Commercial Break: VW Jetta: Memories


Commercial Break
By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.

VW Jetta: Memories

I love this commercial because: Nostalgia is powerful. There are a finite number of cars we own in our lifetime. Those cars are often connected to memories we want to treasure.

This ad and YOUR personal brand: Connect who you are and what you do to things that your target audience can relate to. Tell stories – they are powerful and memorable and often create emotional connections.


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