July 2011 Reach Personal Branding Teleseminar

microphone1July 2011 Reach Personal Branding Teleseminar Details


The July 2011 Reach Personal Branding Interview Series is sponsored by videoBIO.

The Disruptors –
Fire Starters of Social Media.

Date: Thursday, July 14, 2011

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

Register here for the call. There are only 500 call-in spots:


From The Age of Disruption to the Conversational Age, Shel Israel has tracked the fascinating history of social media and the intriguing stories of 60+ social media pioneers in his newest book The Disruptors – Fire Starters of Social Media.

It describes how we are moving away from an Age of Disruption, caused by a loosely connected brigade of innovators who have upended all traditional institutions, including business, news, government, entertainment, education, healthcare and even religion! It looks beyond the Age of Disruption to an emerging Conversational Age, where the tools of social media are used everywhere by everyday people in their life and work.

Shel Israel is the guest expert for the July 14, 2011 Reach Personal Branding Interview at noon EDT. He will share some interesting information, stories, and trends from his book in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

  • Which social media disruptors were chosen for this book
  • Why these disruptors were chosen
  • Who we can credit for how we got social media
  • How social media has changed in the last 5-6 years
  • Why that change is important
  • How social media may trend in the next 10, 20, or 50 years
  • What concerns Shel Israel about social media

Shel Israel

BIO: Shel Israel

Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career, as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank.

He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods and is currently working on his new book, The Disruptors—Pioneers of the Conversational Age.

A prolific writer, Israel has posted more than 1.5 million words about social media on his blog GlobalNeighbourhoods.net and has contributed to BusinessWeek, Forbes magazine & Dow Jones. He is a weekly contributor to American Express OPENforum.

He is senior social advisor to Appconomy, a mobile applications start-up and is a senior fellow of the Society for New Communications Research.


  • SPECIAL OFFER: Click this link to pre-order Shel Israel’s new book due out Q1 2012 and receive $10 off the cover price.
  • Shel Israel’s blog: Global Neighbourhoods
  • Shel Israel on Twitter

Handout: Reach Interview Series Handout for July 2011.

You can download the audio here after the interview on July 14th.

The July 2011 Reach Personal Branding Interview Series is sponsored by videoBIO:

Extend your personal brand online with videoBIO (R). VideoBIO provides affordable, professional video services in cities across North America.

Services include scripting, shoot, edit, video hosting and delivery. Whether you want to introduce yourself, educate, or promote something, videoBIO is the must-have web video tool for your personal branding toolkit. Check out videoBIO today!

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to advertising at reachcc dot com.

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