightful advice, including preparing your ears to listen with a “virtual Q-Tip.” Many Twitterers tweeted this list, including Guy Kawasaki. Read the entire post Here.
Jacob Share of the JobMob developed a list of “37 Ways to Grow Your Job Search Network.” Number 35 includes a link to read “Nine Ways to Keep Value in Your Network Relationships” and is a terrific complement to this post. Read the entire list Here.
The last post I wanted to share comes from Gayle Howard at The Executive Brand on how to feature dated information in your résumé and gives timely advice for a competitive job market. You can read her résumé advice Here.
By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.
Dunkin Donuts: “Fratalian”
I love this commercial because: It taps into a feeling that is shared by a segment of the population. If you have ever stood behind someone who is making their first visit to a Starbucks, you have seen how intimidated they feel. Grande, triple, nonfat, caramel macchiato. There are lots of decisions to make when ordering a Starbucks coffee – and for some, it’s an unpleasant experience. Dunkin Donuts understands (and exploits) this.
This ad and YOUR personal brand: Determine who really connects with your personal brand. What’s behind the closest connections you have? How can you leverage those things that make you compelling to your target audience?
To see more of William’s “Commercial Breaks” click here.
Elizabeth Craig
The Confidence Factor:
Etiquette for Success in the Job Search and Business Relations
Featuring: Elizabeth Craig
Date: Thursday, January 21, 2010
Time: 9:00 AM Los Angeles 12:00 PM New York 5:00 PM London 6:00 PM Paris
CONFERENCE LINE: 1 (218) 486-1616
ACCESS CODE: 726017#
Often underrated as common sense and thus unnecessary, etiquette plays a major role in the confidence level of job seekers and business professionals and their perceived level of competence in the business world today. How employees handle themselves on the job is important for their career success and provides their employer with satisfied clients and repeat customers. Like it or not, observers equate good manners at the workplace with competence in business and sloppy manners with lack of ability. In the current competitive global economy, front line business professionals may be the customers’ only contact with the company. Therefore, they must seize every opportunity to favorably distinguish themselves and their employers from the competition.
BIO: Elizabeth Craig, MBA, Master Career Development Professional (MCDP), Internationally Certified Career and Job Search Strategist
Author of “Don’t Slurp Your Soup, A Basic Guide to Business Etiquette,” selected as the Midwest Book Awards, “Best Business Book.” Honored as a National Career Development Association Outstanding Global Career Development Facilitator (GCDF) in 2009.
President, ELC Global LLC, a career and lifework consultancy firm dedicated for more than twenty years to assisting individuals and organizations in reaching their highest levels of success. Elizabeth is a multi-talented businesswoman and expert career strategist whose natural gift in life is to help others achieve their optimal career happiness! She is considered by professional colleagues and private clients to be a master in the field of career services, guidance, counseling, and development. She is actively involved in The Purpose Project, Center for Spirituality & Healing, University of Minnesota and award-winning Working on Purpose facilitator. Elizabeth has appeared on television and often in the media. She has developed and presented courses and programs for Professional and Executive Education Courses, as an Invited Executive to universities, professional organizations, and for worldwide corporations. She has a B.S. in Education and Human Development from the University of Minnesota, and M.B.A. from the University of St. Thomas, St. Paul, Minnesota.
