Community News, What’s ON: Issue 80

Community News
William Arruda included in 13 Branding Experts to Follow on Twitter

When asked “Which personal/company brand experts should entrepreneurs follow on Twitter?” The Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs, came up with an impressive list that includes William Arruda.

William Arruda featured on Fingerprints by CONDE NAST
William Arruda is featured on the July 12, 2012 Fingerprints from Conde Nast page!

He talks about the type of furniture that inspires him and the page also has a short interview with William. Check out the page here.

Seeking to Lure the Crowds Again. But Hold the Borscht from the New York Times
William Arruda is quoted in: Seeking to Lure the Crowds Again. But Hold the Borscht in the New York Times.

The article talks about how the Catskill region is struggling with but also learning how to rebrand. Read it here.

Listen Now: The Power of Personal Branding: Be Indispensable, Indestructible and Incredibly Happy in the New World of Work!

On June 13, 2012 William Arruda was a guest on Marketing Matters hosted by Yasmin Anderson-Smith on World Talk Radio. The topic was: The Power of Personal Branding: Be Indispensable, Indestructible and Incredibly Happy in the New World of Work!

You can download or get the iTunes link for the interview here.


Coming Soon: Ditch. Dare. Do! by William Arruda and Deb Dib
Ditch. Dare. Do! will be published soon. Register to be notified when it’s available!


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Personal branding is increasingly recognized as a must-have skill in every executive and employer tool kit, providing—to both employees and employers—the sense of stability, empowerment, value-creation, and recognition so critical to success in an increasingly volatile marketplace. Yet, until now, there has been no definitive guide to personal branding from these combined perspectives.

Ditch. Dare. Do!, by Personal Branding Guru William Arruda and CEO Coach Deb Dib, is the quick-start guide and deep-dive instruction manual every executive and employer needs to leverage the power of personal branding. This groundbreaking book is designed for people who are serious about building their careers, professionals who seek to align who they are with what they do and how they do it, and companies that are serious about retaining and growing the best talent.

Ditch. Dare. Do! challenges long-held assumptions and habits, daring the reader with a ‘ditch’ (a mindset that must be shattered), a ‘dare’ (a challenge to up their game), or a ‘do’ (a critical action that must be taken to ensure success). Readers who take on these challenges will advance their careers, support the corporate brand, and deliver greater value to their companies.

Acknowledging the impact of Web 2.0, texting, Twitter, and the perennial distractions of multi-tasking, Ditch. Dare. Do! is deliberately bold and brief—a series of powerful stand-alone two-page vignettes of relevant, actionable, fun and fast tips covering all aspects of personal “career branding.” Together the collection creates a comprehensive roadmap for career success and fulfillment in the new and exciting world of work.

Ditch. Dare. Do! is the definitive (and irreverent) career and corporate success guide for defining, aligning, and living the power of brand!

Subscribe to William Arruda’s YouTube Channel!

If you’re not already subscribed, head over to YouTube and become a subscriber to William Arruda’s YouTube channel. Please share it with your friends, associates, and clients too.

Thanks and see you there!


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