Editor’s Note: Personal Brand: From Deceased to Legacy

Rachel Gogos

Editor’s Note

By Rachel Gogos

Dear Readers,

I asked Marieke Hensel, a cyber-friend, fellow Reach-certified personal brand strategist and my former Reach classmate to write this issue’s Editor’s Note on a very thoughtful topic that she raised over a year ago within our network – what do you do with the Facebook page of a deceased friend or relative? Furthermore – what do you do to memorialize a loved one’s online brand? Read below for more on this topic.


Personal Brand: From Deceased to Legacy
By Marieke Hensel

When people die there are lots of rituals, usually known to the family because they are a part of their religion or their culture. But when someone dies nowadays, it’s more and more common to have personal assets online to contend with. What are we to do with these online assets?

Assets that are left behind can be: a Facebook profile, a blog, a Twitter account, and other profiles on a variety of social media platforms.

Facebook offers a respectful way to memorialize an account. Memorializing an account sets the account privacy so that only confirmed friends can see the profile or locate it in search. The Wall remains, so friends and family can leave posts in remembrance. Memorializing an account also prevents anyone from logging into the account.

Another way to honor a person is to setup a memorial site in their name. With a blog you can the stories a person had and shared with you alive. It’s also a place where friends and family can come together to share stories and stay connected over their loved ones loss.

Sharing these stories helps to get through the grieving process, and on days when it’s hard (the day they died, their birthday, holidays), you offer people a place to go to, share the memory of the deceased and be comforted.

When they had a website or blog online, you want to make sure that people get informed that he or she has passed away. It can be very frustrating when someone doesn’t respond and to later find out that he passed away.

If you have a loved one who passed away, create a space online where people can go, share their memories, and be comforted.

Make their personal brand a legacy – by creating a memorial in their name, to have their stories be shared and to be of value to many people, even after they die. Remember, your online personal brand will continue to exist after you pass away.

Link: Memorialize an account

Marieke Hensel is a speaker, author and the founder of Branding Personality, a digital marketing agency that attracts customers through search engine marketing and social media.


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