Editor’s Note: Crisis in Egypt

Rachel GogosEditor’s Note
By Rachel Gogos

Crisis in Egypt

I can’t help but to be captivated and saddened by what is going on in Cairo the last few weeks. Earlier this week CNN showed a single, unarmed protestor in the street being shot and killed by the police. The women who videotaped this from their apartment and then aired it online remained in disguise as they talked about what they saw unfold before their eyes.

You might be asking yourself, “Why is Rachel writing about this in a personal branding newsletter?” Why? Because the people of Egypt do not have a voice, they do not have an outlet, an opportunity to speak out and be themselves. They do not have the ability to exercise their strengths let alone discover and understand their personal brand.

The people of Egypt have been oppressed for many, many years. Elections are unfair and predictable. Their freedom of speech is non-existent.

I’m writing about this because it’s important to appreciate our freedoms, to recognize them and use them to the best of our abilities to make meaningful contributions in the day to day lives of others in big ways and small ways.

Personal branding is often confused with self-promotion but in fact it’s not that at all. It’s about knowing what you stand for and making sure you’re consistent and true to your brand. The ability to be true to our brand is one of our many freedoms.

Let’s not forget the people of Egypt long after CNN, Fox, the BBC and the world media are no longer focused on them. And to our Reach certified colleagues – stay safe.

Thanks for reading.

Rachel Gogos is a personal brand builder that specializes in building strong and noticeable online identities and highly differentiated WordPress blog sites.

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