Editor’s Note: Good Things Really do Come to Those Who Wait

Editor’s Note

By Peter Sterlacci

Good Things Really do Come to Those Who Wait

I am thrilled beyond words about the release of William & Deb’s new book Ditch. Dare. Do!

While I am not an author of a published book myself, I can certainly sympathize with the ‘birthing’ of an idea to a finished product. As a reader of any book we really never know all the hard work, the ups and downs, and the cheers and tears the authors experience. A handful of us in the ‘inner’ Reach community have been more intimately aware of William and Deb’s excitement about a pending release, only to have unforeseen problems cause more delays. I also believe in the adage that ‘good things come to those who wait.’ After reading this book I can firmly say IT WAS WORTH THE WAIT!

There are many books out there that offer something to the personal branding world. Some are good, some are great. William and Deb have produced what I consider THE most practical and digestible personal branding books I have read to date. It is better than good and far beyond great! Once you start reading this book you simply cannot help but turn the page and continue to the end! What I love are the quick quizzes, placed to record your actions and learnings, and useful real-world examples.

With personal branding expanding all around the world we need a book that is easy to read even for non-native English speakers. Ditch. Dare. Do! is ideal because the 66 digestible ‘snaps’ (as they are called) are quick reads written in clear and concise language. Each ‘ditch,’ ‘dare,’ and ‘do’ gives the reader something that is immediately actionable.

Pick up this book on Amazon here and become influential, indispensable, and incredibly happy at work and life.

Peter Sterlacci, founder of BeYB – Believe. Become. Be Your Brand, , combines personal branding strategy with cycling imagery to empower on-the-move careerists in global companies in Japan to shift gears, get out of the saddle, and sprint to career success.


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