The Team

We have assembled a team of outstanding facilitators to deliver personal branding training for your people. They hail from different corners of the world and have diverse backgrounds; yet they have many things in common. They:

  • have all been certified to the highest level by Reach (Masters Certification)
  • have extensive experience in delivering talent development programs to a variety of clients
  • are committed to exceeding your expectations

Meet the Team

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is credited with turning the concept of personal branding into a global industry. As Founder and President of Reach, he has built the world’s largest talent development organization focused on personal branding with representatives in 30 countries around the globe. He has personally delivered more personal branding keynotes and workshops than anyone else on earth! He counts 20% of Fortune 100 and many global brands as clients. William has appeared on BBC TV, the Discovery Channel, and Fox News Live and has written for and been featured in the Wall Street Journal, Time Magazine, Forbes, The New York Times and Harvard Business Review. He is the author of the bestselling book Career Distinction: Stand Out By Building Your Brand and the upcoming book Ditch. Dare. Do. William lives in New York City and travels the world with his message of personal branding for career success!

Brand Attributes: Positive, Passionate, Inspiring, Global, Committed

Richard AndersonRichard Anderson is Melbourne’s leading Personal Brand Strategist for mid-career executives wanting to take control of their careers. Having held senior management positions in Australia and New Zealand, he has been a professional executive coach for eight years with over 3000 hours delivered. Richard partners clients in navigating the emotional and practical challenges of developing an engaging personal brand for career development, personal networking and employee engagement.  His understanding of the business scene ensures both the rational and relational aspects of brand development are aligned.  Richard is an accomplished Personal Branding Keynote presenter and workshop facilitator.  Website

Brand Attributes: Visioning, Expertise, Creativity, Dependability, Entrepreneurial

Robin BrammanRobin Bramman is Arizona’s only Master-Certified Personal Brand Strategist.  Robin coaches individuals and groups on personal branding to help them grow their career while delivering great value to their team, organization and company. Robin enjoys coaching individuals to find, share and elevate their uniqueness to showcase “who you are” not “what you do”. Robin takes groups step-by-step through the process of discovering your authentic self, positioning your message and aligning your brand environment for career success. Robin leverages her skills as a Corporate Planner with groups in organizations and makes the learning process collaborative, creative, and company focused. Website

Brand Attributes: Entrepreneur, Inspiring, Creative, Visionary, Loyal

Final - Randi BussinRandi Bussin coaches executives and leaders, helping them move their career forward and communicate a clearly articulated and compelling personal brand.
Leveraging 20 year’s experience in corporate sales/marketing, consulting, and higher education, she inspires clients to renew their professional passion, leverage their strengths, and craft a career/life that best matches their needs.
Randi is a Certified Career Management Coach (CCMC), a Certified G3 Coach (Get Clear, Get Found, Get Hired), a Certified Master Brand Strategist, and a Reach Keynote presenter. She earned her MBA from one the world’s top international business schools (INSEAD) and her MA from Tufts University.  Website

Brand Attributes: Collaborative, Resourceful, Multi-talented, Enterprising, Creative Visionary

Susan Chritton is an Executive Coach, Master Personal Brand Strategist, and author of Personal Branding for Dummies. She guides her clients as they transition from who they have been into who they want to become. As the Facilitator for the Reach Personal Branding certification programs, she trains and mentors coaches in aligning their brand with their business so that they can increase their success and satisfaction. She has guided thousands of people through the career and personal branding process. Her book, Personal Branding for Dummies, has been the #1 personal branding book on Amazon for over 2 years. Website

Brand Attributes: Enthusiastic, Supportive, Collaborative, Energetic, Pragmatic

Deb 95x140 for Reach Masters pageDeb Dib, known as the CEO Coach, is co-author of Ditch. Dare. Do! 3D Personal Branding for Executives. Deb’s lively personal brand coaching propels private clients and corporate workshop attendees to dig deep; discover their authentic value; and become even more influential, indispensable, and incredibly engaged at work! A 20+ year coach, speaker, author, and educator, she’s been quoted in major media including The Wall Street Journal,,, and was recognized for “sustained, enduring, and innovative contribution” as the first recipient of Dick Bolles’ Parachute Award. Deb is unabashedly passionate about “Changing the world, one executive at a time!” Website

Brand Attributes: Inspiring, Visioning, Expressing, Collaborating, Energizing


EK_HeadshotKnown to turn struggle into success, Emery Kaze is a passionate entrepreneur, business coach and master certified personal branding strategist and keynote speaker. This Luxembourg’s personal branding pioneer has been coaching and training small and big organizations for decades to turn their marketing and technology challenges into business opportunities. He combines his wide medical background, his international thinking, his passion for technology, his unique strengths to go beyond limits, and his commitment to success, to empower business leaders, medical professionals and clinical staff with differentiated brands that maximize their marketing plans and drive business success. Website

Brand Attributes: Entrepreneur, Passionate, Driver, Committed, Self-assured


 Jean Oplinger is grounded energy. She’s known for being trustworthy, attentive and effective in expanding leaders and teams to see more, be more, do more. Her work as a Master Certified Coach, Insights facilitator and Master Personal Brand Strategist combines “care and craft” to quickly connect with her clients, tap into their authentic strengths, clarify their destination and initiate action. The result – unleashed energy and motivation.   Her passions: Clarifying destinations. Authenticity. Expanding people in breadth and depth.  Her successes: Working with Fortune 100 & 500 clients; a healthy family; a life of balance, presence and great joy! Website

Brand Attributes: Positive, Motivating, Energizing, Tuned-in, Truth Teller


Margarita RosMargarita Ros is Australia’s personal branding pioneer. She is a Master Certified Brand Strategist and a Reach Keynote presenter. She works with medium to large organisations, interested in helping employees unearth their own unique value proposition/differentiated brand. Margarita is all about consistency of delivery and not conformity, to help drive company value.
Margarita brings together over 25 years of experience in senior human resources corporate positions, consulting, executive search and career transition. She has a strong business background developed through line and staff roles within different industries – retail, finance, public sector and education. Website

Brand Attributes: Resourceful, Inspiring, Connecting, Solving, Communication


Peter Sterlacci is known as “Japan’s personal branding pioneer” and is introducing Reach’s leading global personal branding methodology to companies, universities, and careerists in Japan and adapting it for the Japanese culture. In a culture where fitting-in is the norm, his mission is to pioneer a ‘cultural shift’ by empowering Japanese to stand out  and be remarkable in a global environment. His background spans over 21 years in intercultural consulting, international outreach, and global communication coaching. Website

Brand Attributes: Organized, Confident, Self-assured, International, Collaborative


valeriesokolosky-95x140Keynote speaker and author of eight books, Valerie Sokolosky has helped thousands reach their professional goals, both here and abroad. Valerie’s engaging style ignites the spark of enthusiasm in leaders to create a strong executive presence and personal brand that differentiates them in the marketplace and creates greater success for themselves, their teams and their organizations.  Her client list includes Cemex, American Airlines, Pfizer, Verizon, McKesson, Microsoft, Howard Hughes Corporation and UBS among others. She serves on several boards, is a regular contributor to magazines and newspapers, and has had front page press in the Wall Street JournalWebsite

Brand Attributes:
Confident, Optimistic, Energetic, Passionate, Supportive

Our Coaches

We also have over 300 Coaches – 360Reach Analysts and Reach-Certified Personal Branding Strategists – in 45 countries who are available to support your learning programs as appropriate.

Contact us to learn more about how we can support your talent development needs:

Email   :
Phone  : +1.212.537.9120