By Deb Dib
The 3D adventure where fearless early adopters, career-minded people, and enlightened companies join the 3D personal branding revolution!
DITCH The “Personal” vs. “Corporate” Brand Mindset
Busy. Distracted. Over-committed. Stretched thin. Do those attributes describe you? Are you too busy taking care of business to take care of your business—your personal brand?
William Arruda and I understand the challenges of building your career, supporting your company, and finding true happiness within the most fluid, confusing, and challenging workplace in many generations—and we wrote Ditch. Dare. Do! to help! Within chaos lies opportunity and Ditch. Dare. Do! gives you the tools and strategies you need to craft a powerful, opportunistic 3D brand plan—to take decisive actions that support your authenticity, make your value visible, and build career momentum.
In the book’s foreword, Dick Bolles (of What Color is Your Parachute? fame) wrote, “‘Personal branding’ is simply this question: What makes you unique, how do you express your uniqueness, how do you gain in reputation so people will understand that your uniqueness makes you valuable, to them?”
To help answer Dick’s question—to understand and enhance where your brand stands now—go to www.ditchdaredo.com/quiz There you’ll find a quick quiz that will help you discover if you are a Potential Brand, Rising Brand, Super Brand, or Mega Brand. With that knowledge in hand, get ready to ditch, dare, and do!
Here’s your first challenge: DITCH the “personal brand” vs. “corporate brand” mindset!
Why? Because when you build your brand you are building your company. Your brand reinforces and enhances corporate brand attributes; it helps you make a mark on your organization, augment your company’s image and reputation, and increase your visibility and presence with all stakeholders (inside and outside the walls of your organization). In fact, if you’re not building your brand, you’re not doing your job!
With the rise of social media, companies’ brands are now built on their ability to connect with customers. Whether you’re an executive, consultant, sales professional, accountant, customer service representative, IT guru, purchasing agent, or intern, you have customers and those customers expect connection in every interaction.
Your company knows this and wants you to be connected—to understand what makes you exceptional, use your brand value to deliver on the corporate brand promise, be a visible leader with a solid reputation, confidently representing your company twenty-four hours a day. And there’s a bonus: The people who have the strongest brands in the company are the people who get noticed and rewarded (and have more fun, too).
So DITCH the “personal” vs. “corporate” brand mindset. Your brand and your company’s brand are inextricably linked, with a connection that powerfully supports corporate and career goals. Double winners! Go Team!
If you’re ready to ditch, dare and do, check out this video to get a feel for how 3D branding works and sign up to be notified when the book launches here.
Known as The CEO Coach, Deb Dib is a Reach Master Brand Strategist, speaker, educator, and co-author, with William Arruda, of ‘Ditch. Dare. Do! 3D Personal Branding for Executives.’ Her work is featured in 30+ career books, and has been in the Washington Post, The Wall Street Journal, Forbes.com, BusinessWeek.com, and other major media.