By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.
Cisco: I Will Survive
I love this commercial because: They touch a series of pain points (business travel, long emails…) and do a great job of presenting their solution. The timeliness of this ad is great too. In a down economy, when travel budgets are being cut, how can you connect? With Cisco Telepresence, of course. I also love the tag line: the human network. It makes technology tangible. Disclosure: Cisco is a Reach client.
This ad and YOUR personal brand: Are you communicating your value in terms of how you solve your (internal or external) client’s pain?