February 2011 Reach Personal Branding Teleseminar Audio

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The Heroine’s Quest: Create and Achieve Your Big Dreams for 2011 and Beyond

** The Reach Personal Branding Interview Series was sponsored this month by videoBIO, with affordable, professional video services in cities across North America.**

What is your quest, your big goal, for 2011 and beyond? Do you have one? Dr. Samantha Collins believes that we each have something we want to change for the better. That might be attaining more balance in your life, transforming the culture of your organization, launching your own business, getting promoted, having better relationships, becoming a better leader, eradicating poverty, teaching teenagers life-sustaining skills, or simply being happier.

On February 17, 2011 at noon EDT, Susan Guarneri, Executive Producer of the Reach Personal Branding Interview Series and a Master Reach Personal Branding Strategist, interviewed Dr. Collins about clarifying your mission and goals, along with tips on how to achieve them.

In this interview, which was recorded, you will learn:

  • Why identifying your big goal is so important.
  • How to think in a more strategic, visionary and big-picture way.
  • How 21st-century, new-generation women are “extraordinary ordinary women”.
  • Strategies on how to overcome obstacles, be resilient and achieve your dreams.
  • The latest thinking on finding work/life balance and how ‘doing it all’ no longer works.
  • How to improve your platforms of influence and impact.

Dr. Samantha Collins

BIO: Dr. Samantha Collins

An award-winning women’s leadership expert, coach and mentor, Dr. Samantha Collins is the CEO of Aspire Companies, an international company specializing in the advancement of women. She has worked with more than 10,000 executive women in client companies including KPMG, Freshfields Law Firm, and Vodafone.

In addition, Dr. Collins is the Founder of The Aspire Foundation, which provides pro-bono management and leadership mentoring for women in the non-profit sector. The Aspire Foundation has positively impacted 243,617 women and girls with Mentees and Mentors coming from 24 countries across the Globe.

Dr. Collins was named One of the Top 10 Coaches in the UK, One of the Top 200 Women to Impact Business and Industry (presented by Her Majesty, The Queen of England) and the Leader in the Workplace’ Award for Women’s Social Leadership.


Reach Interview Series Handout for February, 2011 (revised on Feb. 15, 2011).

Download the interview here.

Key Takeaways – Tips to Create and Achieve Your Big Dreams

  1. Be passionate and determined. Heroines have a truly tangible drive. They work smart (time-effective tasks) and invest more discretionary effort than others in the pursuit of their quest. What great changes have not been ambitious?
  2. Be Low Rule-following. Heroines are unlikely to comply with the standard process and, as long as their values are not compromised, they believe the end can justify the means.
    “If I’d observed all the rules, I’d never have got anywhere.” — Marilyn Monroe
  3. Have optimism. Look to the upside and expect things to turn out for the best. This brings about above-average levels of tenacity and persistence.
    “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” — Helen Keller
  4. Be trusting. Your optimism should extend to your dealings with people. Give others the benefit of the doubt and demonstrate a fundamental belief in empowerment. Really value people, but also practice “tough love” by proactively challenging underperformance.
    “Without trust, words become the hollow sound of a wooden gong. With trust, words become life itself.” — Anonymous
  5. Seek to understand people. Think about other people, what makes them tick, what motivates them, their likely hopes and fears. They then use this constructively, as a platform for influence.
    “Furious activity is no substitute for understanding.” — H. H. Williams
  6. Take charge. Heroines are consultative, but only up to a point. More typically they take charge and favor rapid decisions and taking action over lengthy deliberation.
    “We can let circumstances rule us or we can take charge and rule our lives from within.” — Earl Nightingale

The February 2011 Reach Personal Branding Interview Series is sponsored by videoBIO:

About videoBIO:

Extend your personal brand online with videoBIO. Starting at $299, videoBIO provides affordable, professional video services in cities across North America including scripting, shoot, edit and video hosting and delivery. Whether you want to introduce yourself, educate or promote something, videoBIO is the must have web video tool for your personal branding toolkit.

If you would like to sponsor an upcoming Speaker Series Interview, please send an email to
advertising at reachcc dot com.


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