January 2011 Reach Personal Branding Teleseminar Details

microphone1January 2011 Reach Personal Branding Teleseminar Details

Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More.

Date: Thursday, January 20, 2011

9:00 AM Los Angeles, 12:00 PM New York,
5:00 PM London, 6:00 PM Paris

**The Reach Personal Branding Interview Series is sponsored this month by Vizibility.com, innovator of the first SearchMe button for Google.**

The reason most people feel over-worked, disorganized, and stressed out is because they believe outdated myths such as “Multitasking is the fastest way to get the job done” and
“Being organized means being neat”. So says Stever Robbins, author of Get-It-Done Guy’s 9 Steps to Work Less and Do More and the guest expert for the Reach Personal Branding Interview on January 20, 2011 at noon EDT. William Arruda, founder of Reach Personal Branding, will be interviewing Robbins about his new book and his counterintuitive tips that shatter common myths about productivity and time management.

Creator of the popular Get-It-Done podcast, Robbins will talk about how we can use technology effectively, how to quit multi-tasking, how to quit procrastinating, and more. In this interview, which will be recorded, you will learn:

In this interview, which will be recorded, you will learn:

  • The nine steps for streamlining how to get what you want out of work (and life).
  • Why living on purpose is critical to working less and doing more.
  • How to overcome technology time-sucking traps.
  • The best way to get and stay organized.
  • How to make decisions faster.
  • Time-savings methods such as “Optimize” and “Leverage”.
  • One thing you can do right now to be more productive.

Stever Robbins

BIO: Stever Robbins

A graduate of Harvard Business School and MIT, Stever Robbins is a time management expert, executive coach, and serial entrepreneur (veteran of ten start-ups including FTP Software and Intuit).

His Get-It-Done podcast has been the #1 download in the business category on iTunes and has remained in the top 10 for the last three years.

Robbins’ mission is helping people reach their dreams and being happy doing it. He loves productivity in the service of fun.


Reach Interview Series Handout for January, 2011.

You can download the audio here.

Key TakeawaysWork Less and Do More Tips

  • Step 1. Work on purpose. Train yourself to stop a few times a day and ask, “Why am I doing what I’m doing?” That’s the question that will uncover the goal (or lack thereof) behind what you’re doing. Make sure what you’re doing aligns with your actual higher-level goals. If you’re spending a few minutes on Facebook, ask “Why?” If you believe it’s to promote your business, be honest with yourself—has it ever led to new business? If you believe it’s to stay connected with your friends, pick up the phone instead; talking is faster and more intimate than typing.
  • Step 2: Stop procrastinating. Easy to say, hard to do. But people are hard-wired to depend on each other. Get a procrastination buddy. Once or twice a month, declare an “Action day.” Check in at the top of each hour for 2-3 minutes. Tell each other, briefly, what you did last hour and what you plan to do next hour. You may get interrupted or distracted during the day, but the hourly check-ins will keep you returning to make progress on what you’ve been procrastinating.
  • Step 3: Conquer your technology. If you’re reading this, you’re probably as addicted to technology as I am. Divorce your technology! Turn off your PDA, and move your computer away from your main workspace. Many people think of their computer as a place they hang out, not as a tool for specific tasks. When they have a free minute, they look around their technology for something to do. Instead, use technology like a tool. Work in front of a clean desk. When you need your computer, get it out, use it for a specific task, then put it away again. Hint: social media and web browsing is almost always the result of “hanging out in a place looking for something to do” rather than “I need a specific tool.”
  • Step 4: Cultivate focus. We want to be responsive to other people, and often sacrifice our responsiveness to ourselves. Drive your own schedule, rather than letting others dictate your priorities. Set aside “interruption time” late in the day, say 4 p.m. When someone interrupts, politely inform them you’re busy and will be happy to help—at 4. Then return to focus on your task. If the building is burning down, sure, handle that now. But lesser interruptions get scheduled after you focus.
  • Step 5: Stay organized. Organized doesn’t mean neat; it just means that you know where things are when you need them. If you have piles of “this needs a home” stuff in your office, stop and give it a home, even if that home is a pile somewhere. Just make it official, so when you need something, you know where it is. I have even been known to create signs for my piles, to make them official. For example, “Bills from Q1 that need to be dealt with.”

These five steps are broad categories. You can implement each in many different ways. Methodically making small improvements in the different areas where you can improve your work habits can add up to a big boost in results, without any more effort than you put in today. If you’re doing great things, do them in a way that makes the process great as well.

The January 2011 Reach Personal Branding Interview Series is sponsored by Vizibility:

About Vizibility:

Take control of your Google results with a Vizibility SearchMe button. Put it on your Blog, LinkedIn, Facebook and other online profiles and get people to the Google results you want them to see first. Get yours free at this link today!

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to
advertising at reachcc dot com.

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