Editor’s Note: Is Personal Branding Embraced by the World?

Editor’s Note

By Peter Sterlacci

Is Personal Branding Embraced by the World?

Personal branding is now on the world stage. Initially a ‘western’ concept, it is fair to say that the need to brand oneself is a global phenomenon. Even in cultures where standing out is not the norm, we can see people embracing the value of identifying one’s uniqueness and proactively communicating this promise of value to the world.

In my own work as a personal branding consultant in Japan I have connected with personal branding experts in more than 20 countries. Personally I have learned so much from these folks and how they are pioneering personal branding movements within their cultures. The value each of them brings to the personal branding field is remarkable.

However, I have realized that most of them, myself included, tend to be very isolated. We all seem to work within the ‘vacuum’ of our respective cultures. Yet there is a huge need to highlight our work and the global reach of personal branding.

For this reason, I have decided to highlight the role of personal branding around the world by hosting a 15-day ‘Personal Branding Across Cultures’ blogathon on my site – 15 global experts from 15 different countries over 15 days! Make sure to visit www.petersterlacci.com/blog from June 9th to June 23rd. The countries being featured include Iceland, Colombia, Turkey, Morocco, Thailand, and more.

Finally, if you are ever in the need of a Reach Certified Personal Branding Strategist in your country, please access Reach’s searchable directory and find the ideal coach to help you uncover and express your personal brand: Find a Reach Certified Personal Brand Strategist.

Peter Sterlacci, founder of BeYB – Believe. Become. Be Your Brand, , combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.


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