Editor’s Note: Remember, ask not what your network will do for you

Editor’s Note

By Peter Sterlacci

“Remember, ask not what your network will do for you”

William Arruda always reminds us, “Ask not what your network will do for you.” While these words seem simple on the surface we tend to forget to take them at heart. Personal branding is really about “giving” and not “taking”. Our brand credibility and visibility shines if we follow the advice of great people.

  • “We make a living by what we get. We make a life by what we give.” – Winston Churchill
  • “For it is in the giving that we receive.” – St. Francis of Assisi
  • “Give, but give until it hurts.” – Mother Teresa

Being Editor of a newsletter can be a demanding role. Given my other duties running my own business, being a family man, and sneaking in my bicycle rides, it can ‘hurt’ to meet 2 publication deadlines per month. Yet I am always motivated to give back to a community that has given so much to me. Just writing this column and preparing this next issue for you puts a huge smile on my face!

YOUnique has always been about giving back to you, the personal branding community. Our regular authors give their time to contribute amazing content in each issue. Actually, they make my job easier and I am grateful for their hard work.

I want to now expand this reach by announcing the start of a new column called “And Now a Word From…” This column will feature insight, ideas, and pearls of wisdom from a new author each month – people who are committed to personal branding and empowering others to embrace their unique promise of value for career and life success.

If you would like to give back, please contact me at peter at reachcc dot com and join the community of YOUnique Givers in this new column. Do not worry, I am not asking you to give until it hurts – just until it puts a smile on your face!

Thanks for reading, sharing, and giving!

Peter Sterlacci

Peter Sterlacci, founder of BeYB – Believe. Become. Be Your Brand, combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.


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