Editor’s Note: If it ain’t broke…

Editor’s Note

By Peter Sterlacci

“If it ain’t broke….”

Hello from Japan, or maybe I should say ‘Konnichiwa’! I am THRILLED to join the Reach Team as the new Editor-in-Chief of YOUnique. When William Arruda announced earlier this year that Rachel Gogos was passing the YOUnique baton after her 4 years as Editor, I dreamed of that baton being passed to me. Well the baton is now in my hands and with this first column I am off and running as your new Editor-in-Chief.

Thank you Rachel for the amazing job you have done bringing YOUnique to where it is today. Thank you William for bringing me on board and welcoming me as part of the Reach Team. Finally, thank you to all of you, the readers of YOUnique for being part of our community and spreading the word.

My father always told me, “If it ain’t broke, then don’t fix it!” My goal as Editor is simple: continue to give you the BEST personal branding newsletter in the world while growing our community! In my mind, YOUnique is a finely tuned machine — like one of my favorite bicycles that shifts and pedals so smoothly. While initially you will not see too many changes, definitely expect some cool upgrades in the future. Stay tuned.

Please help me as I carry this baton. Let me know what you would like to see more or less of, and share your thoughts so that YOUnique continues to be insightful, inspiring, and, well, unique! Contact me anytime at peter at petersterlacci dot com with your ideas or just to say hello.

Thanks for reading and sharing!

Peter Sterlacci

Peter Sterlacci, founder of BeYB – Believe. Become. Be Your Brand, combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.


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