Editor’s Note: Weekly Insights into Your Brand!

Editor’s Note

By Peter Sterlacci

Weekly Insights into Your Brand!

One of the best ways to clearly, consistently, and constantly communicate your brand is through your own website and blog. Of course having a blog is nothing ‘special’ these days. There are now over 68,000,000 WordPress blog sites alone and this number is only growing day-by-day!

Screen grab of a weekly insights reportYou may be thinking that joining this huge community will not enable you to stand out. The truth is that many people open a site or blog and then just let it sit there. Eventually these sites become vacant parking lots with nobody stopping by for a visit.

The real key to your personal branding success via your blog is how well you look behind the scenes to manage and analyze your traffic, bounce rate, page views, visitors, social traffic, etc . Google Analytics is the grand-daddy of tools to understand all these things, yet it can a bit complicated to navigate and understand. I know many people who have great intentions to understand their blog’s analytics only to get lost in the minutia.

Visual.ly has come to the rescue with an awesome Google Analytics tool that sends you custom weekly web metric reports for your site as an infographic.

They have basically made all the complex information from Google Analytics easier to parse by giving you a very nice snapshot of just the key areas of your web traffic such as page views, new and returning visitor data, social engagement, SEO stats and bounce rate.

By receiving this weekly email you can easily stay on top of your site and blog is performing and avoid wading through page after page of analytics.

Get weekly insights into your brand and create your own visual.ly report!

Peter Sterlacci, founder of BeYB – Believe. Become. Be Your Brand, , combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.


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