Ditch. Dare. Do! for YOU

William ArrudaDitch. Dare. Do! for YOU
By William Arruda

The 3D adventure where fearless early adopters, career-minded people, and enlightened companies join the 3D personal branding revolution!

I was speaking with Ekaterina – author of Think Like Zuck last week. She told me she couldn’t believe how long it had been since I published my last book (I can’t believe it either!) and asked if I had a new one in the works. I was delighted to tell her that in a matter of weeks, Ditch. Dare. Do! (my new book with co-author Deb Dib) will drop. And it’s perfect timing.

It’s the new year. This is a new column. And it’s time to add three new actions to your brand building – a ditch, a dare and a do!

  1. a ditch is habit or mindset that is no longer working or relevant;
  2. a dare is a challenge to take a risk to up your game; and
  3. a do is an action you need to take to build your brand and advance your career

In this new column, Deb and I will share our thoughts on how you can turn these three actions into a brand plan that will make you influential, indispensable and incredibly happy at work. We’ll challenge you with some powerful questions, give you access to resources that will help you get clear on your brand and help you prioritize your brand-building actions.

So, get ready to ditch, dare and do. Check out this video to get a feel for how 3D branding works: and sign up to be notified when the book launches here.


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