By Rachel Gogos
Social Media is Evolving Fast
Social media is constantly evolving. New players are emerging frequently. Two weeks ago Google+ entered the game, and from what I’m reading and seeing it’s going to be a formidable competitor for Facebook. Take a look for yourself, Social Rank’s Roshan Khan, created a great “How To Use Google Plus” video. So, how do you know which social media playground to play in?
A few questions to ask yourself before jumping in are:
- What are your online goals? Are you trying to find a job? Are you trying to sell a product or service? Or, are you trying to build your online visibility?
- Where is your target audience hanging out?
- How much time do you have?
- Do you have a budget?
One of the most incredible things about social media is that it is the cheapest and most powerful viral marketing tool of our generation. BUT, and that’s a big but – you have to use it carefully. Before you launch into talking, start by listening.
Start with one social media platform, study your competition, and listen to your target audience – what are their needs? Then, jump in.
Many of the same social etiquette rules that you use at a cocktail party also apply to Facebook, LinkedIn and Twitter. To learn a little more about social media mistakes to avoid I found this nifty blog post in the Search Engine Journal, called Think You Can’t Make Social Media Mistakes?
There is more on social media in the newsletter below – check out Paul Copcutt’s book review.
Enjoy and thanks for reading.
Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.