Commercial Break


Commercial Break
By William Arruda

What can personal branders learn from TV advertisements? Take a break and take a peak.

Cisco: I Will Survive

I love this commercial because: They touch a series of pain points (business travel, long emails…) and do a great job of presenting their solution. The timeliness of this ad is great too. In a down economy, when travel budgets are being cut, how can you connect? With Cisco Telepresence, of course. I also love the tag line: the human network. It makes technology tangible. Disclosure: Cisco is a Reach client.

This ad and YOUR personal brand: Are you communicating your value in terms of how you solve your (internal or external) client’s pain?


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