EXUDE Your Brand

Kristen JacowayEXUDE Your Brand
By Kristen Jacoway

Online and offline tips on how to grow your brand and make it glow.
Six Strategies to Boost Traffic to Your Blog

When I first started blogging, I felt like I was blogging to a blank wall. I wondered when I would get a comment and get to engage with others on my blog. So many tools exist now that facilitates promoting your blog on other social media platforms quickly and for free. Let’s look at six ways I use to promote my own blog:

1) I have installed a WordPress.org plug-in called “Tweetly Updater”. You put in your Twitter user name. If you don’t have an account with bit.ly (URL shortner service with analytics), you will sign up for this service and put in your account information on the settings page for Tweetly Updater. You can let it automatically publish your posts to Twitter so that all the people following you can click through your link and read your blog.

2) On Facebook, I have used the Notes feature and automatically imported my blog. For a detailed, step-by-step instruction on how to do this, read my past post on How to Import your Blog to Facebook. You can do this both on your personal page and your business page.

3) On LinkedIn, go to their applications and select the WordPress or Typepad application (depending upon which blogging platform you use). You will complete the information and be able to import your blog to LinkedIn. On LinkedIn, people will only see a “teaser” of what’s in your blog post. They will have to click on the linked title to read your entire blog post on your website.

4) Direct Message, from time to time, or send an @reply (start tweet with @username….–then it will show up in their Mentions area–I know many people who do not read their Direct Messages) to some of your followers who have a large following on Twitter. Ask them if they would please retweet your blog link. I’ve had this type of request from many people in the past and if I feel that it’s relevant to my target audience on Twitter, I am always happy to retweet.

5) This may seem simple, but make sure to include your website / blog URL in your email signature. I’ve looked at my analytics and seen from where my traffic comes — a good portion does come through people clicking on my URL in my emails.

6) Drive traffic and search engine optimization (SEO) by creating inbound links. What’s an inbound link? There are many different ways to have inbound links, but probably the most common and easiest way for you to make an inbound link is to create it for yourself.

How? Let’s take a look:

  • Go to Technorati and search on blogs in your area of expertise.
  • Once you’ve come up with a list, look for high-ranking blogs. I recently heard a speaker say that he looks for an authority ranking of 65 or higher.
  • Set up RSS feeds for these blogs or subscribe to them via email.
  • When you see a blog post where you can add value and show your thought leadership, leave a comment on their post. When you leave a comment, most blogs will ask for your name and website address.
  • Voila! You’ve just created an inbound link to your website.
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