By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.
VW Jetta: Memories
I love this commercial because: Nostalgia is powerful. There are a finite number of cars we own in our lifetime. Those cars are often connected to memories we want to treasure.
This ad and YOUR personal brand: Connect who you are and what you do to things that your target audience can relate to. Tell stories – they are powerful and memorable and often create emotional connections.