Editor’s Note: New Additions to YOUnique

Rachel Gogos

Editor’s Note

By Rachel Gogos

New Additions to YOUnique

Nearly two weeks into the new year and time already feels like it’s flying! We are launching several new columns in 2011 and also using a new blog format in addition to the existing one. That way you can share stories more easily with your friends and tweet out what you enjoy.

Our new Reach-certified personal brand columnists and columns are:

  • Paul Copcutt – a long-time personal brand strategist who used to work with William Arruda as part of the Reach team certifying strategists. He now resides in Toronto and is well on his way to becoming Canada’s leading personal brander. Paul will author a monthly column reviewing books that include personal branding.
  • Randi Bussin – Boston-based personal branding strategist, Randi loves to coach people towards success. A seasoned reinvention coach, Randi will coauthor a column with Susan Guarneri, entitled Career REinvention – Dream BIG!.

  • Susan Guarneri – Veteran career coach and “dream job” specialist, Susan is also one of 9 Master-certified personal branding strategists. Susan’s and Randi’s column will offer tips, tools and nuggets on how to transition from one career to another.
  • Marcela Jenney – A Columbian born personal brand strategist Marcela resides and works in Florida. Her coaching practice revolves around cross-cultural personal branding which is why her column will focus on that same topic. One of her primary target markets are translators.

Some other new features will include a personal branding tip that will be translated into multiple languages. The rest will be a surprise so stay tuned.

Commercial Breaks will return as well as our most dedicated columnist Kristen Jacoway. Besides personal branding Kristen focuses on social media and career marketing coaching. She enjoys working with college and grad students as well as entrepreneurs and professionals. Kristen’s column will appear every other month and will continue to focus on using the web to work, find work or grow your work. If you haven’t already check out her book “I’m in a Job Search, Now What???”.

Hope you enjoy the new lineup. Let us know if you want to hear more of something or less of something. I welcome your feedback so please reach out rachelgogos at reachcc dot com or via Twitter @RachelGogos.

Thanks so much for reading. Wishing you all the best in 2011.


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One Response to “Editor’s Note: New Additions to YOUnique”

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